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ICI Paris XL

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ICI Paris XL

ICI Paris XL
Subsidiary of A.S. Watson Group
Industry Retail
Headquarters Belgium
Number of locations
Belgium, Netherlands and Luxembourg
Key people
Domonic Lai (Group Managing Director)
Products Perfume
Owner A.S. Watson Group
Parent Hutchinson Whampoa

ICI Paris XL is a perfume shop chain founded in the late 1960s in Belgium. The name ICI Paris XL means 'This is Paris' and was derived from the train trips that were undertaken by the founders on the their way to buy perfume from the French capital Paris. The XL refers to the location of the company's first store, which was located in Ixelles (pronounced XL), which is a suburb of Brussels.

The Company was acquired by the Kruidvat Group in 1996, which then in-turn became part of the A.S. Watson Group in 2002.

After the acquisition by the A.S. Watson Group, the company grew rapidly through opening new stores, enlarging, refurbishing and relocating existing outlets. The company has 230 outlets in three different countries, Belgium, Netherlands and Luxembourg.

External links

  • ICI Paris XL Official Website
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