... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Publish... ...eir task from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effective... ... so on. A transaction takes place, for example, when a person decides to watch a television program; he is exchanging his time for entertainment. ... ...le." The presence of technical marketing terms bothered a few respondents: "Dear Seymour, You were doing fine until Question 19 and then your acad... ...tamate in baby food, fatty hot dogs, unclean fish, tractors, medical X-rays, color television radiation and many Federal agencies. Another change a... ...tion. Bagozzi (1975) points out that "an exchange can occur between a person and a television program.” The "person gives his attention, support, p... ...ngth of weak ties." This concept has grown out of sociological research on social networks. It is a fact that one's particular communication netwo... ...ak ties of friendship and acquaintance, although the commitment to ideas from such networks may be quite shallow and may lead to compliance only when...