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Title: 1Malaysia  
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Subject: 2010 in Malaysia, List of Malaysian patriotic songs, 2009 in Malaysia, 1Malaysia, Malaysia–United States Free Trade Agreement
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1Malaysia official logo

1Malaysia (pronounced One Malaysia in English and Satu Malaysia in Malay) is an on-going programme designed by Malaysian Prime Minister Najib Tun Razak on 16 September 2010, calling for the cabinet, government agencies, and civil servants to more strongly emphasise ethnic harmony, national unity, and efficient governance.

Logo and slogan

An official logo and slogan has been introduced along with the launch of 1Malaysia concept. The logo is the symbol of '1' which incorporates the national Jalur Gemilang flag and the word Malaysia. The government has spent RM38 million to promote Prime Minister Najib Abdul Razak’s 1Malaysia concept in 2010, said Deputy Minister in the Prime Minister’s Department T Murugiah.[1]


Year Theme
2009 Rakyat Didahulukan, Pencapaian Diutamakan (People First, Performance Now)
2010 Menjana Transformasi (Generating Transformation)
2011 Transformasi Berjaya, Rakyat Sejahtera (Transformation Successful, People Prosperous)
2012 Janji Ditepati (Promises Fulfilled)
2013 Didahulukan Rakyat (People First Product)


1Malaysia stresses national unity and ethnic tolerance. The 2010 values of 1Malaysia as articulated by Najib Razak are perseverance, a culture of excellence, acceptance, loyalty, education, humility, integrity, and meritocracy.[2]

Public policy

Improving government efficiency is an important aspect of 1Malaysia. The use of Key Performance Indicators (KPIs), metrics and targets more typically used in private business, and National Key Result Areas (NKRAs) is thus naturally an important part of the 1Malaysia effort. Najib says, "The government is committed to carrying out a transformation programme as its main agenda based on approaches and philosophy of 1Malaysia – people first, performance now."[3]

Immediately after assuming the office of Prime Minister of Malaysia Dato Seri Najib Tun Razak introduced a series of KPIs to measure and improve the efficiency and quality of government services as well as realising the 1Malaysia concept. Najib said that KPIs were implemented to ensure “the people’s satisfaction...whether they are satisfied with our service, whether we have solved their problems.”[4]

Najib's announcement of the KPI effort was generally well received. Deputy Prime Minister Tan Sri Muhyiddin Yassin said the KPI formula was a yardstick against which the people could measure the performance of Najib and the government. He said the KPIs would provide motivation for every minister to perform well.[5]

The KPIs provide a mechanism for the evaluation of ministries and other government agencies including performance reviews carried out every six months. Each ministry has been required to establish specific KPIs including that focus on policy outcomes over the traditional emphasis on inputs typically found in government performance assessments and planning. KPIs include detailed job descriptions and goals for ministers, deputy ministers, and some other senior government officials.[4]

Najib has identified six major policy areas in which KPIs will play an especially important role in improving the effectiveness of the Malaysian government. These are known as National Key Result Areas (NKRAs). The NKRAs include crime prevention, reducing government corruption, increased access to quality education, improvements in the standard of living for low income groups, upgrades to rural infrastructure, and improvements in public transportation.[6]

Najib also introduced a new cabinet position to support the Unity and Performance Minister in implementing the KPI system. Idris Jala, the former CEO of Malaysia Airlines, was appointed Minister Without a Portfolio and CEO of Performance Management and Delivery Unit (Pemandu), to work with Dr. Koh Tsu Koon in training over 500 government officers to implement the KPI system. As CEO of Pemandu Idris will support the work of Koh, who is the minister in charge of National Unity and Performance Management.[7]

National campaign

The 1Malaysia concept is being promoted through a wide range of activities.

Prime Minister Najib has instructed the National Civics Bureau or Biro Tata Negara (BTN) to use its courses and seminars to educate present and future civil servants, politicians, and community leaders about 1Malaysia and promote national unity. Deputy Prime Minister Ahmad stated, “We will ensure that the BTN courses also inculcate the 1Malaysia concept and its eight values, namely high performance culture, accuracy, knowledge, innovation, integrity, strong will, loyalty and wisdom.”[8]

Radio Television Malaysia (RTM) and private television channels have incorporated ideas from 1Malaysia into numerous TV programs. The use of multi-lingual hosts and actors from different ethnicities is one of the methods uses to promote national unity.[9]

1Malaysia clinics

Prime Minister Najib's Budget 2010 includes funding for 50 medical clinics to provide basic medical services for illnesses and injuries such as fever, cough, colds, wounds and cuts, diabetes, and hypertension. Malaysia citizens are charged RM1 for treatment and medication. Non-citizens are charged RM15.[10]

1Malaysia email

It was announced that the RM50 million contract was awarded to a company called Tricubes Bhd to run the 1Malaysia e-mail project as part of the government's social networking project in which free email accounts would be given to the public to communicate with the government. There has been criticised by the public and the opposition [14][15]

