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ABS-CBN Corporation

ABS-CBN Corporation
Traded as PSE: ABS
Industry Mass media
Predecessor Bolinao Electronics Corporation (1946–1952, 1957-1967)
Alto Sales Corporation/Alto Broadcasting System (1952-1957)
Chronicle Broadcasting Network, Inc. (1956-1957)
ABS-CBN Broadcasting Corporation (1967-1972, 1986-2010)
Founded July 11, 1946 (69 years ago)
Founder James Lindenberg
Antonio Quirino
Eugenio Lopez, Sr.
Fernando Lopez
Headquarters ABS-CBN Broadcasting Center, Sgt. Esguerra Avenue corner Mother Ignacia Street, Diliman, Quezon City, Philippines
Area served
Key people
Eugenio Lopez III (Chairman)
Augusto Almeda Lopez (Vice chairman)
Charo Santos-Concio (President, CEO and CCO)
Carlo L. Katigbak (COO)
Rolando P. Valdueza (CFO)
Revenue 33.544 billion (FY 2014)[1]
₱7.476 billion (FY 2014)[1]
₱2.030 billion (FY 2014)[1]
Total assets ₱67.236 billion (FY 2014)[1]
Total equity ₱26.874 billion (FY 2014)[1]
Owner Lopez, Inc. (57.24%)[2]
ABS-CBN Holdings Corporation (33.97%)[2]
Public ownership (8.79%)[2]
Number of employees
9,775 (FY 2014)[1]
Parent Lopez, Inc.
(Lopez Holdings Corporation)
Subsidiaries List of subsidiaries

ABS-CBN Corporation is the largest entertainment and media conglomerate in the Philippines.[3][4][5][6][7][8][9] It is one of the core businesses of the Lopez Holdings Corporation which are headed by an influential Filipino family. It was formed by the merger of Alto Broadcasting System (founded as Bolinao Electronics in 1946 by American electronics engineer James Lindenberg and Antonio Quirino) and the Chronicle Broadcasting Network (founded in 1952 by media tycoon Eugenio Lopez, Sr. and his brother, the then-Philippine Vice-President Fernando Lopez). It was incorporated as the ABS-CBN Broadcasting Corporation on February 1, 1967, shorted to simply ABS-CBN Corporation in 2010 to reflect the company's diversification. The common shares of ABS-CBN was first traded in the Philippine Stock Exchange in July 1992 under the ticker symbol ABS and as of August 2015 has a market capitalization of over 50 billion pesos.[10]

It owns and operates two national television networks (ABS-CBN and ABS-CBN Sports + Action), two regional radio networks (Radyo Patrol and My Only Radio for life!), 12 cable channels (ABS-CBN News Channel, Balls, Cinema One, DZMM TeleRadyo, DYAB TeleRadyo Cebu, DXAB TeleRadyo Davao, Hero, Jeepney TV, Knowledge Channel, Lifestyle, Myx, and O Shopping), two high-definition TV channels (ABS-CBN HD and Balls HD), two HD Radio channels (MOR 101.9-1 Hits and MOR 101.9-2 Easy Listening) six international channels (ABS-CBN News Channel, ABS-CBN Sports + Action, Cinema One, Lifestyle, Myx TV, and The Filipino Channel) along with services dealing in telecommunications (ABS-CBNmobile and Sky), film and television production and distribution (Star Cinema), music production and publishing (Star Music), print publishing (ABS-CBN Publishing), talent development and management (Star Magic), home TV shopping (O Shopping), theme park (KidZania Manila), and a number of internet and digital properties such as, ABS-CBN TVplus, Cine Mo!, Chicken Pork Adobo, i Want TV, and Yey!. It is also the principal owner of ABS-CBN Philharmonic Orchestra.


  • History 1
    • Beginnings 1.1
    • Merger 1.2
    • Martial law era 1.3
    • Capture of Broadcast Plaza (MBS-4) 1.4
    • Rebirth and growth 1.5
    • Expansion 1.6
    • The Kapamilya network 1.7
    • Recent developments 1.8
  • Branding of ABS-CBN 2
    • Channel 2 2.1
    • Sarimanok 2.2
    • Evolution of ABS-CBN logos 2.3
  • Subsidiaries 3
    • Affiliates 3.1
    • Non-profit organizations 3.2
  • References 4
  • Further reading 5
  • External links 6



The logo of the Bolinao Electronics Corporation (1946-1952).

