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Media Matters for America

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Media Matters for America

Media Matters for America
Media Matters Home Page
Screenshot from Media Matters for America (April 14, 2009)
Web address .orgmediamatters
Launched 2004

Media Matters for America (MMfA) is a politically David Brock.[3] Eric E. Burns served as MMfA's president until 2011.[4]

Structure and work

Research work

Media Matters for America defines "conservative misinformation" as "news or commentary presented in the media that is not accurate, reliable, or credible and that forwards the conservative agenda".[5]

Media Matters analyzes the dominant American news sources including NBC, ABC, CBS, PBS, CNN, MSNBC, CNBC, and Fox News Channel.[6] Its techniques include content analysis, fact checking, monitoring, and comparison of quotes or presentations from media figures to primary documents such as Pentagon or Government Accountability Office reports.[7]

Analysis of weekend television commentary

On February 14, 2006, the organization released a study of the guest appearances on ABC's This Week, CBS' Face the Nation, and NBC's Meet the Press from 1997 through 2005. This study examined over 7,000 guests as either Democrat, Republican, conservative, progressive, or neutral. Media Matters stated: "The conclusion is clear: Republicans and conservatives have been offered more opportunities to appear on the Sunday shows—in some cases, dramatically so."[8] The American Spectator criticized the study's characterization of commentators such as Dan Rather as "neutral".[9]

A second analysis was released April 4, 2006 examining Sunday news programs from January through March 2006.[10] Media Matters reported: "Republican and conservative dominance continued unabated, as those from the right outnumbered Democrats and their progressive compatriots." Besides the political stance of the guests, "the Sunday shows feature panel discussions comprising conservative journalists and opinion writers 'balanced' by reporters for mainstream news outlets—with no progressive journalist."

The third study was released July 20, 2006 concluding "Republicans and conservatives dominated on all three Sunday shows."[11][12] Media Matters stated, "Republicans and conservatives outnumbered Democrats and progressives in total guest appearances," more particularly Face the Nation "featured nearly twice as many Republicans and conservatives as Democrats and progressives during the second quarter".[11]

Analysis of syndicated editorial columns

On September 12, 2007, Media Matters released its study of 1,377 U.S. newspapers and the 201 syndicated political columnists the papers carry on a regular basis. Media Matters said "in paper after paper, state after state, and region after region, conservative syndicated columnists get more space than their progressive counterparts."[13]

John Diaz, editorial page editor of the San Francisco Chronicle, said by over-factoring conservative columns in smaller newspapers, Media Matters' study had overestimated how many conservative columns appeared in daily newspapers. Diaz also said Media Matters had obscured the nuanced ideological positions of some columnists classified in the study as conservative.[14]

Misinformer of the Year

An annual feature on the Media Matters website is the title of "Misinformer of the Year", which is awarded to the journalist, commentator, and/or network that, in the opinion of Media Matters, was responsible for the most numerous and/or grievous factual errors and claims made.[15] They have been awarded almost every year since Media Matters started in 2004.

The recipients of this award have included:

Funding and staff

MMfA started with the help of $2 million in donations. According to Byron York, additional funding came from New Democrat Network.[16][17][18]

In 2004 MMfA received the endorsement of the [22]

Former chief of staff to president Bill Clinton John Podesta provided office space for Media Matters early in its formation at the Center for American Progress, a Democratic think tank that he had created in 2002.[23] Hillary Clinton advised Media Matters in its early stages out of a belief that progressives should follow conservatives in forming think tanks and advocacy groups to support their political goals.[23][24]

Media Matters hired numerous political professionals who had worked for Democratic politicians and for other progressive groups.[18][25] In 2004 article on Media Matters the National Review referred to MMfA staffers who had recently worked on the presidential campaigns of John Edwards and Wesley Clark, for Congressman Barney Frank, and for the Democratic Congressional Campaign Committee.[18]

Progressive Talent Initiative

Established to "incubate a new generation of liberal pundits", the Progressive Talent Initiative trains potential pundits in media skills.[26][27]

Media Matters Action Network

[29] The New York Times reports that it is "set to take on an expanded role in the 2012 elections, including potentially running television ads".[28]

Radio show

Media Matters Radio, an hour-long radio show, is aired on Sirius XM Left and hosted by Ari Rabin-Havt and Bradley Herring.

