...2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger ... ...loyment Recruits and Earnability 93 STRATEGIES AND ACTIONS -- HOW TO GET THERE AND BY WHAT METHODS 93 Market Segmentation 94 PRODUCT STRATEGY 95 D... ... to pollution factors in cleansers. He reported a back-to-nature trend as having "created an enormous boom for flowers and plants and reshaping mar... ... so on. A transaction takes place, for example, when a person decides to watch a television program; he is exchanging his time for entertainment. ... ... "Social marketing is the answer to particular question; Why and how are exchanges created and resolved in social relationships?" (1975, p. 38). Ca... ...the 1976 figure of $115 million, according to Gene Secunda, senior vice president, J. Walter Thompson. "Government has learned from the advertising... ...roducts.) 40 41 Items 17 and 18 of the survey instrument listed a series of "terms one might associate with marketing" and asked re... ...tamate in baby food, fatty hot dogs, unclean fish, tractors, medical X-rays, color television radiation and many Federal agencies. Another change a... ...wer relationship existing between sender and receiver? The answers may turn on a series of insights in a neglected sociological classic, Improvised...