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Abacus Data

Abacus Data is a Canadian polling and market research firm based in Ottawa. It was founded in August 2010,[1] soon after its founder David Coletto graduated from the University of Calgary with a PhD in political science.[2]

The company's surveys and political opinion polls are sometimes cited in Canadian news media, including by the Globe and Mail, the National Post, the Toronto Star, and Sun Media newspapers.[3][4] It is the contracted official pollster for the Sun News Network,[1][5] and company head Coletto has appeared as a television commentator on that network.[6]

A particular focus is surveys about Millennials.

In 2013, Bruce Anderson joined Abacus Data as Chairman.


  1. ^ a b Abacus Data Launches
  2. ^ "Grad official pollster for Sun News". UToday. University of Calgary. June 30, 2011. Retrieved March 8, 2012. 
  3. ^ For example: Barbara Yaffe (February 21, 2012). "Mulcair is NDP leadership front-runner, but B.C. members hold cards".  
  4. ^ For example: Éric Grenier (Oct 7, 2011). "Pollsters did better – but still missed mark – in Ontario".  
  5. ^ "Start-up network teams up with upstart pollster".  
  6. ^ "Dr. David Coletto reports!" (video). Sep 7, 2011. Retrieved March 8, 2012. 

External links

  • Company website
  • Company blog
  • Bea Vongdouangchanh (October 4, 2010). "Heard on the Hill: New polling firm to probe decision-makers…" (pdf).  
  • "New pollster Abacus makes a splash". David Akin's On the Hill. December 7, 2010. Retrieved March 8, 2012. 
  • Sean Copeland (March 2011). "David Coletto CEO of Abacus Data – An Interview with a Market Research Expert". New Market Research. Retrieved March 8, 2012. 

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