1Malaysia Development Berhad

A government-owned firm 1Malaysia Development Berhad was formed through the renaming sovereign wealth fund called Terengganu Investment Authority (TIA). Through Najib's efforts the company has focus on strategic development projects in the areas of energy, real estate, tourism and agribusiness. However the company has been saddled with controversies such as the purchase of overpriced land from Tadmax Resources, a company linked to the Port Klang Free Zone scandal.[16][17]

Kedai Rakyat 1Malaysia (1Malaysia People's Grocery Stores)

In 2011, the 1Malaysia franchise was branched off into a grocery store franchise going by the name Kedai Rakyat 1Malaysia (KR1M), with the first store being located at the Kelana Jaya Line Light Rail Transit(LRT)station in Kuala Lumpur. The franchise was aimed at allowing the low income group to obtain cheaper groceries and lightening their burden besides bringing Malaysians closer to the significance of 1 Malaysia.[18] Complaints have been made regarding the claims that the groceries sold in at KR1M were more expensive compared to those sold in hypermarkets around Malaysia.[19][20] There have been allegations of poor product quality in its product line, namely children's milk powder, fresh milk, condensed milk, sweetened condensed creamer, oyster sauce, fruit jam, canned chicken curry, mango cordial, ghee compounds, peanuts, creamy peanut butter, Crunchy peanut butter, crispy peanut butter and fish tinned sardines in tomato sauce.[21][22][23] KR1M has instructed its suppliers to send their products for periodical laboratory testing.[24]


1Malaysia Foundation

The 1Malaysia Foundation (Y1M) Foundation was established in 2009 to promote and develop the idea of 1Malaysia. Y1M works to co-ordinate and supplement government and private-sector activities related to 1Malaysia. Chairman of the Y1M Board of Trustees, Dr Chandra Muzaffar said, "Y1M is planning to expand and strengthen the commitment from all Malaysians towards national unity through various activities to increase public awareness and community development."[25]

1Malaysia Youth Fund

The 1Malaysia Youth Fund was launched to provide financial support for young people to undertake creative projects that nurture national unity. RM20 million was allocated for the fund under Malaysia's budget passed in 2010. The fund was proposed by the Barisan Nasional Youth Lab.[26]

Prime Minister Najib said that 1Malaysia Youth Fund reflected the government's commitment to empowering young people. "The scope and the projects should address three criteria – focus on nurturing unity in Malaysia, have a multiplier effect on the general community, and be led by young people. The objective is to encourage youths to use their imagination to the fullest. We want them to be creative and innovative. Maybe their ability may exceed our expectations and maybe they can do something which has not been thought of by us,” said Najib.[26]

Response to 1Malaysia


A year after the concept's introduction, Mahathir Mohammad reportedly said he "still doesn't understand (masih tidak faham)" the concept.[27] Almost two years later, the public similarly, based on an opinion poll in July 2010, were wary of the concept. In particular, the non-Malays surveyed, according to The Malaysian Insider, "were almost split on the Najib administration's national unity agenda with 46 per cent of the respondents believing that the 1Malaysia concept is only a political agenda to win the non-Malay votes," and "only 39 per cent of the non-Malays believed that the concept introduced by Najib after he took over the government was a sincere effort to unite all races in Malaysia".[28]

Bumiputera rights

Prime Minister Najib's efforts to liberalise government policies and create a more open policy towards all races with 1Malaysia led Malay rights group Perkasa to seek further clarification on the policy, as they feared that his 1Malaysia would undermine Malay or Bumiputera rights in favour of minorities in Malaysia.[29]

Anwar Ibrahim's suspension from parliament

On 22 April 2010 Anwar Ibrahim, the leader of Malaysia's opposition, was censured by Malaysia's parliament for remarks he made during a press conference in parliament on 30 March 2010. Previously Anwar claimed to have documents linking 1Malaysia, One Israel, and the public relations firm APCO but initially refused to allow access to the documents when challenged[30] It is against Malaysia's foreign policy to have any dealings with Israel and the appointment of APCO has deeply angered the sensitivities of the Muslims in the country, who wanted Najib to terminate the contract with the company. The Malaysian government and APCO have both strongly denied Anwar's allegations. The censure motion passed by the House of Representatives referred Anwar's case to the Rights and Privileges Committee which will recommend a punishment for approval by the full chamber. Such punishment could include being banned from parliament.[31][32][33] Anwar has retaliated by producing the two documents to back up his statements and refute the government's denials.[32][33] It was announced that Anwar was to be suspended from parliament by the Parliamentary Rights and Privileges Committee based solely by a contents of a letter by APCO without him being able to put up a defence for himself.[34][35][36] On 16 December 2010 Anwar and three opposition MPs, Karpal Singh, Azmin Ali and Sivarasa Rasiah were suspended from parliament without any debate being put forward. Anwar has blamed APCO Worldwide for his and his fellow opposition parliamentarian's suspensions.[37][38][39]

