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Victory Tour (The Jacksons tour)

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Victory Tour (The Jacksons tour)

Victory Tour
Tour by The Jacksons
Location North America
Associated album Victory
Start date July 6, 1984
End date December 9, 1984
Number of shows 47 in United States
8 in Canada
55 played
Box office US $75 million ($170.25 in 2016 dollars)[1]
The Jacksons tour chronology
Triumph Tour
Victory Tour
Unity Tour
Michael Jackson tour chronology
Triumph Tour
Victory Tour

The Victory Tour was a concert tour of the United States and Canada by Michael Jackson and The Jacksons between July and December 1984. It was the first and only tour with all six Jackson brothers (even though Jackie was injured for most of the tour). The group performed 55 concerts to an audience of approximately 2 million. Most came to see Michael Jackson, whose album Thriller was dominating the popular music world at the time. Songs from it and his earlier solo album Off the Wall made up most of the set list. The tour reportedly grossed approximately $75 million and set a new record for the highest grossing tour. It showcased Michael's single decorated glove, black sequined jacket and moonwalk.

Despite its focus on Michael, it was named after the newly released Jacksons' album Victory although none of the album's songs were performed. Marlon confirmed it was because Michael refused to rehearse or perform them. In fact, he had only reluctantly joined his brothers, who needed the income while he did not, and tensions between him and them increased to the point that he announced at the last show that it was the last time they would perform together, ending plans for a European leg.

The Jacksons did make money from the tour, along with promoter Don King. Michael donated his share to several charities as he had promised before it. But the rancour between him and his brothers had a deep and lasting effect on the Jacksons as a family, alienating him from them for most of his life; it effectively ended the Jacksons as a performing group. The tour was also a financial disaster for promoter Chuck Sullivan, who along with his father Billy was eventually forced to sell the New England Patriots football team they owned, along with Foxboro Stadium, the team's home field, as a result of the losses he incurred.


  • Background 1
  • Planning and organization 2
  • Ticket controversy and other business issues 3
    • Financial difficulties 3.1
    • Tensions among The Jacksons 3.2
    • Other issues 3.3
  • Aftermath 4
  • People 5
  • Set list 6
  • Tour dates 7
  • Personnel 8
    • Performers 8.1
    • Credits 8.2
  • References 9


In November 1983, The Jacksons announced plans for a major tour in 1984 at a press conference, with boxing promoter Don King offering $3 million in upfront advances. That spring, the Victory album was recorded, to be released shortly before the tour itself. On the eve of the tour in July, Michael announced, in response to complaints about the lottery system for allocating tickets, that his entire earnings for the tour would go to charities—The United Negro College Fund, the Michael Jackson Scholarship Fund, Camp Good Times for terminally ill children and the T.J. Martell Foundation for Leukemia and Cancer Research.[2]

At the time the tour was announced, the Jacksons had not lined up a promoter for the shows. In the spring of 1984, Chuck Sullivan, son of Billy Sullivan owner of the New England Patriots of the National Football League (NFL), went to Los Angeles to see if he could get the Jacksons to choose the team's home, Sullivan Stadium, which the family also owned, for the group's Boston-area shows. After using his financial and legal expertise to help his father regain control of the team he had founded and built in the wake of a 1974 boardroom coup, the younger Sullivan, who had promoted concerts as an undergraduate at Boston College and during his Army service in Thailand, had begun staging concerts at the stadium to generate extra income for the team.[3]

Planning and organization

At a meeting, Frank DiLeo, a vice president at Epic Records, the Jacksons' label, told Sullivan that the group's talks with its original promoter had broken down and they were seeking a replacement. Sensing an opportunity, Sullivan returned to Boston and began putting together the financing to allow Stadium Management Corp. (SMC), the Patriots' subsidiary that operated the stadium, to promote the entire Victory tour. Initially he partnered with Eddie DeBartolo, then owner of another NFL team, the San Francisco 49ers, in putting together a bid offering the Jacksons two-thirds of the tour's gross revenue against a guaranteed $40 million ($90.8 million in modern dollars[1]).[3]