The nucleus of ABS-CBN Corporation began in 1946 with Bolinao Electronics Corporation (BEC). BEC was established by James Lindenberg, one of the founding fathers of Philippine television,[11] an American electronics engineer who went into radio equipment assembly and radio broadcasting. At that time, the largest media company was Manila Broadcasting, with DZRH as the leading radio station. In 1949, James Lindenberg shifted Bolinao to radio broadcasting with DZBC and masterminded the introduction of television to the country in 1953.[12]

In 1951, Lindenberg partnered with Antonio Quirino, brother of then Philippine President Elpidio Quirino, in order to try their hand at television broadcasting. In 1952, BEC was renamed as Alto Broadcasting System or ABS (with Alto Sales Corporation as its corporate name). "Alto" was a contraction of Quirino’s and his wife’s first names, Tony and Aleli. Though they had little money and resources, ABS was able to put up its TV tower by July 1953 and import some 300 television sets. The initial test broadcasts began on September of the same year. The very first full-blown broadcast, however, was on 23 October 1953, of a party in Tony Quirino's home. The television station was known as DZAQ-TV.[12]


A short-lived logo used by ABS-CBN from 1963 to 1967.

In turn, on September 24, 1956, the Chronicle Broadcasting Network (CBN) was organized. The network was owned by Don Eugenio Lopez, Sr. and the then Philippine Vice President Fernando Lopez, and later on launched its very own TV station, DZXL-TV 9. The following year, Don Eugenio acquired ABS from Quirino and Lindenberg. However, it was only on 1 February 1967 that the corporate name was changed to ABS-CBN Broadcasting Corporation to reflect the merger (before it was named ABS-CBN Broadcasting Corporation, the name was reverted to the precursor of the network, Bolinao Electronics Corporation or BEC, but the ABS-CBN brand was first used in 1961). In 1958 the network's new headquarters at Roxas Boulevard was inaugurated, and all radio and television operations were consolidated into its two buildings, the radio stations at the Chronicle Building at Aduana Street, Intramuros, Manila, and the TV operations at the brand new Roxas Boulevard building in Pasay City.[12]

In the late 1950s, Don Eugenio's son, Geny Lopez saw the potential of TV and radio to reach and link Filipinos across the archipelago. By the mid-1960s, the ABS network was leading the radio industry, with stations like DZXL and DZAQ Radyo Patrol in the Manila area, which featured journalists like Ernie Baron, Bong Lapira, Orly Mercado, Joe Taruc, Mario Garcia, Bobby Guanzon, and Rey Langit, and various other stations nationwide. ABS also made breakthroughs in the TV industry by achieving the country's first color TV broadcast, first satellite feed (during remarkable events including the Man on the Moon, Ruby Tower collapse, interment of Robert Kennedy and the US Presidential Elections), and first use of videotape, among others. It featured top shows then, such as Your Evening with Pilita and Tawag ng Tanghalan, the country's first comedy show Buhay Artista, first Philippine gameshow, What's My Living and the first noontime show Student Canteen, among others. It was also pioneering in marathon election coverage in 1967 when the TV & radio stations of the network aired election updates for 36 hours sharp - making it a national first.[12]

ABS-CBN logo (Feb. 2, 1967–Sept. 21, 1972), still used in ABS-CBN Broadcasting Center's facade.

On June 15, 1961, Eugenio Lopez, Jr. built the first provincial TV station in Cebu airing 4 hours with the tallest tower (in that time) in Cebu measuring 216 feet. Within weeks, another TV station in Dagupan opened its doors followed by the first broadcasts in Negros Island (through Bacolod City) the following year.

Two years later, the network's first test color broadcasts began through the help of the Radio Corporation of America. Color broadcasts started in November 1966, the first in the Philippines and Southeast Asia as the network was tagged as the First in Color Television, with full color broadcasting beginning in 1971 at all national television stations.[12]

On December 18, 1968, ABS-CBN opened its new

  • Barron's — ABS-CBN: Philippine Broadcaster Can Rise 25%
  • Barron's — ABS-CBN: Philippine Broadcaster Sends Strong Buy Signal
  • Kapisanan ng mga Brodkaster ng Pilipinas — ABS-CBN Broadcasting Corporation
  • BusinessWeek — ABS-CBN Corporation
  • Bloomberg — ABS-CBN Corporation profile
  • Rueters — ABS-CBN Corporation company profile
  • JobStreet — ABS-CBN Corporation profile
  • Philippine Stock Exchange — ABS-CBN Corporation company info

