... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Publish... ...ing 33 Advocacy 33 Fundraising 33 Nonmarketing Exchanges 34 SUMMARY 35 3 IDEA PRODUCERS 36 THE EMERGING CONCEPT SECTOR 36 Government, a Specia... ...eir task from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effective... ... from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effectively disse... ...to The New State of the Economy (Allvine and Tarpley 1977), Philip Kotler wrote: Americans will have to pay more attention to resource conservation... ...lives. (p. xiii) In the book the authors succinctly speak of reformulation of the American Dream such that our society will have “to expect less in... ...profit inspired, they have a place in cell (7). When adoption becomes widespread, producers of fashion apparel quickly capitalize on the populariza... ... crime and violence. There is 80 some evidence negating the effectiveness of films as idea channels (Brembeck and Howell 1976, p. 39). On the...