DeBartolo withdrew when he began to see the deal as too risky, but Sullivan persevered by himself, and in late April DiLeo told him at another meeting in Los Angeles that SMC, which had never handled a tour, would be the promoter of the year's most eagerly anticipated concert tour, expected to gross $70–80 million. The deal was very generous to the Jacksons. Sullivan had agreed that they would receive 83.4% of gross potential ticket revenues, which meant in practical terms that the group would be paid as if the show had sold out regardless of whether it actually did. That percentage was at least 25 points above what was at that time the industry standard for artists on tour.[3]

An aerial view of a large sports stadium with a four-lane road next to it on the left and the beginnings of a similar structure at lower right
Sullivan Stadium, used as collateral to finance the tour, as seen shortly before its demolition in the early 2000s.

Sullivan also guaranteed the Jacksons a $36.6 million ($83.1 million in modern dollars[1]) advance. He put the stadium up as collateral for a $12.5 million loan to pay the first installment shortly before the tour started. The balance was due two weeks later.[3]

The month after winning the tour bid, Sullivan approached stadium managers at the NFL's meetings, many of whom were there to bid for future Super Bowls. He sought changes to their usual arrangements with touring performers in order to make the Victory Tour more profitable. Kansas City's Arrowhead Stadium, home of the Chiefs, agreed to accept only a $100,000 fee for the three opening concerts instead of its usual percentage of ticket sales and concessions. The Gator Bowl in Jacksonville, Florida, provided nearly half a million dollars' worth of free goods and services. Ultimately, 26 of the 55 dates were played in 17 stadiums that were home to NFL teams.[3]

But some others balked at Sullivan's demands. To use

  1. ^ a b c d e Consumer Price Index (estimate) 1800–2014. Federal Reserve Bank of Minneapolis. Retrieved February 27, 2014.
  2. ^ Crampton, Luke (2009). Michael Jackson (Music Icons (Taschen)).  
  3. ^ a b c d e f g h i j  
  4. ^ a b c d e Farinella, Mark (June 27, 2009). "'"Jackson's part in Pats' history was real 'thriller.  
  5. ^
  6. ^
  7. ^
  8. ^ a b c d e f g h i j k l  
  9. ^ Miller, Jim (July 16, 1984). Review of the Opening Night of The Victory Tour July 16, 1984"Newsweek".  
  10. ^ Camp Ronald McDonald for Good Times
  11. ^ Cole, Suzanne P.; Engle, Tim; Winkler, Eric (April 23, 2012). "50 things every Kansas Citian should know".  
  12. ^ a b Jet Magazine; July 9, 1984
  13. ^ Margaret Maldonado Jackson, "Jackson Family Values" ISBN 0-7871-0522-8
  14. ^
  15. ^ a b c,3914465&dq=the+jacksons+victory+tour+philadelphia+rained+out&hl=en
  16. ^,1771186&dq=the+jacksons+victory+tour+philadelphia+rained+out&hl=en
  17. ^ a b,3501996&dq=the+jacksons+victory+tour+pittsburgh+cancel&hl=en
  18. ^ a b,1758295&dq=the+jacksons+victory+tour+cancel&hl=en
  19. ^ a b c,3745940&dq=the+jacksons+victory+tour+phoenix&hl=en