External links

  • John A. Lent (1971). Philippine Mass Communication Before 1811 and After 1966. Manila: Philippine Press Institute. ISBN 9780774812153
  • John A. Lent (1978). Broadcasting in Asia and the Pacific: A Continental Survey of Radio and Television. Philadelphia: Temple University. ISBN 0877220689
  • National Conference on the Role of Communication in the Philippines after the Revolution: People Power and Communication in the Mid-1980s. Wanganui: Pace Publication. 1986
  • Kapisanan ng mga Brodkaster sa Pilipinas: The 1996 KBP Media Factbook. Makati City: Kapisanan ng mga Brodkaster ng Pilipinas. 1996
  • Cecille Matutina (1999). Pinoy Television: The Story of ABS-CBN. Quezon City: Benpres Publishing, Inc. ISBN 9719210605
  • Raul S. De Vera (2000). Philippine Studies Vol. 48, No. 2. Manila: Ateneo de Manila University
  • Philip Kitley (2003). Television, Regulation and Civil Society in Asia. London: Routledge. ISBN 9781134431946
  • Michael Keane (2003). Television Across Asia: TV Industries, Programme Formats and Globalisation. London: Routledge. ISBN 9781134392605
  • Raul Rodrigo (2006). Kapitan: Geny Lopez and the Making of ABS-CBN. Quezon City: ABS-CBN Publishing, Inc.. ISBN 9718161112
  • Jonathan Woodier (2009). The Media and Political Change in Southeast Asia: Karaoke Culture and the Evolution of Personality Politics. Edward Elgar Publishing: Cheltenham. ISBN 9781848446199
  • Horace Newcomb (2014). Encyclopedia of Television 4 Vol Set. London: Routledge. ISBN 9781135194796

Further reading

  1. ^ a b c d e f g h i j k P. Valdueza, Rolando (April 24, 2015). 2014 Annual Report (17-A) (Report).  
  2. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa Masilungan, Eulogio Martin (15 July 2014). "Public Ownership Report" (Press release). Retrieved 28 September 2014. 
  3. ^ Hamilton-Paterson, James (2014). America's Boy: The Marcoses and the Philippines.  
  4. ^ "Philippines Indie VIVA Music Group".  
  5. ^ J. Gold, Steven; J. Nawyn, Stephanie (2013). Handbook of International Migration.  
  6. ^ "ABS-CBN Awarded $10 Million in Copyright Infringement Dispute".  
  7. ^ Montecillo, Paolo (13 December 2012). "ABS-CBN to issue 1B voting low yield preferred shares.".  
  8. ^ Lopez, Antonio (2000). "The coming Estrada-Lopez nuptials have Manila investors abuzz about love, money, power and profit".  
  9. ^ Lucas, Daxim (23 June 2012). "TV5 losses double to P4.1B in 2011".  
  10. ^ Shareholders FAQS, retrieved 27 March 2012 
  11. ^ "Farewell to the Father of Philippine Television". Retrieved 2011-05-08. 
  12. ^ a b c d e f g h Anastacio, Ellen Joy; Badiola, Janine Natalie (1 January 2010). "The History of Philippine Television".  
  13. ^ Atkins, Williams (13 November 2013). The Politics of Southeast Asia's New Media.  
  14. ^ EDSA People Power Revolution Day 4 retrieved October 31, 2014
  15. ^ ABS-CBN changes corporate name,  
  16. ^ Jessel, Harry; Taishoff, Lawrence (2010). "Television and Radio".  
  17. ^ "Customer Showcase: ABS-CBN". Advanced Systems Group. 
  18. ^ Logata, Charo. "ABS-CBN confirms IPO for Global".  
  19. ^ Vanzi, Sol Jose (1 November 2003). "ABS-CBN'S 50TH YEAR CELEBRATES PHILIPPINE TELEVISION". Retrieved 27 March 2012. 
  20. ^ Sol Jose Vanzi (November 1, 2003). "ABS-CBN'S 50th Year Celebrates Philippine Television".  
  21. ^ Paolo Ramos (director) (2008). Beyond Television (television production). Philippines: Creative Communications Management Group. 
  22. ^ Dimaculangan, Jocelyn (2 May 2008). "ABS-CBN is 7th most admired company in RP—The Wall Street Journal Asia".  
  23. ^ a b "ABS-CBN tops corporate governance survey among RP media | ABS-CBN News | Latest Philippine Headlines, Breaking News, Video, Analysis, Features".  
  24. ^ Amojelar, Darwin (May 18, 2014). "ABS-CBN allots P600 million for 2 Hollywood-style studios in Bulacan".  
  25. ^ Tugade, Edgardo (December 11, 2012). "Gabby Lopez retires as ABS-CBN CEO; Charo Santos takes on chief executive role".  
  26. ^ Montecillo, Paolo (28 May 2013). "ABS-CBN forays into telco business".  
  27. ^ Elona, Jamie Marie (1 August 2013). "KidZania opens soon in Taguig; offers educational, fun-filled indoor activities".  
  28. ^ Gamboa, Ray Butch (14 September 2013). "New world for our kids".  
  29. ^ "ABS-CBN, Charo Santos win Gold Stevie award". May 5, 2014. 
  30. ^ "ABS-CBN Bags Gold Stevie Award". September 29, 2014. Retrieved October 4, 2014. 
  31. ^ "2014 Company/Organization Awards Category Stevie® Award Winners". Retrieved October 4, 2014. 
  32. ^ "Asia's best managed companies, part 2".  
  33. ^ a b c d e Villanueva, Paul Michael (14 November 2012). Revised SEC 17-Q for the Nine Months Ended September 30, 2012 (PDF) (Report).  
  34. ^ San Francisco International Gateway (An ABS-CBN Company) (video clip). Satellite Markets & Research. 2010. 
  35. ^ a b c d e f g h i j k l m n o p q r s t u v Villanueva, Paul Michael (27 March 2013). "ABS-CBN Corporation 2012 SEC Form 17-A" (PDF) (Press release).  
  36. ^ Villanueva, Paul Michael (31 December 2011), ABS-CBN 17-A 2011,, p. 79, retrieved 9 August 2012 
  37. ^ "KidZania Announces Arrival to the Philippines". KZ Journal. 22 August 2012. 


