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The Marketing of Ideas and Social Issues

By: Seymour Fine

... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Publish... ...eir task from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effective... ...al health Metric system Military recruiting Minimum wage Motorcycle helmet use Museums Nature conservation New york city Nuclear energy Nudis... ...ered by such institutions as libraries, post offices, YMCAs, chambers of commerce, museums, the Red Cross and so on. Offerings of nonprofit health c... ...le." The presence of technical marketing terms bothered a few respondents: "Dear Seymour, You were doing fine until Question 19 and then your acad... ...on promoting education for Hispanics is called Aspira, Spanish for "aspire," and a museum in San Francisco calls itself The Exploratorium. Criticiz... ...on trialability and then segmenting the market on the basis of fear appeals. (Some British "Think Before You Drink Before You Drive" commercials pull... ... Ill. : Free Press. Pol1ay, Richard W. 1968. " A Model of Family Decision Making." British Journal of Marketirzg 33, 206-16. Pool, Ithiel De Sola, ...

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