  • Tour Coordinator and Co-Producer with the Jacksons: Larry Larson
  • Assistant Coordinator: Marla Winston
  • Production Manager: Peyton Wilson
  • Assistant Production Managers: Gary Bouchard & Debbie Lyons
  • Stage Manager: Mike Hirsh
  • Assistant Stage Manager: Pee Wee Jackson
  • Production Consultant: Ken Graham
  • Site Coordinators: John "Bugzee" Hougdahl, Jose Ward
  • Stage Construction and Engineering: Plainview, Inc. – John McGraw
  • Robotic Lighting: Design – Michael Jackson
  • Eidophor Video Projection: M.B. Productions, Inc.
  • Design Execution & Manufacturing: Applied Entertainment Systems
  • Lighting Company: TASCO
  • Site Coordinators : Bugzee Hougdahl & Jose Ward
  • Sound Company: Clair Brothers Audio
  • House Mixers: ML Procise & Mike Stahl
  • Monitor engineer: Rick Coberly
  • Laser Effects: Showlasers, Inc., Dallas, Texas
  • Laser Operator: Michael Moorhead
  • Musicians Costumes Design: Enid Jackson
  • Magical Illusions: Franz Harary
  • Video Director: Sandy Fullerton
  • Jackson Crew Sportswear: Nike
  • Community Affairs: Harold Preston
  • Consultant to Community Affairs: Cynthia Wilson


Lead Performers



Date City Country Venue
July 6, 1984 Kansas City United States Arrowhead Stadium
July 7, 1984
July 8, 1984
July 13, 1984 Irving Texas Stadium
July 14, 1984
July 15, 1984
July 21, 1984 Jacksonville Gator Bowl Stadium
July 22, 1984
July 23, 1984
July 29, 1984 East Rutherford Giants Stadium
July 30, 1984
July 31, 1984
August 4, 1984 New York City Madison Square Garden
August 5, 1984
August 10, 1984 Knoxville Neyland Stadium[14]
August 11, 1984
August 12, 1984
August 17, 1984 Pontiac Pontiac Silverdome
August 18, 1984
August 19, 1984
August 25, 1984 Buffalo Rich Stadium
August 26, 1984
September 1, 1984 Philadelphia Veterans Stadium
September 2, 1984
September 7, 1984 Denver Mile High Stadium
September 8, 1984
September 17, 1984 Montreal Canada Montreal Olympic Stadium
September 18, 1984
September 21, 1984 Washington, D.C. United States RFK Stadium
September 22, 1984
September 28, 1984 Cincinnati Riverfront Stadium
September 30, 1984
October 5, 1984 Toronto Canada CNE Stadium
October 6, 1984
October 7, 1984
October 12, 1984 Chicago United States Soldier Field
October 13, 1984
October 14, 1984
October 19, 1984 Cleveland Cleveland Municipal Stadium
October 20, 1984
October 26, 1984 Atlanta Fulton County Stadium
October 27, 1984
November 2, 1984 Miami Miami Orange Bowl
November 3, 1984
November 9, 1984 Houston Astrodome
November 10, 1984
November 16, 1984 Vancouver Canada BC Place Stadium
November 17, 1984
November 18, 1984
November 30, 1984 Los Angeles United States Dodger Stadium
December 1, 1984
December 2, 1984
December 7, 1984
December 8, 1984
December 9, 1984

Tour dates

Jermaine sometimes performed the song "Dynamite" during his solo medley in place of the usual "You Like Me, Don't You?".

"Beat it" replaces "Don't Stop 'Til You Get Enough".

"I'll Be There" replaces "ABC" in the Jackson 5 Medley.

"Jermaine Jackson Medley" replaces "Movie Rap".

"Human Nature" replaces "Ben".

"Wanna Be Startin' Somethin'" replaces "Can You Feel It".

The set list included songs from the Jacksons albums Destiny and Triumph. Despite the name of the tour, the Victory album was not represented. There were also songs on the list from Jermaine's and Michael's solo careers. Songs from Michael's albums Off the Wall and Thriller were both represented. The set list did not include "Thriller" itself because Michael did not like the way the song sounded live.

Set list

Shortly after the tour ended, Michael returned to his solo career and Marlon left the group to start his own solo career without The Jacksons.

Eddie Van Halen made at least two special guest appearances doing the "Beat It" guitar solo.

Michael sang all the lead vocals, except for a medley of Jermaine's solo hits.

