... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ...er Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF ... ...BLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION AND ADOPTIO... ...ry Police, support of Politics Pollution control Population control Prayers in schools Prison reform Product safety Pta Recycling wastes Ref... ...ludes, for example, participation in and attendance at lectures, as well as formal schooling. Swagler (1979) studied what he called consumers' "inf... ...advocating the views held by the majority. And in spite of the fact that science, art and politics had no special interest for him, he firaly held ... ...tedly attracts thousands of visitors to such festivals. The Metropolitan Museum of Art in New York City has even conducted industrial nonprofit mark... ... for whom the words are intended: "For example, a state university might appeal to alumni on the basis of their loyalty and emotional attachment, to... ...s Hopkins University Press. Riesman, D. 1950. The Lonely Crowd. New Haven, Conn.: Yale University Press. " Robertson, T. S. 1971. Innovative Behav...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These are some o...