  • Bantay Bata (Child Watch), Bantay Baterya (Battery Watch), Bantay Kalikasan (Environmental Watch), BayaniJuan (Country of Juan), E-Media (Educational television), Kapit Bisig Para sa Ilog Pasig (Holding together for Pasig River), and Sagip Kapamilya (Saving Members of the Family).
  • ABS-CBN Bayan Foundation, Inc.
  • 71 Dreams Foundation, Inc.

Non-profit organizations

  • AMCARA Broadcasting Network (49%)[2]
  • ALA Sports Promotions International, Inc. (44% d/b/a ALA Sports Promotions)
  • Daum Kakao (Philippines) Corporation (50%)
  • Medianow Strategies, Inc. (78%)

Here is a list of companies that are affiliated with ABS-CBN. Note that the company (ABS-CBN) only holds economic interest to the following.


  • ABS-CBN Australia Pty. Ltd.[2]
  • ABS-CBN Canada ULC[2]
  • ABS-CBN Canada Remittance, Inc.[33]
  • ABS-CBN Center for Communication Arts, Inc. (d/b/a Star Magic)
  • ABS-CBN Convergence, Inc. (69.3% formerly Multi-Media Telephony, Inc. d/b/a ABS-CBNmobile)[1]
  • ABS-CBN Europe Ltd.[2]
  • ABS-CBN Europe Remittance, Inc.[33]
  • ABS-CBN Film Productions, Inc. (d/b/a Star Cinema, RoadRunner, Star Creatives, Sine Screen, Skylight Films, Star Home Videos)
  • ABS-CBN Global Cargo Corporation (liquidated/dissolved)
  • ABS-CBN Global Ltd. (d/b/a The Filipino Channel, TFC)
  • ABS-CBN Global Hungary Kft.[2]
  • ABS-CBN Global Netherlands BV[2]
  • ABS-CBN Global Remittance[2]
  • ABS-CBN Integrated and Strategic Property Holdings, Inc.[2]
  • ABS-CBN Interactive (merged to parent)
  • ABS-CBN International (d/b/a San Francisco International Gateway,[34] TFC, The Filipino Channel, TFC Direct!, Myx TV)
  • ABS-CBN Multimedia, Inc. (merged to parent)
  • ABS-CBN Japan, Inc.[2]
  • ABS-CBN Middle East FZ-LLC[2]
  • ABS-CBN Middle East LLC[2]
  • ABS-CBN Publishing, Inc.
  • ABS-CBN Shared Service Center Pte. Ltd.[2]
  • ABS-CBN Studios, Inc. (production and studio facilities, incorporated in 2015)
  • ABS-CBN Telecom North America[2]
  • ABS-CBN Theme Parks & Resorts Holdings, Inc. (d/b/a ABS-CBN Theme Parks & Resorts)[33]
  • ACJ O Shopping Corporation (50% d/b/a O Shopping)[1]
  • Bisaya Cable Television Network, Inc. (57.4%)[35]
  • Bright Moon Cable Networks, Inc. (57.4%)[35]
  • Cavity Cable Corporation (56.7%)[2]
  • Cebu Cable Television, Inc. (54%)[35]
  • Cepsil Consultancy and Management Corporation (56.7%)[2]
  • Columbus Technologies, Inc. (70%)[36]
  • Creative Programs, Inc. (d/b/a CPI)
  • Culinary Publications, Inc.[2] (merged to ABS-CBN Publishing, Inc.)
  • Davao Cable Network, Inc. (57.4%)[35]
  • Discovery Cable, Inc. (40.2%)[35]
  • E-Money Plus, Inc.[2]
  • First Ilocandia CATV, Inc. (52.2%)[35]
  • HM Cable Networks, Inc. (57.4%)[35]
  • HM CATV, Inc. (56.7%)[2]
  • Home-Lipa Cable, Inc. (34.4%)[35]
  • Hotel Interactive Systems, Inc. (57.4%)[35]
  • Iconnect Convergence, Inc[1] (d/b/a iCONN)
  • Isla Cable TV, Inc. (57.4%)[35]
  • JMY Advantage Corporation (54.6%)[35]
  • Mactan CATV Network, Inc. (52.2%)[35]
  • Moonsat Cable Television, Inc. (56.7%)[2]
  • Pacific CATV, Inc. (52.5%)[35]
  • Pilipino Cable Corporation (57.4%)[35]
  • Play Innovations, Inc. (73%)[33] (d/b/a KidZania Manila)[37]
  • Play Innovations Hungary Kft. (73%)[33]
  • Professional Services for Television & Radio, Inc.[2]
  • Roadrunner Network, Inc. (merged to ABS-CBN Film Productions, Inc.)
  • Rosetta Holdings Corporation[1]
  • Sarimanok News Network, Inc. (merged to parent)
  • Sapientis Holdings Corporation (merged to parent)
  • Satellite Cable TV, Inc. (57.4%)[35]
  • Suburban Cable Network, Inc. (53%)[35]
  • Sunvision Cable, Inc. (57.4%)[35]
  • Sun Cable Holdings, Inc. (57.4%)[35]
  • Sun Cable Systems Davao, Inc. (57.4%)[35]
  • Sky Cable Corporation (57.4%)[35] (d/b/a Sky, SkyCable, SkyBroadband, SkyVoice, SkyBiz, SkyZone, Destiny Cable, IWanTV!)
  • Sky Vision Corporation (75%)[1]
  • Star Recording, Inc.[2] d/b/a Black Bird Music, NuGen Records, Star Records, Star Music, Star Events (merged to ABS-CBN Film Productions, Inc.)
  • Star Songs, Inc.[2] (merged to ABS-CBN Film Productions, Inc.)
  • Studio 23, Inc. (merged to parent)
  • Tarlac Television Network, Inc. (57.4%)[35]
  • Telemondial Holdings, Inc. (57.4%)[35]
  • The Big Dipper Digital Content & Design, Inc.[2] (d/b/a Big Dipper)
  • TV Food Chefs, Inc.[2] (d/b/a Restaurant 9501)