Aside from a few months in mid-1975, the Victory Tour era marked the only time that all six Jackson brothers worked together at the same time as a band. Jackie Jackson missed most of the tour because of a leg injury. That injury was described at the time as a knee injury incurred during strenuous rehearsals.[12] Margaret Maldonado (the mother of two of Jermaine Jackson's children) has alleged that Jackie in fact broke his leg in an automobile accident: his first wife Enid ran him over in a parking lot after catching him with another woman. In any case, Jackie made a speedy recovery and was able to rejoin his brothers on stage for the last portion of the tour.[12][13]


The Sullivans finally gave up and sold the Patriots to Victor Kiam in 1988. However, Kiam was unable to keep himself or the team financially stable either, and eventually they were sold again in 1992 to James Orthwein, who nearly moved the team to St. Louis before selling it in 1994 to Robert Kraft, their current owner, under whose management have appeared in several Super Bowls, winning four. Kraft had entered the picture some years earlier, when he bought Sullivan Stadium out of bankruptcy. He has a Victory Tour poster in his office as a reminder of how he was able to realize his lifelong dream of owning the Patriots.[4]

An early deal for the team collapsed, and the Patriots limped on. Even after making the Super Bowl, the team's revenue was not nearly enough for the Sullivans to service the debt from the Victory Tour. At one point they were so close to bankruptcy that the NFL had to advance them $4 million to make their payroll. Sullivan's woes increased when his wife filed for divorce, and he had to set up a luxury box at the stadium as his personal living quarters. He allegedly wrote several letters to Michael, begging the star for money to bail the team out, but Michael never replied.[4]

Estimates of SMC's losses have ranged from $13 million to $22 million ($29.5 million to $49.9 million in modern dollars[1]) Sullivan and his father quietly put the word out around the NFL that the Patriots and their stadium were for sale. Their $100 million asking price for the combined package made more sense when the Patriots qualified for Super Bowl XX after the next season, the first time they had ever done so.[3]

Financially, the Jacksons themselves ended up making very good money based on excellent ticket sales and the financial deal they struck with Sullivan. The Jacksons netted approximately $36 million, which worked out to about $7 million for each brother, most of which they spent on expensive lifestyles. Michael, who alone did not need the money, donated his share to charity as he had promised. He had also received an $18 million advance from Sullivan for a Michael Jackson designer jeans brand, few of which were ever produced and sold before Sullivan had to stop production.[8]

Michael was so upset when he learned of King's remarks that he called his lawyer John Branca and said "Sue his ass. That guy has been pushing my last nerve since day one." Branca calmed him down and persuaded him to drop the idea.[8]

There's no way Michael should be as big as he is and treat his family the way he does. He feels his father done him wrong? His father may have done some wrong, but he also had to do a whole lot right ... What Michael's got to realize is that he's a nigger ... He's one of the megastars of the world, but he's still going to be a nigger megastar. He must accept that. Not only must he understand that, he's got to accept it and demonstrate that he wants to be a nigger. Why? To show that a nigger can do it.

Michael's announcement generated some great backlash from his brothers. Don King's reaction was blunt:


The Jacksons and Don King had made money even though Sullivan had not, and near the end of the tour they began making plans for a European leg. When word reached Michael, he let them know through his representatives that he would not be taking part. At the rain-soaked tour finale in Los Angeles's Dodger Stadium, after 6 sold out shows, Michael announced at the end of the show, to his brothers' shocked expressions, that this would be the last time they all performed together. The plans to go to Europe were ended.[8]

Things did not improve as the tour reached its final leg on the West Coast. In late November, the shows at Sun Devil Stadium in Tempe, Arizona, just outside Phoenix, were canceled. Officially the reason was that Jermaine was too sick with the flu to perform, but there was some speculation that slow ticket sales played a role as well. Sullivan was so short of cash he stopped payment on a $1.9 million check to the group after the Vancouver dates. Immediately afterwards, he suffered a minor heart attack, and left the hospital early to renegotiate with the Jacksons again, claiming losses of $5–6 million. By this time the parties were no longer meeting in person. The Jacksons agreed to waive the stopped payment in return for a greater share of revenue from the six final shows in Los Angeles's Dodger Stadium. Sullivan's estimated profit was down to half a million dollars.[3]

