... with a brief glossary of terms associated with ideas as employed in this book. Advertising. Nonpersonal promotion of goods, services, or commerci... ... permanent, unchanging and eternal. (Bryson 1948, p. 30) Thus, long before modern advertising, Plato attached greater importance to ideas than to ob... ...to help others as well. "With the exception of a few health-oriented social action campaigns (for example, "Stop Smoking"), most social changes advoc... ...o introduce the rhythm method in village India have been much less successful than campaigns to diffuse the loop, a type of IUD, which is a much les... ...he marketer) to those who are to use it. Marketing is often equated with selling, advertising, packaging, display, promotion, public relations, prop... ...redit terms Concessions and discounts Nonmonetary sacrifices Promotion Advertising Personal selling Promotional special events P... ...d. (Whether or not consumer tastes are also controlled or at least shaped through advertising is a debate to be postponed for the present. Indeed,... ... the price for adoption of the idea. Cell (4), nonprofit social causes, includes campaigns designed to ameliorate child abuse, speeding, malnutrit... ...is 28 interesting however, is that these four cells show many exchanges whose campaigns are paid for and hence are outside the Ad Council's eff...

...d V. Maps of Cyberspace VI. The Universal Interface VII. Internet Advertising – What Went Wrong? VIII. The Economics of Spam IX. Don’t ... ...icropayments (Amazon) - the public refuses to cough up. Moreover, the advertising-subsidized free content Web site has died together with Web ad... ...y content aggregator which tries to buck the trend by relying (partly) on advertising revenue. Paradoxically, e-publishing's main hope may lie wi... ...rs to entry previously imposed by the need to invest in costly "branding" campaigns and manufacturing and distribution activities. This trend is... ... that content brokers have to invest much less in marketing, branding and advertising once a product's first mover advantage is established. Economi... ...ia plagiarize. Individual journalists plagiarize, many with abandon. Even advertising agencies and financial institutions plagiarize. The amount of ... ...previously imposed by the need to engage in costly marketing ("branding") campaigns and manufacturing activities. This trend is also likely to rest... ...ety, or price (Wal-Mart). Brands are sustained and enhanced by advertising campaigns. The content or sales pitch of specific ads are often less impor... ...uestionnaires (rate these ads, these TV or radio shows, these advertising campaigns). It can allocate some space to clients to create their home pa...

... analysis applicable to such time horizons. How are consumer choices influenced by advertising and by pricing? No one seems to have a clear answer.... ...tive and that the advertiser's stability, longevity, and profitability are secure. Advertising communicates a long term commitment to a winning pro... ...rm with deep pockets. This is why patrons react to the level of visual exposure to advertising - regardless of its content. Humans may be too multi... ...roduct differentiation. This is achieved by constant innovation - and by incessant advertising. Baumol maintains that oligopolies are the real engi... ...art collaborating synergistically. The few mammoth agencies that rule the world of advertising now host a clutch of creative boutiques comfortably ... ...llennium Challenge Account initiative. The USA has pioneered global anti-corruption campaigns and is a signatory to the 1996 IAS Inter-American Conv... ...s to redesign the national brand. Even fewer maintain long-term, sustained branding campaigns supported by proper advertising. Only recently did a f... ...ising and dissemination of news and information, lobbying, public relations, media campaigns, etc. But what products do countries offer and market ... ...cipate in the design of the country's "products": its branding and public relations campaigns both within and without its borders, its investment la...

...lient is approached by the sales force until he buys the product. • Marketing and advertising campaigns (including cost estimates) - broken by mar... ...roached by the sales force until he buys the product. • Marketing and advertising campaigns (including cost estimates) - broken by market and by m... ...s of potential social and economic categories of clients, sales promotion methods, advertising campaigns, image, public relations and other media c... ...al social and economic categories of clients, sales promotion methods, advertising campaigns, image, public relations and other media campaigns. Th... ...niary and quality supervision, network control, inventory and accounting controls, advertising, local marketing and sales promotion and other netwo... ...nd sales. It has numerous off the shelf marketing plans and drawer sales promotion campaigns. It developed software and personnel capable of analys... ...ng any market into effective niches and of creating the right media (image and PR), advertising and sales promotion drives best suited for it. It ha... ...ude greater income volatility, legalised gambling, bigger medical bills, increased advertising by lawyers offering to help people in debt, and a cu...

