... ISBN: 9989-929-23-8 Created by:LIDIJA RANGELOVSKA REPUBLIC OF MACEDONIA Additional articles about Digital Content on the Web: ht... ... the web, digital content, its creation and distribution, e-publishing, e-books, digital reference, DRM technology, and other related issues. htt... ... This letter constitutes a permission to reprint or mirror any and all of the materials mentioned or linked to herein subject to appropriate cred... ... AUTHOR BIO: Sam Vaknin ( http://samvak.tripod.com ) is the author of Malignant Self Love - Narcissism Revisited and After the Rain - How the... ...vak.tripod.com The Articles (please scroll down to review them): E-books and e-publishing The Future of Electronic Publishing I. The Dis... ...tronic Publishing I. The Disintermediation of Content II. E(merging) Books III. Invasion of the Amazons IV. Revolt of the Scholars V. T... ... Earlier this year, Microsoft has shut down ListBot (a host of discussion lists). Suite101 has stopped paying its editors (content authors) effectiv... ...of industry standards, readers and audiences. Both the supply side (title lists) and the demand side (readership) have increased. Giants like Microso... ...s of the earth will be able to select from publishing backlists and front lists comprising millions of titles. Millions of authors are now able to r...

...Essays dedicated to the new media, doing business on the web, digital content, its creation and distribution, e-publishing, e-books, digital reference, DRM technology, and other related issues....

...er Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF ... ...BLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION AND ADOPTIO... ...cope Broadening" Debate 22 Social Marketing: Two Meanings 23 A BROADENED TYPOLOGY OF PRODUCTS 23 The Typology 24 Implications 27 EXCHANGE TRANSAC... ...are merely representative and not all will be discussed in the text. The top row lists exchanges for which no profit to the seller was intended to ... ...exchanges for which no profit to the seller was intended to accrue; the bottom row lists exchanges in which profit was the principal motivation. The... ...n considers services rendered, the third column covers ideas and the fourth column lists causes or social issues. Examples of items appropriate to ... ...agent with national influence is Harvard psychiatrist Robert Coles. Through his 13 books and more than 350 articles he has worked to communicate the... ...ita consumption of cigarettes in the world, government sponsored posters and comic books carrying messages illustrating adverse effects of smoking, ... ...n India's population control program. Nutrition messages were publicized in comic books (Berg 1970, p. 1402) and distributed in India where use has...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These are some o...