By the later shows on the tour its novelty had worn off and the strains were having an effect. The Victory album had not sold well, and shows were increasingly failing to sell out. Dates planned for Pittsburgh were canceled; extra shows in Chicago made up the difference. By early October, the time of the shows in Toronto's Exhibition Stadium, a total of 50,000 tickets had gone unsold. Sullivan renegotiated again, getting the Jacksons to agree to revenues based on actual sales.[3]

Health issues also affected the tour. Jackie Jackson missed the first half with a leg injury, supposedly sustained during rehearsals. At one point Michael became so exhausted and dehydrated from the stress of quarreling with his brothers that he was placed under medical care.[8]

Other issues

The brothers all stayed on different floors of their hotels, and refused to talk to each other on the way to shows. Meetings broke down among factions, with two lawyers frequently representing Michael's interests, another Jermaine's, and one more for the other three. "It was the worst experience Michael had ever had with his brothers," said a longtime family friend. "Some were jealous, there was denial, the whole gamut of human emotions."[8]

The other Jacksons also had grievances with Michael. He turned down a multimillion-dollar offer from a movie producer to film one of the shows that his brothers had accepted, only to have a crew he had hired show up to shoot its own film several nights later (they have subsequently blocked its release). Despite a pretour agreement that only the Jacksons themselves could ride in the van chartered to take them to shows, Michael began taking child star Emmanuel Lewis along with them. Later, after a similar agreement over a helicopter that took the brothers to a show at Giants Stadium in East Rutherford, New Jersey, Michael showed up with Julian Lennon, and his brothers glared at him for the entire flight. Before the tour was halfway completed the brothers were taking separate vehicles to concerts.[8]

Tensions between Michael and his brothers increased during the tour. He stayed at his own hotels and flew between stops on a private jet while the rest of the family flew commercial. At one point he demanded that a publicist be fired. When he found out right before a show that she had not been, he refused to go on until she was. Michael had also been disappointed when his idol James Brown declined his invitation to join the group on stage in New York due to Brown's continued outrage about the ticket lottery.[8]

Tensions among The Jacksons

Before the tour began Sullivan had spent nearly a million dollars on legal fees and insurance. Among the 250 workers on the tour payroll was an "ambiance director" who provided "homey touches" to the traveling parlor the group relaxed in before and after shows. Overhead costs were soon averaging around a million dollars a week, far over expectations, and Sullivan was unable to pay the $24 million balance on the advance. He renegotiated the deal down to 75% of gross potential seat revenues soon after the tour began.[3]

Sullivan had estimated in June that he would make up to $13 million, but by August he had reduced that estimate by more than three-quarters, to $3 million. Transporting the 365-ton (331 t) stage Michael had designed, which took up one-third of a football field (approximately 19,200 square feet (1,780 m2)), required over 30 tractor trailers. It was so large it required using some of the seating area, in some venues taking as much as a quarter of the potential available seats off the market.[4]

The tour sold what was then a record number of tickets despite the high price.[11] The opening shows were widely covered in the national media and sold out. "Anybody who sees this show will be a better person for years to come," King told the media before the first date in Kansas City. "Michael Jackson has transcended all earthly bounds. Every race, color and creed is waiting for this tour."[8]

A bowl-shaped concrete structure. In the middle is an oval sign with
Arrowhead Stadium, where the tour opened, as it appeared at the time

Financial difficulties

After, the procedures were modified, but all sales continued to be made by mail (except for the six final shows at Dodger Stadium, where tickets were also sold through Ticketmaster.) Tickets were typically made available only a week to ten days in advance, and many tickets ended up in the hands of ticket brokers.