Main article: List of assets owned by ABS-CBN Corporation

Here is a list of assets owned by ABS-CBN Corporation. The following are wholly owned and operated by ABS-CBN unless otherwise indicated.


Today, the tri-band radio transmission waves graphic element and the original typography are used in derivatives as logos and logotypes of subsidiaries of the ABS-CBN Corporation.

In 2013, ABS-CBN announced that they were going to use a new logo as part of its 60th anniversary of Philippine Television. In the new logo, the logo remained in its 2000 design, but the rings and line are shown to be thicker, and the text used a new simplified Rotis font style which includes hook-less A, B, and N letters, and a completely different version of the C which replaces the 2000-style C letter, with the S letter being the only one unchanged. The square changed its color to white (this was done probably to reflect ABS-CBN's "out of the box" status more significantly), and if in case the logo is placed on a white background, the square is no longer used. The logo was unveiled on 7 October 2013 and was officially launched on 1 January 2014, 14 years after the 2000 logo was launched.

On 1 January 2000, ABS-CBN modified its corporate logo. The previous logo, which heralded ABS-CBN as the largest TV network in the country gave way to the present logo's styling. The tri-band circles derived from the original radio transmission waves graphic element with colors, red, green, blue with the vertical line at the center still remained and the logotype was enhanced, with the ABS and CBN names merged to create the ABS-CBN name now situated below with a new, modern typography.

The colored rendition of the 1967 logo first appeared on the first color TV broadcast in the country within the year, and later became the company's logo upon its revival. The tri-band circles are in RGB. Red for Luzon, Green for Visayas and Blue for Mindanao. The colored variation was used subsequently until 2000.

In 1967, with the incorporation and final merger of the Quirino-owned Alto Broadcasting System (ABS) and the Lopez-owned Chronicle Broadcasting Network (CBN), the logo was revised with the same original graphic elements and including the CBN typography. The logo was rendered in black and white for station ID.

In 1966 before ABS and CBN merged, the original logo was modified by Borrero as also the creator of the first logo.

The ABS-CBN corporate logo started from the Alto Broadcasting System's (ABS) radio tower transmission waves graphic element and original typography that was conceptualized in 1956. James Lindenberg commissioned Delfin L. Borrero, then a fresh fine arts graduate of the University of the Philippines in Diliman, to develop the ABS logo and its logotype. This would later make Borrero the creator of the iconic ABS-CBN logo of today.

Evolution of ABS-CBN logos

The Sarimanok, a legendary bird in Philippine Folklore was first used in 1966 to identify color broadcasts (somewhat similar on how the NBC peacock has been utilized). In 1993, which happens to be the Chinese Year of the Rooster, ABS-CBN relaunched the Sarimanok with a new station ID featuring the legendary bird. The Sarimanok ID became utmostly associated with the channel that ABS-CBN opted it to become the station's mascot. ABS-CBN later named its new 24-hour news channel the Sarimanok News Network, the precursor of the ABS-CBN News Channel.


