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Sydsvenska Dagbladet Snällposten
Sydsvenskan's headquarters in Malmö.
Type Daily newspaper
Format Compact
Owner(s) Bonnier Group
Editor-in-chief Lars Dahmén
Founded 1870 (1870)
Language Swedish
Headquarters Malmö, Sweden
Circulation 99,800 (2013)
ISSN 1652-814X

Sydsvenska Dagbladet Snällposten, generally known simply as Sydsvenskan (Swedish pronunciation: , The South Swedish), is a daily newspaper published in Scania in Sweden.


  • History and profile 1
  • Circulation 2
  • Acquisition of Helsingborgs Dagblad 3
  • See also 4
  • References 5
  • External links 6

History and profile

Sydsvenskan was founded in 1870.[1] In 1871 the paper merged with Snällposten which was started in 1848.[1] Sydsvenskan is headquartered in Malmö[2] and mostly distributed in southern Scania. Its coverage is characterized by local news from southwest Scania in addition to a full coverage of national, EU, and international news. The paper is owned by the Bonnier Group[3] which bought it in 1994.[2]

Until 1966, Sydsvenskan had close ties to the Rightist Party (now Moderate Party).[4][5] In the Swedish debate about the country's role in the EU and in relation to the Eurozone, the paper has emphasized the importance of a closer political, economical, and cultural affiliation to Europe.[4] Its stated editorial position is "independent liberal".[3]

The newspaper changed its format from broadsheet to compact format on 5 October 2004.[6][7]

Sydsvenskan introduced a soft paywall in February 2013. Those who did not have a paper subscription could view a maximum of 20 free articles per month.[8] A year after, this was changed to 5 articles per week.[9] Subscription models were available from 28 Swedish kronor, with the cheapest one giving full access to the website.[8] In August 2014, this was raised to 59 Swedish kronor (around US$7.10), as the former price was an introductory price.[10] A year after the introduction of the paywall, 60,000 subscribers had created accounts on the website and 4,000 had purchased a digital subscription.[9]


The former main headquarters in Malmö.

In 1998 the circulation of Sydsvenskan was 125,000 copies on weekdays and 146,000 copies on Sundays.[2] The paper had a circulation of 129,300 copies on weekdays in 2005.[3] It was 94,800 copies in 2012.[11] The circulation of the paper was 99,800 copies in 2013.[12]

Acquisition of Helsingborgs Dagblad

In the end of April 2014, Sydsvenskan acknowledged their intention to buy Swedish Competition Authority approved it around two weeks after.[13] A strong reason was reported to be that both newspapers had seen their ad revenue decrease heavily.[14]

See also


  1. ^ a b Karl Erik Gustafsson; Per Rydén (2010). A History of the Press in Sweden (PDF). Gothenburg: Nordicom.  
  2. ^ a b c Stig Hadenius; Lennart Weibull (1999). "The Swedish Newspaper System in the Late 1990s. Tradition and Transition" (PDF). Nordicom Review 1 (1). Retrieved 31 December 2014. 
  3. ^ a b c "Swedish mass media" (PDF). Swedish Institute. 2006. Retrieved 18 November 2014. 
  4. ^ a b Torbjörn Vallinder. "Sydsvenska Dagbladet Snällposten".  
  5. ^ Eurotopics Media Index
  6. ^ "The press in Sweden". BBC News. 2004. Retrieved 18 November 2014. 
  7. ^ "11 Swedish dailies become tabloids". Media Culpa. 11 September 2004. Retrieved 8 April 2015. 
  8. ^ a b "Så lanseras Sydsvenskans betalvägg". Dagens Media (in Svenska). 4 February 2013. Retrieved 2 March 2014. 
  9. ^ a b "Sydsvenskan skruvar åt sin betallösning". Journalisten (in Svenska). 3 February 2014. Retrieved 2 March 2014. 
  10. ^ "Därför chockhöjer Sydsvenskan priset". Resumé (in Swedish). 18 August 2014. 
  11. ^ Frank Eriksson Barman (2014). "In search of a profitability framework for the local daily newspaper industry. A case study at Göteborgs-Posten" (Report). Gothenburg: Chalmers University of Technology. Retrieved 6 March 2015. 
  12. ^ "Top 20 daily paid-for newspapers in the Nordic countries 2013". Nordicom. Retrieved 3 March 2015. 
  13. ^ "Konkurrensverket godkänner tidningsaffär".  
  14. ^ "Sydsvenskan köper HD". Medievärlden (in Swedish). 23 April 2014. 

External links

  • Sydsvenskan
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