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Davis Elen Advertising

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Title: Davis Elen Advertising  
Author: World Heritage Encyclopedia
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Subject: Advertising agencies of the United States, Korean Air Lines Flight 007
Collection: Advertising Agencies of the United States, Companies Based in Los Angeles, California
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Davis Elen Advertising

Davis Elen Advertising
Type Private
Founded 1948
Headquarters Los Angeles, California, USA
Key people Mark Davis, Bob Elen
Industry Advertising Agency
Revenue $100 Million in Annual Billings
Employees 152
Website http://www.DavisElen.com

Davis Elen Advertising is an American advertising agency.

Contents

  • History 1
  • Operations 2
  • Former Clients 3
  • Clients 4
  • Controversy 5
  • Awards and Work 6
  • References 7
  • External links 8

History

Founded by Henry Mayers in 1948; Henry Mayers started his career as a printer, a cartoonist and later created Davis Elen Advertising.

The advertising agency was first named "Davis, Johnson", "Mogul & Colombatto", "Davis Ball & Colombatto", and into what is today, Davis Elen Advertising.[1]

Operations

Davis Elen remains a Privately held company, with offices in Los Angeles (headquarters), San Diego, Seattle, Virginia and Portland

Former Clients

Good Technology, Teamviewer, Knotts Berry Farm and Dolby

Clients

Clients include Jitterbug Wireless, Toyota of Southern California, McDonalds of Southern California, OneWest Bank, San Diego Chargers, Pala Casino of Temecula

Controversy

For a promotional stunt for Zynga for a new game called "Mafia Wars" - Davis Elen Advertising placed stickers resembling money on sidewalks in high traffic areas of San Francisco. Deputy City Attorney Alex Tse called the campaign "illegal and actionable." The city fined Davis Elen Advertising as well cited negligence on the agency's part.[2]

Awards and Work

  • OneWest Bank picks Davis Elen Advertising as agency of record[3]
  • 2010 San Diego Chargers' newly hired advertising agency is planning a Southern California media blitz[4]
  • Davis Elen Wins 2010 Interactive Media Award For Dolby Campaign[5]
  • Top 100 US Advertising Agencies by Advertising Age[6]
  • Zynga Launches Mafia wars Las Vegas with Armored Truck [7]

References

  1. ^ http://www.daviselen.com/history.html
  2. ^ Letzing, John (2010-08-20). "Zynga Game Network Draws Heat In San Francisco Over Marketing". The Wall Street Journal. Retrieved 26 August 2010. 
  3. ^ http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100413/FREE/100419958
  4. ^ "Davis Elen Advertising Tackles San Diego Chargers Account, Plans Southern California Blitz". LA Times. 27 July 2010. Retrieved 29 July 2010. 
  5. ^ http://www.prweb.com/releases/2010/06/prweb4170064.htm
  6. ^ http://www.agence-trio.ch/images/contenu/news/agencyreport06.pdf
  7. ^ http://techcrunch.com/2010/08/04/zynga-mafia-wars-las-vega/

External links

  • Davis Elen Advertising
  • McDonald’s – “Clock Tower” – Davis Elen Advertising


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