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The Marketing of Ideas and Social Issues

By: Seymour Fine

...MEDIARY DISSEMINATORS OF CONCEPTS 78 Mass Media 78 INTERPERSONAL CHANNELS 81 THE CONSUMER'S PLACE IN "PLACE" 84 DESIGNING AND ORGANIZING THE CHANN... ...RATEGY FOR THE PRIVATE SECTOR INITIATIVE PROGRAM 99 Promotion. 99 SUMMARY 102 9 CONSUMER RESEARCH IN SOCIAL MARKETING 103 IS THERE A "SOCIAL" CON... ...em marketing concepts. We have to assume that all ideas enter a marketplace where consumers of ideas are exposed to multiple claims and counterclai... ...7 PREFACE The objective of this work is to investigate meeting grounds where the theory and practice of marketing overlap with processes of dissem... ...usiness of proposing and diffusing concepts, such as freedom of the press, nudism, consumer cooperatives, or "Join the Peace Corps." (a more complet... ...pectively. Part III presents a real-world application (Chapter 8), then considers consumers of concepts (Chapter 9) and finally market segmentation... ...rigorous … (but) specialized and narrow" (p. 60). This book attempts to bridge the theory /practice gap, first by postulating concepts such as a pre... ...upon which their wishes 11 safely can be carried out. That at any rate is the theory of our constitution. (Oliver Wendell Holmes [ 1919) in Abr... ...rs are sequenced to suit the reader having little or no familiarity with marketing theory. Those with some grounding in the subject might first perus...

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The Labor Divide

By: Sam Vaknin

...ography IV. Appendix – The Keynesian view of Unemployment, Stabilization Theory and Full Employment Budgeting V. Appendix – Unemployment throughout... ...uctivity, Comparative advantage and Economic Growth”, Journal of Economic Theory 58, 1992 17. “Deindustrialization”, World Economic Outlook, April 1... ... Appendix – The Keynesian view of Unemployment, Stabilization Theory and Full Employment Budgeting (From The Encyclopedia Britannica 1... ...ake the excess demand for commodities effective. The traditional economic theory would postulate that, when actual output is kept at a level below t... ...to make their consumption demands effective. Unemployment then spreads to consumer goods industries. In expansion, the opposite occurs: an increase ... ... which to exert effective demand. Hence business will pick up also in the consumer goods industries. Thus the theory suggests the use of fiscal poli... ...t conducive to sustaining good relations between producer or provider and consumer. 10. Moral relativism is the mirror image of rampant individualis... ... COMPETITION The aims of competition (anti-trust) laws are to ensure that consumers pay the lowest possible price (the most efficient price) coupled... ...o have a deflationary effect by reducing the general price level. It pits consumers against producers, producers against other producers (in the bat...

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