... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ...MEDIARY DISSEMINATORS OF CONCEPTS 78 Mass Media 78 INTERPERSONAL CHANNELS 81 THE CONSUMER'S PLACE IN "PLACE" 84 DESIGNING AND ORGANIZING THE CHANN... ...RATEGY FOR THE PRIVATE SECTOR INITIATIVE PROGRAM 99 Promotion. 99 SUMMARY 102 9 CONSUMER RESEARCH IN SOCIAL MARKETING 103 IS THERE A "SOCIAL" CON... ...terests of people-better nutrition, physical exercise, conservation, environmental protection-to the point where people might act on what they belie... ...r a customer enjoys the right of refusal to buy. "Free individual choice is a vital protection against tyranny" (Kelman 1965, p. 35), or as H. G. Wel... ...r a college course, a warehouse full of jackets whose sales could render the owner financially secure might indeed be a more satisfactory product. ... ...ll parties benefit or "profit" as a result of the exchange. A blood donor profits financially if paid in cash for his or her blood; if a volunteer,... ...image or security for the voter? In terms of the typology, is the Better Business Bureau a cell (2) or a cell (4) organization, that is, does it re... ...lients and government officials together, making introductions, explaining how the bureaucracy and its leaders operate. Sometimes they work with th...