See also


  1. ^ Joseph Sipalan. "Murugiah: RM38mil spent on 1Malaysia". Retrieved 12 January 2012. 
  2. ^ 1Malaysia Ideology
  3. ^ All the facts on NKRA, 1Malaysia out this week, Lydia Gomez and , NST, 14 December 2009
  4. ^ a b "People's Satisfaction a KPI Benchmark - Najib". Press Release, Prime Minister's Office. 4 May 2009. Retrieved 31 January 2013. 
  5. ^ Najib Sets The Pace For Transformation In Administration, by Sophia Ahmad, Bernama, 11 December 2009
  6. ^ KPIs to measure PS performance, PSnews
  7. ^ "Najib makes Idris Jala minister to run KPIs unit, The Malaysian Insider". Retrieved 12 January 2012. 
  8. ^ "PM Wants BTN To Intensify 1Malaysia Concept In Its Modules, Bernama, 15 December 2009". 15 December 2009. Retrieved 12 January 2012. 
  9. ^ "1Malaysia Concept In Local Drama Series, Bernama, 14 December 2009". Retrieved 12 January 2012. 
  10. ^ "Only 1RM treatment charge for common illnesses, The Star, 8 January 2010". Retrieved 12 January 2012. 
  11. ^ Letters from readers (26 April 2011). "One e-mail, one bad idea". Retrieved 12 January 2012. 
  12. ^ Letters from readers (22 April 2011). "1Malaysia email will fleece us, says DAP". Retrieved 12 January 2012. 
  13. ^ "Tricubes Says Funding Is Secured For Email Project". 22 April 2011. Retrieved 12 January 2012. 
  14. ^ Mustafa, Shazwan (20 April 2011). "On Facebook, 24000 spurn 1 Malaysia email". Retrieved 12 January 2012. 
  15. ^ Letters from readers (27 April 2011). "Spoof site mocks 1Malaysia e-mail". Retrieved 12 January 2012. 
  16. ^
  17. ^
  18. ^ The-Star-Newspaper-26-June-2011
  19. ^ "MPs: Kedai Rakyat 1Malaysia products not as cheap as advertised | theSundaily". Retrieved 12 January 2012. 
  20. ^ "Opposition MP claims prices at KR1M not that cheap". Retrieved 12 January 2012. 
  21. ^ Letters from readers (21 November 2011). "Baffling silence on tainted KR1M products". Free Malaysia Today. Retrieved 12 January 2012. 
  22. ^ Letters from readers (11 November 2011). "Poor quality products in 1M’sia shops". Free Malaysia Today. Retrieved 12 January 2012. 
  23. ^ Letters from readers (4 December 2011). "All KR1M products to undergo lab tests". Free Malaysia Today. Retrieved 12 January 2012. 
  24. ^ "Suppliers ordered to send KR1M products for lab tests". Retrieved 12 January 2012. 
  25. ^ "1Malaysia Foundation To Realise 1Malaysia Concept, Bernama, 14 July 2009". 14 July 2009. Retrieved 12 January 2012. 
  26. ^ a b 1Malaysia Youth Fund a boon for youthful ideas, The Star, 22 January 2011
  27. ^ [1] Mingguan Malaysia. 2 August 2009
  28. ^ Poll Shows Divided Malays The Malaysian Insider. 9 July 2010
  29. ^ "Perkasa tells Najib to explain his 1Malaysia or face rejection". Malaysian Insider. Archived from the original on 22 September 2010. Retrieved 25 September 2010. 
  30. ^ "Parliament: Anwar claims Apco was in M’sia before 1Malaysia concept was announced, The Star, 30 March 2010". Retrieved 12 January 2012. 
  31. ^ Ahmad, Razak (22 April 2010). "Malaysia parliament votes to censure Anwar, Reuters, 22 Apr 2010". Retrieved 12 January 2012. 
  32. ^ a b Anwar produces APCO documents, Malaysian Mirror
  33. ^ a b Hazlan Zakaria & S Pathmawathy. "Anwar produces documents on APCO-Israel-1M'sia link, Malaysiakini". Retrieved 12 January 2012. 
  34. ^ "Suspension likely for Anwar, TheStar". Retrieved 12 January 2012. 
  35. ^ Apco row: Anwar may be suspended with no defence, Free Malaysia Today
  36. ^ "Malaysia's Anwar says likely to be suspended from parliament, AFP". Google. 3 December 2010. Retrieved 12 January 2012. 
  37. ^ "Parliament: Anwar, Three Opposition MPs Suspended, Bernama". 16 December 2010. Retrieved 12 January 2012. 
  38. ^ Umno and Apco must explain, says Anwar, Free Malaysia Today
  39. ^ "Opposition MPs walk out over Apco case, Sun Daily". Retrieved 12 January 2012. 

External links

  • 1Malaysia Website
  • 1Malaysia Facebook
  • 1Malaysia Twitter
  • 1Malaysia Email
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