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Toei Company


Toei Company

Toei Company, Ltd
Public corporation
Traded as TYO: 9605
Industry Film and Television
Founded October 1, 1950
as Tokyo Film Distribution
Headquarters 3-2-17 Ginza, Chūō, Tokyo 104-8108, Japan
Yusuke Okada, President & CEO
Products Motion pictures, publicity materials
Services Film and TV distribution and marketing
Revenue ¥ 66,300,000,000
(as of March 2006)
(as of March 31, 2006)
Subsidiaries Toei Digital Lab
Toei Labo Tech
Toei Language Tech Center
Toei Animation
Toei Television Production
Toei Video
Toei Satellite Broadcasting
Toei Agency
Cloverway Inc.

Toei Company, Ltd. (東映株式会社 Tōei Kabushiki-gaisha) (pronounced toe ay) is a Japanese film, television production, and distribution corporation. Based in Tokyo, Toei owns and operates thirty-four movie theaters across Japan, studios at Tokyo and Kyoto; and is a shareholder in several television companies. It is notable for anime, live action dramas known as tokusatsu which use special visual effects, and historical dramas (jidaigeki).

The name "Toei" is derived from the company's former name "画配給 (kyō Eiga Haikyū)" (Tokyo Film Distribution Company).


  • History 1
  • List of works 2
    • Tokusatsu 2.1
  • Saburo Yatsude 3
  • See also 4
  • External links 5


Tokyo-Yokohama Films (東横映画 Tō-Yoko Eiga), incorporated 1938, had previously erected its facilities immediately east of the Tōkyū Tōyoko Line; they managed the Tōkyū Shibuya Yokohama studio system prior to V-J Day. From 1945 through the Toei merger, Tokyo-Yokohama Films leased from the Daiei Motion Picture Company a second studio in Kyoto. Through the merger, they gained the combined talents and experience of actors Chiezō Kataoka, Utaemon Ichikawa, Ryunosuke Tsukigata, Ryūtarō Ōtomo, Kinnosuke Nakamura, Chiyonosuke Azuma, Shirunosuke Toshin, Hashizo Okawa and Satomi Oka.

On October 1, 1950, the Tokyo Film Distribution Company was incorporated; in 1951 the company purchased Ōizumi Films.

In 1956, Toei established an animation division, Toei Animation Company, Limited at the former Tokyo-Ōizumi animation studio, purchasing the assets of Japan Animated Films (originally founded in 1948).

Toei was a pioneer in the use of character transformation in live-action martial-arts dramas, a technique developed for the Kamen Rider, Devilman and Super Sentai series; the genre currently continues with Kamen Rider and Super Sentai.

List of works


Saburo Yatsude

Saburo Yatsude (八手 三郎 Yatsude Saburō, alternatively read as Saburo Hatte) is a collective pen name used by Toei Company television producers when contributing to their various anime and tokusatsu series, whereas Izumi Todo is solely Toei Animation. The use of the pen name began with The Kagestar and has been used throughout the Super Sentai (in the adapted Power Rangers series starting around SPD, the credits list Saburo Hatte. Before this, the credits listed "Original Concepts by Saburo Yatsude") and Metal Hero Series as well as for Spider-Man, Choukou Senshi Changéríon, Video Warrior Laserion, Chōdenji Robo Combattler V, Chōdenji Machine Voltes V, Tōshō Daimos, Daltanius, Beast King GoLion, and Kikou Kantai Dairugger XV. The name is also used as a contributor to the soundtracks for the series. In the Unofficial Sentai Akibaranger series, Saburo Hatte is an actual person who is godlike within the fictional reality that the show takes place in. In fact, his hand appears at the end of the first half of the series to cover the camera lens and end the show, later having the second half be made under Malseena's influence while in the hospital in the real world.

See also

External links

  • Toei webpage
  • Toei's official YouTube channel's channel on YouTube
  • Toasting Toei at the Wayback Machine (archived April 18, 2009) - a Hollywood Reporter article detailing Toei's receiving MIPTV's Lifetime Achievement Award in 2006
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