"We're beginning our tour tomorrow and I wanted to talk to you about something of great concern to me. We've worked a long time to make this show the best it can be. But we know a lot of kids are having trouble getting tickets. The other day I got a letter from a girl in Texas named Ladonna Jones. She'd been saving her money from odd jobs to buy a ticket, but with the current tour system, she'd have to buy four tickets and she couldn't afford that. So, I've asked our promoter to work out a new way of distributing tickets, a way that no longer requires a $120.00 money order. There has also been a lot of talk about the promoter holding money for tickets that didn't sell. I've asked our promoter to end the mail order ticket system as soon as possible so that no one will pay money unless they get a ticket. Finally, and most importantly, there's something else I am going to announce today. I want you to know that when I first agreed to tour, I decided to donate all the money I make from our performances to charity."

Jones later received VIP treatment at the Dallas concert. The following is Michael's speech at a press conference on July 5, 1984, the day before the tour began:

On July 5, 1984, after receiving a letter from eleven-year-old fan Ladonna Jones, who accused the Jacksons and their promoters of being 'selfish and just out for money,' Michael held a press conference to announce changes in the tour's organization and also to announce that his share of the proceeds from the tour would be donated to charity. Following a controversy with the way tickets were purchased, lead-singer Michael Jackson donated his proceeds (approx. $5 million) from the tour to three charities, including the T.J. Martell Foundation for Leukemia and Cancer Research, The United Negro College Fund, and Camp Ronald McDonald for Good Times.[10]

Joe, Jackie, Tito, Jermaine, Marlon and Randy were all in favor of the scheme, but Michael was not and he warned them that it would be a public relations disaster. The $30 ticket price, already higher than most touring acts charged at the time, was compounded by the requirement to buy four. This put tickets out of reach of the many of his fans who were poor African Americans. That community was joined by many commentators in the media in vociferously criticizing the Jacksons over the scheme.[8] Nevertheless, when newspapers published the form for tickets to the first show in Kansas City's Arrowhead Stadium in late June, fans lined up at stores before they opened to buy them. A local radio disk jockey said some newspapers were even stolen from lawns.[9]

King, Sullivan and the Jacksons' father Joe Jackson (who was no longer managing any of his sons by now), came up with a way to generate additional revenue from ticket sales. Those wishing to attend would have to send a postal money order for $120 ($270 in modern dollars[1]) along with a special form to a lottery to buy blocks of four tickets at $30 apiece, ostensibly to curtail scalpers. Upon receipt the money was to be deposited into a standard money market account earning 7% annual interest; it would take six to eight weeks for the lottery to be held and money to be refunded to the unsuccessful purchasers. Since only one in ten purchasers would win the lottery and receive tickets, there would be more money in the bank for that time period than there were tickets to sell, and they expected to earn $10–12 million in interest.[8]

Ticket controversy and other business issues

To help defray the tour's costs, the Jacksons sought a corporate sponsor. They had all but concluded a lucrative deal with Quaker Oats when King came to them with a deal he had already signed with Pepsi. Although it would pay them less money, they had to take it and break off talks with Quaker. Part of the deal was that Michael, who did not drink Pepsi, would have to do two commercials. He made sure that his face appeared minimally in them to avoid overexposing his image. During filming of one of the two commercials, Michael suffered second and third degree burns on his scalp when a firework effect malfunctioned, catching his hair on fire. Many people, including friends and associates of his, believe this incident is what sparked his problems with prescription drug abuse.[5][6][7][8]

Sullivan was particularly humiliated when the board of selectmen in Foxboro, where his family's team and stadium were located, uncharacteristically denied a permit for the concert, citing "the unknown element." What that meant has never been clear. It has been suggested that they were racially motivated. There had been continuing security concerns about the stadium during Patriots' games and previous concerts, but the board had never denied permits on that basis before.[4]


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