After six months of carefully selected plans, the first tri-ribbon 2 logo laced with a rhomboidal star came to be on 1 March 1987. The tri-ribbon 2 logo's color is white carried the slogan The Star Network when it aired as a station ID to reclaim the dominance in TV ratings. By 1988, the ribbons in the tri-ribbon 2 logo are tri-colored with red, green and blue. Truly, the tri-ribbon 2 logo was accidentally coming from a shooting star in the form of 2. Similarly, most numerical channel logos within this slogan have a star and versions came into regional TV channels like 3 (DYCB-TV in Cebu and D-3-ZO-TV in Baguio), 4 (DYXL-TV in Bacolod and DXAS-TV in Davao) and other regional stations. The tri-ribbon was also used on microphone flags until 2000, the celebration of the New Millennium.

ABS-CBN introduced an innovation to the channel 2 logo from 1986 to 1992. At first, the channel 2 logo is introduced into ABS-CBN, after the dissolution of BBC in July. The features of the first channel 2 logo is a wing-shaped blue crest with a white curve at the top and a white line as a tail, the Broadway 2 logo was used from 1986 to 1987. It has a slogan name Watch Us Do It Again! as the station ID aired since the network's revival.

Since 1969, the network has started using a channel logo beginning on DZAQ-TV with the early channel 2 logo for use as a promotion from 1969 to 1972 as The Family Channel. The frequency was later awarded to BBC as DWWX-TV from 1973 to 1986, and had a different logo used. Channel 2 is currently used as the frecuency of the flagship station of ABS-CBN in Metro Manila.

Channel 2

The ABS-CBN logo features three main elements, the vertical line rooted on a horizontal origin, the three extending circles, and the text ABS-CBN. The vertical line or bar represents a tower (broadcasting tower), with the circles symbolizing its signals representing the red, green and blue or RGB colors which makes up a pixel shown on the television. The 3 divisions of the Philippines, Luzon, Visayas, and Mindanao, are also denoted by the three circles.

Branding of ABS-CBN

On March 19, 2015, Finance Asia ranked ABS-CBN as the third best mid-cap company in the Philippines. ABS-CBN is the only Filipino media company included on Asia's best companies 2015 list of Finance Asia.[32]

On May 30, 2014, ABS-CBN and its current president and CEO Charo Santos-Concio received the Gold Stevie Awards for the categories Services Company of the Year - Philippines and Woman of the Year at the Asia-Pacific Stevie Awards held in Lotte Hotel, Seoul, South Korea.[29] ABS-CBN also received the coveted Gold Stevie Awards for the category Company of the Year - Media & Entertainment at the 11th annual International Business Awards (IBA) which was held in Paris, France in October 10. As a result of the win, ABS-CBN also won the vote-based People’s Choice Stevie Awards for Favorite Companies in the Media and Entertainment Category,[30][31] while their chairman Eugenio Lopez III received the lifetime achievement award from the KBP.

In July 2013, ABS-CBN started the development of KidZania Manila family entertainment center in Bonifacio Global City in Taguig.[27][28]

On May 28, 2013, ABS-CBN Corporation, through its subsidiary ABS-CBN Convergence, Inc. (formerly known as Multi-Media Telephony, Inc.), signed a network sharing agreement with Globe Telecom for a new mobile telephony service in the country. The agreement includes the sharing of assets including switches, towers, servers, and frequencies. ABS-CBN is expected to spend between 2 to 3 billion pesos for the next two years to build up its telco business. The plan have been approved by the National Telecommunications Commission and now operates as ABS-CBNmobile.[26]

On January 1, 2013, Charo Santos-Concio was appointed as the new chief executive officer of the company taking over Gabby Lopez. Lopez remains the chairman of the company.[25]

In 2011, ABS-CBN announced the development of a state-of-the-art studio complex in San Jose del Monte, Bulacan for a projected cost of 6 to 7.5 billion pesos. A 15 hectare lot in San Jose del Monte, Bulacan was acquired earlier that year for 75 million pesos. In 2014, it was announced that the studio complex will consist of 10 sound stages and backlots. The company plan to build at least two sound stages a year for a cost of 600 million pesos or 300 million pesos for each sound stage.[24]

On April 26, 2009, ABS-CBN is the only media company to be cited as one of the country's top 15 listed companies in corporate governance, as shown by an annual survey of the Institute of Corporate Directors (ICD).[23] It was the only media company to garner a score of 90 percent or higher in the 2008 Corporate Governance Scorecard, a survey of corporate governance practices among 172 publicly listed companies in the country.[23]

In 2008, ABS-CBN celebrated the 55th year of Philippine television. A new station ID entitled "Beyond Television" was launched. The anniversary TV plug depicts the growth of ABS-CBN from a small television station that started in 1953 into a media conglomerate that has businesses beyond television.[21] It is also on this year that The Wall Street Journal Asia ranked ABS-CBN as the 7th most admired company of the Philippines and 3rd in the Innovation Award category for its innovation in internet TV with the now defunct TFC Now! service.[22]

The ELJ Communications Center and the newly renovated Millennium Transmitter as viewed from Mother Ignacia Avenue.

