World Library  
Flag as Inappropriate
Email this Article


2waytraffic N.V.
Type In-name-only unit of Sony Pictures Television
Industry Television production
Broadcast syndication
Light entertainment
Online games
Website development
Mobile marketing
Mobile entertainment
Genre Interactive entertainment
Founded Hilversum, Netherlands (2004)
Founders Kees Abrahams, Unico Glorie, Taco Ketelaar and Henk Keilman
Headquarters Hilversum, Netherlands
London, UK
New York, USA
Budapest, Hungary
Stockholm, Sweden
Madrid, Spain
Kuala Lumpur, Malaysia
Kiev, Ukraine
Area served Worldwide
Products Who Wants to Be a Millionaire?
Revenue 29,308,539 (2006)
Operating income 4,436,233 (2006)
Profit 2,923,396 (2006)
Total assets 301,747,019 (2006)
Total equity 104,014,193 (2006)
Owners Sony Pictures Entertainment (Sony Corporation)
Employees 150 (2006)
Parent 2JS Productions
Divisions 2waytraffic Mobile
Subsidiaries 2waytraffic International

2waytraffic is a television production company based in Hilversum, Netherlands. It was established in 2004 by former Endemol executives Kees Abrahams, Unico Glorie, Taco Ketelaar and Henk Keilman. It currently has offices in London, New York, Budapest, Stockholm, and Madrid.


  • History 1
  • Companies owned by 2waytraffic 2
    • 2waytraffic International 2.1
    • Emexus Group 2.2
    • Intellygents 2.3
  • List of programs 3
  • Notes and references 4
  • External links 5


The company expanded significantly in 2006 with three acquisitions, beginning with the mobile solutions provider Emexus in June and then the content developer Intellygents in August.[1][2] The most notable acquisition, however, was that of the rights of the UK company Celador International and its programme library, including the international Who Wants to Be a Millionaire? franchise, on December 1, 2006.[3][4]

On March 14, 2007, Celador International Limited was relaunched as 2waytraffic International.[5]

On June 4, 2008, 2waytraffic was acquired by 2JS Productions, a subsidiary of Sony Pictures Entertainment.[6] On September 29, 2waytraffic became the distributor of the entertainment formats by SPTI.[7]

On April 1, 2009, Sony Pictures Entertainment consolidated its US and international television companies under the SPT roof such as: 2waytraffic, Embassy Row, Starling, Teleset and Lean-M. Sony Pictures Television International now operates in-name-only.[8]

In April 2012, it became "Sony Pictures Television International Formats", with the 2waytraffic logo immediately being replaced by the Sony Pictures Television logo on internationally licensed shows. It's currently an in-name-only unit of Sony Pictures Television.

Companies owned by 2waytraffic

2waytraffic International

Formerly Celador International, this company owns, distributes, licenses and operates over 200 game show formats such as Who Wants to Be a Millionaire? in the United States, UK, Eastern Europe, and Nordic. After SPE acquired 2waytrafic, the international division of SPTI was merged into 2waytraffic International and is headed by Ed Louwerse.

Emexus Group

This is a mobile solutions group acquired by 2waytraffic on June 13, 2006, which is now 2waytraffic Mobile.[9]


Intellygents was established in 2002 by former Endemol employees Kirsten van Nieuwenhuijzen and Mark van Berkel, and acquired by 2waytraffic on July 11, 2006.[10][11] It is a creative developing company for intelligent entertainment, with formats such as That's the Question, Take It or Leave It, The Greatest Royalty Expert and Who Wants to Be a Millionaire's first spin-off game show 50:50.

In 2010, following Sony's acquisition of 60% of Tuvalu Media, Intellygents was integrated into that company. [12]

In December 2013, Tuvalu's management joined forces with financing firm Karmign to acquire SPT's 60% stake in the company. The Intellygents brand had by then been retired, though its formats remain with Tuvalu.[13]

List of programs

Notes and references

  1. ^ 2 Way Traffic N.V. Acquisition of Emexus Group B.V.,
  2. ^ Acquisition of Intellygents B.V. strengthens 2waytraffic’s prime time TV offer,
  3. ^ 2waytraffic wants to be 'Millionaire',, Retrieved on May 25, 2012
  4. ^ "Toy News" New owners take on Celador International and Millionaire brand,, Retrieved on July 7, 2012
  5. ^ "Telecompaper' CIL re-launches as 2waytraffic International, Retrieved on December 24, 2012
  6. ^ Stuart Levine "Variety" Sony Pictures acquires 2waytraffic,, Retrieved on June 19, 2013
  7. ^ Michael Rosser "Broadcast" 29 September 2008 2waytraffic to distribute Sony formats, Retrieved on August 3, 2013
  8. ^ Sony combines TV units,
  9. ^ "Telecompaper"2waytraffic acquires Emexus Group, Retrieved on July 3, 2013
  10. ^ "Broadcast Now" 2waytraffic acquires format creator, Retrieved on July 3, 2013
  11. ^ 2waytraffic Acquires Intellygents, Retrieved on July 3, 2013
  12. ^ "Intellygents | Tuvalu Media". Retrieved 29 March 2014. 
  13. ^ "Tuvalu Media management buys out Sony, co-founder exits". TBI Vision. December 16, 2013. Retrieved September 14, 2014. 
  14. ^ On December 2006, 2waytraffic acquired Celador's television properties, including the Who Wants to Be a Millionaire franchise. On January 2007, Celador International was merged with and reincorporated as 2waytraffic International. The closing logo of 2waytraffic was added in September 2007, and SPE acquired 2waytraffic in 2008. It has been used only on the syndicated version.

External links

  • Official website
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.