... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ...1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 G... ...NTENTS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION AND ADOPTION OF IDEA... ...53 The Concept Of A Product Mix: New Product Development 56 PROBLEMS IN STRATEGIC PLANNING FOR SOCIAL PRODUCTS 58 SUMMARY 58 5 BEYOND MONEY: THE ... ..., can be managed like any other commodity. Although the suggestion that marketing planning could be applied to ideas and issues was made some years... ... was to examine consumer behavior in the adoption of ideas. The reporting of these studies, for purposes of this volume, has been reduced to the sim... ...ernment Suicide hotline Trade associations Unicef Union label, buy United way Urban planning Vd hotline Vegetarianism Veteran's rights Vivis... ...rticular topic. That model has been applied widely in nutrition and birth control studies and is a useful research guide for many social cause proje... ...f product continuity is most relevant in multiple issue organizations, such as the Urban Coalition and the American Civil Liberties Union. These gr...

...ptance of the idea? These are some of the questions dealt with in this book. In this first chapter the nature of an idea is developed, contextualized and shown to be a most timely topic. To pave the way for this book's argument that ideas are exchanged in marketlike transactions, the aim of this chapter is to present an idea as a dynamic and vital entity....