...rage costs for peanuts. Peanut growers had contributed over $35,000 to his campaigns. Representative Farr of California added a $25 million subsidy ... ...rs. They therefore lost money. The growers had donated over $30,000 to his campaigns. And so it goes in our republic, where lobbyists tilt the wheels... ...for people to soothe their inferiority complexes. Just look at the way your advertising is geared to being important, sensual and powerful. Whether i... ...ho Marlboro man or the successful woman in the Virginia Slims ads, tobacco advertising is geared to showing that you can be better than you are just... ...en available to any of our physicians who request it. We don‘t allow media advertising by pharmaceutical companies in which they attempt to influenc...

...et shares of others". This is when the gist of a marketing, lobbying, or advertising campaign is to capture the market share of the competition (fo... ...ket share. Again, this retaliation can take a myriad of forms: malicious advertising, a media campaign, adverse legislation, blocking distribution ... ...egislating special tax and financing loopholes and so on. Introduce high advertising-intensity. This is very difficult to measure. There are no ob... ...rain of the fundamental right to freedom of expression. However, truth in advertising should be strictly observed. Practices such as dragging the co... ... through the mud or derogatorily referring to its products or services in advertising campaigns should be banned and the ban should be enforced. Pr... ... mud or derogatorily referring to its products or services in advertising campaigns should be banned and the ban should be enforced. Proliferate "b...

...eligions, and other social institutions. Consider war, for instance - or commercial advertising. How is the "routinisation, commercialization, and ... ..."attacking shares of others". - This is when the gist of a marketing, lobbying, or advertising campaign is to capture the market share of the compe... ...o win market share. - Again, this retaliation can take a myriad of forms: malicious advertising, a media campaign, adverse legislation, blocking dis... ...owth industry by raising prices, lowering quality, and stopping all investment and advertising in it. Create or encourage capital scarcity. - By co... ...tion, by legislating special tax and financing loopholes and so on. Introduce high advertising-intensity. - This is very difficult to measure. Ther... ...rough the mud or derogatorily referring to its products or services in advertising campaigns should be banned and the ban should be enforced. Pro... ... incentives should include a higher pay, the fostering of civic pride, educational campaigns, "good behaviour" bonuses, alternative income and pens... ...racy and good governance. And not for the first time. Napoleon justified his gory campaigns by claiming that they served to spread French ideals t... ...hrough the mud or derogatorily referring to its products or services in advertising campaigns should be banned and the ban should be enforced. Prol...

...eligions, and other social institutions. Consider war, for instance - or commercial advertising. How is the "routinisation, commercialization, and ... ..."attacking shares of others". - This is when the gist of a marketing, lobbying, or advertising campaign is to capture the market share of the compe... ...o win market share. - Again, this retaliation can take a myriad of forms: malicious advertising, a media campaign, adverse legislation, blocking dis... ...owth industry by raising prices, lowering quality, and stopping all investment and advertising in it. Create or encourage capital scarcity. - By co... ...tion, by legislating special tax and financing loopholes and so on. Introduce high advertising-intensity. - This is very difficult to measure. Ther... ...rough the mud or derogatorily referring to its products or services in advertising campaigns should be banned and the ban should be enforced. Pro... ... incentives should include a higher pay, the fostering of civic pride, educational campaigns, "good behaviour" bonuses, alternative income and pens... ...racy and good governance. And not for the first time. Napoleon justified his gory campaigns by claiming that they served to spread French ideals t... ...hrough the mud or derogatorily referring to its products or services in advertising campaigns should be banned and the ban should be enforced. Prol...

...very service was the connect charge: a per-minute fee for access rather than advertising or transactional revenue. 13 With mere connect time as the go... ..., and those who wanted to reach this group, such as commercial merchants and advertising-driven content providers, found it easier to set up outposts ... ...... ...... ...s an advertiser—who in turn provides content to that third party. Apart from advertising, generative tech- nologies like RSS (“really simple syndicati... ... “techni- cal and non-technical countermeasures” ranging from letter-writing campaigns to end- to-end encryption that prevents an ISP from discerning ...

...into using me as a tax dodge and I still come up with brilliant ideas for advertising. Ali is naïve, but persistent. I remember how she cried for day... ...hanks to my parents, who funded my education and provided me with a cushy advertising job. I hate practicing on Ali, but she does go on and on. It’s... ... and I’ve already threatened two hours in the men’s toilets. I was in the advertising business, I know how to hold an audience. 38 CHAPTER SIX I li... ...thout much enthusiasm. “Dad’s lumbering me with another of the, ‘too hard campaigns’. You would think with all the so called intelligence he pays bi... ... head. “Oh my God, and I thought you were an intelligent man. Believe me, advertising is such bullshit, the cheese sucked.” I can’t help but laugh; ... ...t through the wall to shake my hand as though having won a million-dollar advertising contract. Ali pulls my wardrobe to pieces, whilst the French sl... ...something to occupy that twisted brain of yours. How about working on the campaigns dad sent you?” “You’ve got to be bloody joking! Me concentrate wi...