Recent developments

In October 19, 2003, the network held a month-long celebration of ABS-CBN and Philippine TV's 50th year.[19] The station produced two commemorative documentaries about the station's contribution in news and entertainment. Sa Mata ng Balita encapsulated some of the most unforgettable, most remarkable, and most celebrated landmarks of the last 50 years as captured by television news. 50 Taong Ligawan: The Pinoy TV History, on the other hand, was the first extensive television documentary done about the history of Philippine Television and the evolution of Philippine entertainment. For the celebration's finale, the broadcasting giant capped its 50th anniversary with a spectacular extravaganza dubbed as Kapamilya: ABS-CBN at 50,[20] held at the Philippine International Convention Center (PICC) in Pasay City. It was hailed as one of the biggest media events of the year. The Lopez-led network rolled out the red carpet to welcome its high-profile guests from the business, advertising and media sectors, politics, members of the diplomatic community, with many of the society’s luminaries and glitterati. Valued friends and supporters of the network throughout the five decades also attended the grand affair. The network's official 50 Years station ID won an Award for Excellence in the 2004 Golden Quill Festival.

The network celebrated its golden anniversary in 2003. The network held its Kapamilya Homecoming, which gathered over 4,000 former employees and talents for a grand reunion at ABS-CBN’s compound in Bohol Avenue, Quezon City. The network also launched a promo called "Treasure Hunt", where the people were invited to bring their oldest television, radio sets, microphones, and posters. The network also celebrated its 16th year reign in the TV ratings, with 13 of their shows included in the Top 15 daily programs in TV. ABS-CBN also launched new shows such as the then phenomenal Meteor Garden etc. The company also did a nationwide caravan, showcasing the network's talents.

Its international unit ABS-CBN Global Ltd. plans to undertake an initial public offering (IPO) the following year and might list on the Singapore Stock Exchange to help finance its expansion plans.[18]

In 2003, during the 50th anniversary of Philippine television, ABS-CBN launched its present brand name, "Kapamilya" (literally means "a member of the family").

ABS-CBN logo (January 1, 2000 - December 31, 2013)

The Kapamilya network

In 2008, ABS-CBN International opened its state-of-the-art studio in Redwood City, California.

In 2007, ABS-CBN International launched Myx, the first and the only Asian-American youth music channel in the United States. It was later reformatted in 2011 to become a general entertainment channel targeted to the Asian-Americans.

In 2005, ABS-CBN International acquired the Richmond, California-based telecommunications port company San Francisco International Gateway from Loral Space & Communications. San Francisco International Gateway provides satellite communications services through its 2.5 acre facility consisting of 19 satellite dish antennas and 9 modular equipment buildings.[17]

ABS-CBN had a failed venture in online gaming industry in the Philippines through its now defunct subsidiary ABS-CBN Multimedia, Inc. The subsidiary was the owner of Get Amped and Amped Casual Games, the Philippine operator of Tantra Online, War Rock, Cronous, Ragnarok Online, and PopCap Games. Another failed venture was the 5 million dollar deal with the now defunct social network site Multiply.

The company has also syndicated its programs for international audience through its ABS-CBN International Distribution division. Among the programs that gained popularity abroad are Pangako Sa 'Yo, Kay Tagal Kang Hinintay, Lobo, Sana Maulit Muli, Kahit Isang Saglit, and Be Careful With My Heart.

On September 24, 1994, ABS-CBN signed a historic deal with PanAmSat to bring the first trans-Pacific Asian programming to some two million Filipino immigrants in United States.[16] This deal would later gave birth to The Filipino Channel which is now available globally.

Since the 1990s, ABS-CBN has expanded into various successful media and entertainment ventures such as talent development and management (ABS-CBN Talent Center), film-making and distribution (Star Cinema), music recording and distribution (Star Records), print publishing (ABS-CBN Publishing), interactive media (ABS-CBN Interactive), cable channels (Creative Programs), international television distribution (ABS-CBN International), telecommunications (ABS-CBNmobile, San Francisco International Gateway, and Sky), sports programming (ABS-CBN Sports), post-production (RoadRunner), home TV shopping (O Shopping), and theme park (KidZania Manila).

The Studio 23 brand logo



On 27 May 2010, the conglomerate dropped the word "Broadcasting" from its corporate name.

Geny Lopez died of cancer on June 29, 1999 in the United States. This happened six months before the network celebrated the millennium by unveiling a new logo and inaugurating its Millennium Transmitter in the corporation grounds, resulting in a more clear signal for its television and radio stations in Mega Manila.