Offshoot websites

In 2009 Media Matters Action Network launched the Conservative Transparency website, aimed at tracking the funding of conservative activist organizations.[30] Media Matters Action Network established the Political Correction project with the goal of holding conservative politicians and advocacy groups accountable.[31]

In December 2010 Media Matters Action Network started [32] Designed to provide talking points for liberal activists and politicians, David Brock set up the Message Matters project.[26] Media Matters runs the website and works to get advertisers to boycott the Fox News Channel. One target, Orbitz, initially referred to Media Matters' efforts as a "smear campaign", then on June 9, 2011 agreed to "review the policies and process used to evaluate where advertising is placed".[33][34]

Reception and controversies

General reception

In 2008 Jacques Steinberg of The New York Times reported on how Media Matters is viewed. David Folkenflik of National Public Radio told him that though Media Matters looked "at every dangling participle, every dependent clause, every semicolon, every quotation" for the benefit of "a cause, a party, a candidate, that they may have some feelings for", they were still a useful source for leads, partly due to the "breadth of their research". Conversely, political analyst and columnist Stuart Rothenberg told Steinberg that he did not pay attention to them, as he had no confidence in "ideological stuff". In Steinberg's view, Media Matters was a new weapon for the Democratic party employing "rapid-fire, technologically sophisticated means to call out what it considers 'conservative misinformation' on air or in print, then feed it to a Rolodex of reporters, cable channels and bloggers hungry for grist".[17] According to an Economist blog posting, "because it is dedicated to critiquing distortions by conservatives, its critiques carry no weight with conservatives."[35]

Some news organizations have cited Media Matters reports and credited it for bringing attention to issues including the story of [36] Liberal op-ed writers such as Molly Ivins and Paul Krugman have cited Media Matters or identified it as a helpful source.[37][38]

Don Imus controversy

On April 4, 2007, Media Matters posted a video clip of Don Imus calling the Rutgers University women's basketball team members "nappy-headed hoes" and made their discovery known in Media Matters' daily e-mailing to hundreds of journalists. The next day, according to The Wall Street Journal, "top news outlets didn't mention the incident." But objections made to CBS Radio by the National Association of Black Journalists led to an on-the-air apology from Imus. Nonetheless, MSNBC, while calling Imus's comments "racist" and "abhorrent", suspended Imus' TV show, and within minutes CBS suspended Imus's radio show. The Wall Street Journal said Imus's apology "seemed to make matters worse, with critics latching on to Mr. Imus's use of the phrase 'you people.'" Included among those dissatisfied with Imus's apology and suspension were the coach of the Rutgers team and a group of MSNBC African-American employees. After Procter & Gamble pulled advertising from all of MSNBC's daytime schedule, and other advertisers, including General Motors and American Express requested CBS to cancel any upcoming advertising they had bought for "Imus in the Morning", MSNBC and CBS dropped Imus's show.[39]

Rush Limbaugh "Phony soldiers" controversy

Media Matters' reported radio talk show host Rush Limbaugh in 2007 saying that Iraq war veterans opposed to the war as "the phony soldiers". Limbaugh later said that he was speaking of only one soldier, Jesse MacBeth, who had falsely claimed to have been decorated for valor but, in fact, never saw combat. Limbaugh also said he was the victim of a "smear" by Media Matters, which had taken out of context and selectively edited his comments. After Limbaugh published what he said was the entire transcript of phony soldiers discussion, Media Matters noted that over a minute and 30 seconds was omitted without "notation or ellipsis to indicate that there is, in fact, a break in the transcript".[40][41] Limbaugh told the National Review that the gap between referring to "phony soldiers" and MacBeth was a delay due to his staff printing out an ABC news story that reported on what it also called "phony soldiers", and that his transcript and audio edits were "for space and relevance reasons, not to hide anything".[42]

The Associated Press, CNN and ABC reported on the controversy,[43] as political satirist and fictional pundit Stephen Colbert lampooned Limbaugh and his defenders saying: "Hey, Media Matters, you want to end offensive speech? Then stop recording it for people who would be offended."[44][45]

Bill O'Reilly Harlem restaurant controversy

In October 2007 television and radio host and commentator Bill O'Reilly said a Media Matters' headline declaring O'Reilly surprised "there was no difference" between Harlem restaurant and other New York restaurants took out of context comments he made regarding a pleasant dinner he shared with the Rev. Al Sharpton at a Harlem restaurant.[46][47][48] O'Reilly said Media Matters misleadingly took comments spoken five minutes apart and presented them as one.[49] In an appearance on NBC's Today with Matt Lauer, Media Matters senior fellow Paul Waldman responded that they had included "the full audio, the full transcript, nothing was taken out of context".[50]