...vertisements is selected as a factor most relevant to the strategic goal, advertising efforts are appropriate strategy for the new-entering company. ... ...ing company. In specific, strategy concerned is to appropriately allocate advertising behaviour. K.C. Lee et al [65] found that competitive adver... ...nd then detailed strategy implementation may be accomplished such that if advertising budget is A, 34 advertising expenditures to be invested at ... ... cross marketing strategies across product and effectiveness of promotion campaigns. Further other factors like targeting ads or web page, categoriz...

...riority for education and housing. Along with these incentives, publicity campaigns urged parents to „Stop at Two.‟ There was also the strong message... ...f changing people‟s behavior. How is it that twenty seconds of television advertising time, showing how bright your teeth will be with Colgate, will...

... cinema vans to show free films on school playing fields, at the same time advertising their products. Courting habits of the young began to change, t... ...n cereals designed for mechanized harvesting. But it turned out to be only advertising hype. Farmers growing the new rice found very quickly that with... ...stry. Everywhere, modern consciousness technicians reporters, politicians, advertising people, artists and researchers incessantly try to take control... ...motional whims and seek whatever pleasures and experiences they want. Thai advertising reality also sells happiness and creates ideas about what const... ...nts were there, with young men on the back of a lorry showing Thai boxing, advertising the boxing arena in their village. Nowadays, dance shows and pr... ...s have embarked on a fight againstAids. They have organized highly visible campaigns, trying to encourage sex workers and their clients to use condoms...

... a tuxedo, and with her in her best formal, appeared on the floor of the Los Angeles Coliseum at halftime of a major football game. They were advert... ... first Muslim conquest of the Maghreb region of North Africa, establishing a number of military posts. By 698, following several more military campai...

...rt get- ting paid.” “You know, it will be good for me too. I was scared of advertising it for sale because I did not want strange people coming to the... ...Hove, East Sussex, England, (44) 1483-273700 {michael-hk.irwin@virgin.net} Campaigns for the right of elderly, mentally competent individuals, to rece...

...oned. Anything that has any true meaning is not spoken of. Instead; you get advertising logos like ‘Obey Your Thirst’. The worship of self-gratifi... ...is the prime cultural message that is blared through the media in all kinds of advertising. There is no counterbalancing message to this prime edict... ...the plants we allowed to go extinct. Biotech corporations have launched huge campaigns to introduce ‘patented’ seeds into the market. The new biote... ...ecause they had no millions of dollars to stuff into the coffers of political campaigns. The status-quo treated them with complete contempt, and act... ...don’t even pay for? The shows are paid for by advertisers. And who believes advertising ads? Only the dumbest of the dumb. But if your entire c... ...e dumbest of the dumb. But if your entire culture is drowned in nothing BUT advertising… and you can’t escape it. If it becomes normal. Then lik... ...an DNA is 98% identical to the DNA of a chimpanzee is another example of false advertising. Nobody has mapped the entire genome of a chimpanzee. Th... ... them any money. Roman soldiers were almost never paid even after successful campaigns. Only after their 17-year stint was over was the Roman State...

... 45 vote for our interests. And the free economy, with its emphasis of advertising to sell products, makes us want to buy more so we produce more... ...omised." —―Politicians spend to grease the wheels that drive their campaigns while they lie about the cost of the grease to those who are pay... ...he Congress is debating whether to disallow pharmaceutical companies from advertising to the general public because some drugs have had some unexpect... ... give you the best information. Torture is only one method. Marketing and advertising people are pretty good at getting us to do things we wouldn‘t ... ...r many types of beliefs and behaviors, is more accepting, Now we even see advertising specifically to homosexuals in Europe. We see men kissing in a ...

...r him going about amongst us to this day, a vet- eran of many subterranean campaigns, standing aside now, safe within his reputation of merely the gre... ... of affection towards my fellow-men, I am saddened by the modern system of advertising. Whatever evi- dence it offers of enterprise, ingenuity, impude... ...our agent in Horta tells me they spend fifty thousand pounds every year in advertising all over the world! One can’t be too economical in working the ... ...dmitted that, for a company spending fifty thou- sand pounds every year in advertising, the strictest economy was obviously necessary. The manager of ... ...ting a special excitement into the de- lightful, gay intervals between the campaigns. From this on there were, however, to be no peace- ful intervals ...

