... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Publish... ...er Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF ... ...riginally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF CONTENTS 3 F... ...enjoys his pipe but is plagued by cinder damage to clothing, badgering from family members and so forth-a problem. Inductively, he infers that to sto... ...gical linguistics to the problem and changed the name of condoms from "F.L.," or "French Letters," to "Nirodh," a Sanskrit word for "protection.” A... ...as a result of its eagerness to welcome thinking minds from its neighboring social sciences. Promotion plays a key role in the marketing drama an... ...Typology of Exchange Transactions. " Proceedings of the Conference of the American Academy of Advertising. East Lansing, Mich.,107-11. -----. 1978. ...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These...