On March 30, 1998, ABS-CBN Holdings Corporation was incorporated as Worldtech Holdings Corporation for the primary purpose of issuance of Philippine Depository Receipt (PDR) and the acquisition and holding of shares of ABS-CBN Corporation. Its Philippine depository receipt (PDR) is traded in the Philippine Stock Exchange under the ticker symbol ABSP.

Slowly, the station inched its way to financial recovery, which it achieved by 1990, regularly garnering around 70% of the market. In 1992, ABS-CBN Talent Center (now Star Magic) was formed and in 1993, ABS-CBN launched Star Cinema as the company began to diversify. In 1995, Star Records (now Star Music) was launched. In that year, ABS-CBN also launched their own website, the first Filipino television network in the World Wide Web and was created by its IT department Internet Media Group (IMG, which later became ABS-CBN Interactive until its merger in 2015).

In early 1989, ABS-CBN shifted to satellite broadcast, enabling the entire country to watch the same programmes simultaneously. This was also the very year when the network began international broadcasts to Guam and Saipan, Northern Marianas, also via satellite, yet another first for Philippine and Asian television.

Within months after the relaunch in Manila, the revived network also restarted regional programs and broadcasting starting in Baguio, Cebu, Negros and Davao (and later in Zamboanga) and within the 1990s had also helped open new stations in other parts of the country.

On 1 March 1987, Channel 2 was relaunched with the live musical special, The Star Network: Ang Pagbabalík Ng Bituin (The Return of the Star) which noted for the then-brand-new numerical white tri-ribbon channel 2 logo with a white rhombidal star (from 1988 to 1993 the ribbons were tri-coloured in red, green and blue) as a centerpiece of the network's revival. Within the year, ABS-CBN also beefed up its news programmes with TV Patrol, anchored by a team of newsreaders composed of now former Vice-President Noli de Castro, Mel Tiangco, Frankie Evangelista, and Angelique Lazo, with the late Ernie Baron telling the daily weather forecast. Other reputable news programmes followed, such as Magandang Gabi, Bayan and Hoy Gising!. The entertainment programmes of ABS-CBN were also revamped with series that previously aired on RPN-9 and IBC-13: (Eat Bulaga!, Okey Ka Fairy Ko!, The Sharon Cuneta Show, Coney Reyes on Camera) while producing original content (The Maricel Soriano Drama Special, Palibhasa Lalake, Home Along Da Riles). Another feature of its return to the top of the ratings is the introduction of the live-action sentai and tokusatsu show formats from Japan (with Bioman, Goggle V Gavan and Shaider, the latter the first ever tokusatsu program to be aired in English and Filipino) to Philippine television full-time (after a brief appearance on RPN). Filipino-dubbed anime programmes, another network and Philippine television first, would only begin in the transition to the 1990s, and 1987's Hikari Sentai Maskman, aired by the network, was first ever sentai program dubbed in the Filipino language.

On 28 February 1986, after the Revolution, Geny Lopez returned to the country after self-exile in the United States and started rebuilding from what was left of the station. Recovery was difficult and resources were low, hence, former ABS-CBN employee Freddie García was brought in to rework the station's programming. Thus, the channel began to rebroadcast to viewers once again starting September 14 the same year. By 1988, ABS-CBN had regained its foothold in Philippine TV ratings from dead last (#5) to being number 1 again.

ABS-CBN logo (July 14, 1986 - December 31, 1999)

Rebirth and growth

At the height of the People Power Revolution, military reformists, believing that television would be a powerful tool to aid the revolution, attacked and took over the ABS-CBN Broadcasting Center. On 24 February 1986, former ABS-CBN talents put the station back on the air and televised the drama of the unfolding uprising, thereby contributing to the strength of the revolt.[12] BBC-2, on the other hand, ceased operations after reformists shut down its transmitter on the following day as Channel 2 frequency was turned over to the Lopezes on 16 July 1986.[14]

Capture of Broadcast Plaza (MBS-4)

The station suffered a setback upon the declaration of martial law. On midnight of 22 September 1972, a day after the declaration of Martial Law, ABS-CBN and its affiliate stations were seized. Geny Lopez, the president of the company, was imprisoned and held without trial for five years until he and his cellmate Sergio Osmeña III launched a daring jailbreak in 1977 and sought asylum in the United States together with his family. The network itself was taken over by Roberto Benedicto, a presidential crony, who used the Broadcasting Center at Bohol Avenue, then renamed as "Broadcast Plaza", as the home of MBS-4.[12] Channel 2 would later be relaunched as the BBC-2, with a completely new logo, slogan and a theme song from Jose Mari Chan entitled "Big Beautiful Country" and sung by various artists. BBC-2 later moved to new headquarters in Broadcast City (also in Diliman, Quezon City) in 1978.

Martial law era

By 1972, the ABS-CBN network owned and operated two television stations and 7 radio stations in Manila, 14 radio stations and three television stations in the provinces.[13]

The network pioneered the first all-national news simulcasts also in the same year as well. [12]

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