...least able, under any circumstances, to organise great businesses, to plan campaigns, to adventure or achieve. “Wait and see” crystallises its spirit.... ...re can be as little doubt that the suffrage question, in spite of the self-advertising violence of its extravagant section, did contribute very materi...

...on. Les Aigues was bought by Montcornet, who had laid by enough during his campaigns in Spain and Pomerania to make the purchase, which cost about ele... ...us the rich, who was to his life, without too close a comparison, what the campaigns of Italy were to Napoleon. He alone of the leading society of Sou... ...ole arrondissement, indeed the whole department, was covered with posters, advertising the sale of Les Aigues at the office of Maitre Corbineau, the n...

...rl of Bareacres, strove with Mrs. V eal his wife to entice pupils. By thus advertising and pushing sedulously, the domestic Chaplain and his Lady gene... ...owledge of the German language, and he and the delighted George fought the campaigns of the Rhine and the Palatinate. In the course of a few weeks, an...

...d to seek for servitude again as infinitely less onerous than liberty. And advertising in the pa- pers that a “Gentlewoman of agreeable manners, and a... ...dy to listen and weep like Desdemona at the stories of his dangers and his campaigns. It has been said that our honest and dear old friend used to per...

...s, the military leader of the tribe, and war-god of the entire island. His campaigns beat Napoleon’s. In one night attack, his invincible musket, back... ...rs, and I soon became intimately acquainted with the localities of all the advertising tradesmen there. In par- ticular, the rhetorical flourishes of ...

... of many; and, upon the whole, the chief distinction they enjoy is that of advertising themselves to the public as men of great wealth, or great expec... ...whilst the whole of Christian Europe was accustomed to fight merely summer campaigns with hasty and untrained levies; a second cause lay in their supe... ...line of vigor. Latterly, indeed, it had become apparent that entire winter campaigns, without either formal suspensions of hostilities, or even partia... ...ooks, bearing the arms of different imperial cities, which, in the several campaigns of Gustavus, had been appropri- ated as they fell in his hands, b...

... the acclamations of the newspapers. He didn’t care for her engagements, her campaigns, or all the expectancy of her friends; to ‘squelch’ all that, a... ... should get the worst of it, from the point of view of Olive’s new system of advertising; and, moreover, it would not be in the least necessary. Still...

...d to seek for servitude again as infinitely less onerous than liberty. And advertising in the pa- pers that a “Gentlewoman of agreeable manners, and a... ...dy to listen and weep like Desdemona at the stories of his dangers and his campaigns. It has been said that our honest and dear old friend used to per... ...rl of Bareacres, strove with Mrs. V eal his wife to entice pupils. By thus advertising and pushing sedulously, the domestic Chaplain and his Lady gene... ...owledge of the German language, and he and the delighted George fought the campaigns of the Rhine and the Palatinate. In the course of a few weeks, an...

... victim this giant always struck as if with a withered right hand. All the campaigns against Turkey prove this, from Potemkin’s time to the last Easte... ...stand—and because the big ship pays, in one way or another: in money or in advertising value. It is in more ways than one a very ugly business, and a ... ...een provided! What would you think of the intelligence or candour of these advertising people? What would you think of them? And yet, apart from the o...

...ob. If he wishes to take the case, he wants it only for the experience and advertising that it will bring. He is handed a case to experiment on, just ... ...rimes of violence are committed after wars or during 147 heated political campaigns than at other times; more of such crimes when, either by climatic...

...is in the medical profession pretty much what the “general servant” of the advertising column is in 90 Cousin Pons the scale of domestic service. He ... ...y- six by count of years, and twice as old as his age by reason of amorous campaigns, owned, among other property, a splen- did house in the Rue de Ri... ...known doctor who could not even furnish his house? And this in a time when advertising is all-powerful; when we gild the gas-lamps in the Place de la ...

...ated banners that the glare and dust of conflict, the vote-storms of great campaigns, have robbed long since of any colour of reality they once posses... ...e commonest thoughts and feelings of the vulgar as a political agitator or advertising trader, or else to make his peace with those who do. And so he,...

...er, if you desire to make some money of them, perhaps you may sell them by advertising the manu- script sermons of a clergyman lately deceased, all wa... ...a gentleman who, after having been forty years in the army, and in all the campaigns under the Duke of Marlborough, died a lieutenant on half-pay, and...

...culating results and chances. He might in old bewildering climates, in old campaigns of cruelty and licence, have had such revelations and known such ... ...ontributed again to keep before our young woman her own constant danger of advertising subtle processes. That Charlotte should have begun to be restri...