Laura Schlessinger's use of "nigger" controversy

On August 12, 2010, Media Matters reported that radio host [53] After General Motors, OnStar, and Motel 6 pulled their advertising, Schlessinger said she would not renew her syndication contract set to expire December 2010.[51][54] In January 2011 her show resumed on satellite radio.[55]

Schlessinger held Media Matters responsible for the boycott, which she called a typical tactic of the group to fulfill its "sole purpose of silencing people". She also said the boycotts' "threat of attack on my advertisers and stations" had violated her First Amendment free speech rights.[56][57][58] Media Matters said that since the boycott was not "government-sanctioned censorship", her First Amendment rights were untouched.[59]

War on Fox

In 2010 MMfA declared a "War on Fox". Brock said MMfA would focus its efforts on Fox and select conservative websites in what Brock called an "all-out campaign of 'guerrilla warfare and sabotage'" against Fox News.[60] MMfA said the greater attention given to Fox was part of a campaign to educate the public about distortions of conservative media, and the greater attention given to Fox was in line with its prominence. MMfA said its Drop Fox campaign for advertisers to boycott Fox was also part of its educational mission. MMfA also said that changing Fox's behavior, not shutting it down, was its goal.[61]

In December of 2013, the War on Fox was officially considered to be over, with Media Matters for America Executive Vice President Angelo Carusone saying, "The War on Fox is over. And it's not just that it's over, but it was very successful. To a large extent, we won."[62]

Tax-exempt status challenge

Saying that MMfA's War on Fox—as well as its partisan activities—was not primarily educational as MMfA had insisted, but was instead "unlawful conduct", former White House counsel for C. Boyden Gray sent a letter to the IRS asking that MMfA's tax-exempt status be revoked.[63]

Prior to Gray's IRS petition Politico reported that Fox News had run "more than 30 segments calling for the nonprofit group to be stripped of its tax-exempt status".[61] In another report Politico said Fox News and Fox Business campaigns held, "The non-profit status as an educator is violated by partisan attacks. That sentiment was first laid out by a piece written by Gray for The Washington Times in June."[64] In an interview with Fox News Gray seemed to change his view of MMfA's conduct; he said "It's not unlawful. It's just not charitable."[65]

MMfA vice-president Ari Rabin-Havt said "C. Boyden Gray is Koch-affiliated, former Fox News contributor whose flights of fancy have already been discredited by actual experts in tax law."[65] Gray denied having been on Fox's payroll while he was a Fox consultant in 2005, though at that time Fox had said Gray was a contributor, adding: "We pay contributors for strong opinions."[64][66]

Marcus Owens, former director of the IRS's Exempt Organizations Division, told Politico that the law is on Media Matters's side.[67] Owens told Fox Business that only an IRS probe could reveal if partisan activity takes up a substantial enough part of MMfA's operations to disallow its tax-free status; the IRS does allow limited political activity at nonprofits, so long as it does not take up a substantial amount of their operations.[68]

With regard to the War on Fox, Politico reported:[67]
Owens emphasized that there is nothing in the IRS rules that prohibits tax-exempt educational nonprofits from attacking specific companies or from zeroing in on one company—as long as there is no private benefit to that company's competitor—so Media Matters' increasing focus on Fox News over the past few years does not trigger a violation.

