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... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Publish... ...riginally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF CONTENTS 3 F... ...SSUES 1 TABLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION ... ...eir task from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effective... ... from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effectively disse... ...schiId read all or portions of the manuscript and offered sage suggestions, as did Charles Nanry who also contributed most of Chapter 6. It would be... ...ess, or do we provide transportation? For another example, the cosmetics producer Charles Revson, is said to have remarked, "We don't sell lipstick... ...els among at least 14 major cultures" (Martin 1968, p. 54). These appeals fell on deaf ears of people who were more concerned with health, appearanc...
...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These...