Argentine Coca-Cola billboard

The Coca-Cola sign in Punto Obelisco is an animated LED sign in front of the Obelisk of Buenos Aires. It consists of two large screens located over the facade of a building in Diagonal Norte and Carlos Pellegrini streets. The first screen is 21 x 21 meters and the second one is 6 x 21 meters. There has been a Coca-Cola sign in that same location for fifty years, but this is the first one that uses LED technology.


External links

  • Official City Website (Spanish)
  • News Report (Spanish)


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