See also


  1. ^ Hogue, Ilyse (May 23, 2012). "Getting rid of census survey is wasteful". CNN.
  2. ^ "About Us". Media Matters for America. Retrieved March 20, 2013.
  3. ^ "Eric E. Burns". Huffington Post. Retrieved 2013-11-28. 
  4. ^ "Former Media Matters President Responds to Beck's Fox News Departure". Bullfight Strategies. Retrieved 2013-11-28. 
  5. ^ "About Media Matters". Media Matters for America. Retrieved November 29, 2005. 
  6. ^ Media Matters for America | Networks & Publications
  7. ^ MMfA has used the Government Accountability Office in make fact-checking articles. For example, GMA, CNN, print media fail to challenge Bush's missile defense claim. Pentagon reports have been used to debunk claims of WMD claims, such as Hannity criticized media, Bush administration...
  8. ^ "If It's Sunday, It's Conservative". Media Matters for America. February 14, 2006. Retrieved November 4, 2006. 
  9. ^ Tabin, John (February 21, 2006). "Garbage In, Garbage Out, Continued". AmSpec Blog.  
  10. ^ "If It's Sunday, It's Still Conservative". Media Matters for America. April 4, 2006. Retrieved November 4, 2006. 
  11. ^ a b Third time's not the charm: Sunday-morning talk shows still imbalanced. Media Matters for America, July 20, 2006
  12. ^ Brass, Kevin (March 23, 2007). "Media Watch: Sunday Morning Blues?". The Austin Chronicle. Retrieved September 26, 2007. 
  13. ^ "Black and White and Re(a)d All Over: The Conservative Advantage in Syndicated Op-Ed Columnists". Media Matters for America. September 12, 2006. Retrieved November 4, 2007. 
  14. ^ "John Diaz An Editor's Note / Beyond the right-left labels". The San Francisco Chronicle. September 30, 2007. 
  15. ^ "Misinformer of the Year: Bill O'Reilly of Fox News Channel". Media Matters for America. December 23, 2004. Retrieved August 14, 2007. 
  16. ^ Rutenberg, Jim (May 3, 2004). "New Internet Site Turns Critical Eyes and Ears to the Right". The New York Times. p. A21. 
  17. ^ a b Steinberg, Jacques (October 31, 2008). "'"An All-Out Attack on 'Conservative Misinformation. The New York Times. p. A15. Retrieved April 17, 2010. 
  18. ^ a b c York, Byron (May 28, 2004). "David Brock is Buzzing Again".  
  19. ^ VandeHei, Jim; Cillizza, Chris (July 17, 2006). "A New Alliance of Democrats Spreads Funding; But Some in Party Bristle at Secrecy and Liberal Tilt". The Washington Post. p. A1. Retrieved May 3, 2012. 
  20. ^ "Wash. Times op-ed expanded on O'Reilly's false attacks on Soros and Media Matters". Media Matters for America. May 9, 2007. Retrieved March 27, 2011. 
  21. ^ How Vast The Left Wing Conspiracy?. Hudson Institute, November 30, 2006
  22. ^ Smith, Ben (2010-10-20). "Soros gives to Media Matters, publicly – Ben Smith –". Retrieved 2013-11-28. 
  23. ^ a b Thrush, Glenn (September 6, 2006). "Switching allegiances".  
  24. ^ Todd, Chuck (November 15, 2007). "Calling Out Media Matters' Bias".  
  25. ^ Rothstein, Betsy (November 3, 2008). "Fighting ire with fire".  
  26. ^ a b Zengerie, Jason (May 22, 2011). "If I Take Down Fox, Is All Forgiven?".  
  27. ^ Horowitz, Jason (March 22, 2011). "Media Matters boot camp readies liberal policy wonks for the camera's close-up". The Washington Post. Retrieved June 11, 2011. 
  28. ^ a b c Luo, Michael (November 23, 2010). "Effort to Set Up Liberal Counterweight to G.O.P. Groups Begins". The New York Times. Retrieved May 28, 2011. 
  29. ^ Clark, Charles (September 4, 2010). "Media Matters Stakes Claim As High-Volume Watchdog". National Journal. Retrieved May 28, 2011. 
  30. ^ Eggen, Dan (November 3, 2009). "Liberal group eyes conservatives' connections". The Washington Post. Retrieved June 19, 2011. 
  31. ^ Terris, Ben (October 28, 2010). "Outside Conservative Ads Overwhelming the Midterm Campaigns". National Journal. 
  32. ^ Sheryl Gay Stolberg (December 19, 2010). "One Battle Won, Activists Shift Sights". The New York Times. 
  33. ^ The Miami Herald. "Orbitz agrees to review advertising policies following campaign by LGBT groups". Retrieved 2013-11-28. 
  34. ^ Bond, Paul (May 19, 2011). "'"Orbitz Backs Fox News Channel Amid Media Matters' 'Smear Campaign. The Hollywood Reporter. Retrieved May 28, 2011. 
  35. ^ M.S. (May 5, 2010). "Epistemic closure and political disinformation".  
  36. ^ "Web CEO in midst of political scandal | Technology News | – Houston Chronicle". Retrieved May 20, 2010. 
  37. ^ " – Molly Ivins: Developments in journalism's frontier – May 11, 2006". CNN. 
  38. ^ Krugman, Paul (April 30, 2010). "The Oil Spill Is Obama's Fault". The New York Times. 
  39. ^ Barnes, Brooks, et al. (April 13, 2007). "Behind the Fall of Imus, A Digital Brush Fire". The Wall Street Journal. Retrieved September 9, 2007. 
  40. ^ "Limbaugh falsely recasts "phony soldiers" smear". Media Matters. September 28, 2007. Retrieved August 12, 2010. 
  41. ^ """Limbaugh selectively edited "phony soldiers" clip, claimed it was "the entire transcript. Media Matters. September 28, 2007. Retrieved August 12, 2010. 
  42. ^ "Limbaugh Makes His Case". The National Review Online. October 3, 2007. Retrieved August 16, 2010. 
  43. ^ "Rush Limbaugh Comments Spark Outrage". The National Review Online. October 3, 2007. Retrieved August 16, 2010. 
  44. ^ """Colbert: "Hey, Media Matters, you want to end offensive speech? Then stop recording it for people who would be offended.. Retrieved January 9, 2008. 
  45. ^ Howard, Adam (September 10, 2007). "Colbert on Why Media Matters Makes Life Hard for Limbaugh".  
  46. ^ "Media Matters: O'Reilly surprised "there was no difference" between Harlem restaurant and other New York restaurants". Retrieved August 1, 2010. 
  47. ^ Bauder, David (September 26, 2007). "Bill O'Reilly Says He's Being Smeared". USA Today. Associated Press. Retrieved September 26, 2007. 
  48. ^ "CNN Goes Over to the Dark Side". Fox News. September 26, 2007. Retrieved October 4, 2007. 
  49. ^ "Media Matters and the Corrupt Press on the Run". Fox News. September 27, 2007. Retrieved October 4, 2007. 
  50. ^ """Media Matters' Waldman: "[I]f Bill O'Reilly got caught robbing a bank he would say he was taken out of context. Retrieved September 26, 2007. 
  51. ^ a b Plambeck, Joseph (August 19, 2010). Dr. Laura' Retreats After Use of Epithet"'". The New York Times. 
  52. ^ Full Audio: Dr. Laura Schlessinger's N-word rant
  53. ^ UNITY Journalists of Color represents the following Member Associations: National Association of Black Journalists (NABJ), National Association of Hispanic Journalists (NAHJ), Asian-American Journalist Association (AAJA), Native American Journalist Association (NAJA).
  54. ^ "Dr. Laura to end her radio show". CNN. August 20, 2010. 
  55. ^ "Laura Ingraham". Satellite Radio Playground. 2010-11-29. Retrieved 2013-11-28. 
  56. ^ CNN's John Roberts* corrects Dr. Laura on inaccurate attack against Speaker Pelosi | Media Matters for America
  57. ^ "Dr. Laura Fingers Media Matters". Retrieved 2013-11-28. 
  58. ^ "". CNN. Retrieved 2013-11-28. 
  59. ^ Palin ratchets up absurd and offensive defense of Dr. Laura, claims they've been "shackled" by critics | Media Matters for America
  60. ^  
  61. ^ a b "Fox News takes on Media Matters". Retrieved 2013-11-28. 
  62. ^
  63. ^ Elizabeth MacDonald (2011-08-04). "Former White House Counsel to IRS: Pull Media Matters' Tax-Exempt Status". Retrieved 2013-11-28. 
  64. ^ a b Everett, Burgess (2011-08-05). "Former W.H. lawyer to IRS: Rescind Media Matters's non-profit status". Retrieved 2013-11-28. 
  65. ^ a b Wemple, Erik (2011-08-05). "Gray petitions against Media Matters". Retrieved 2013-11-28. 
  66. ^ "Ed Klein, Drowning in Ink and Gasping for Air". 2005-07-11. Retrieved 2013-11-28. 
  67. ^ a b Hagey, Keach (2011-07-07). "Fox News takes on Media Matters". Retrieved 2013-11-28. 
  68. ^ Elizabeth MacDonald (2011-08-04). "Former White House Counsel to IRS: Pull Media Matters’ Tax-Exempt Status". Retrieved 2013-11-28. 

External links

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