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Burger King chicken nuggets

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Burger King chicken nuggets

BK Chicken Nuggets
Nutritional value per 4 pieces (62 g)
Energy 170 kcal (710 kJ)
11 g
Sugars 0 g
Dietary fiber 0 g
Fat
10 g
Saturated 2.5 g
Trans 1.5 g
9 g
Minerals
Sodium
(32%)
480 mg
Other constituents
Energy from fat 90 kcal (380 kJ)
Cholesterol 25 mg

May vary outside US market.
Percentages are roughly approximated using US recommendations for adults.
Source: www.BK.com (PDF)

BK Chicken Nuggets are a fried chicken product sold by the international fast-food restaurant chain Burger King. It is one of their snack oriented products designed for convenience of consumption.

Contents

  • Product description 1
    • Variants 1.1
  • History 2
    • Naming and trademarks 2.1
  • References 3
  • See also 4

Product description

BK Chicken Nuggets are small, thin pieces of formed, white meat chicken, breaded and lightly spiced. Sizing is contingent on regional preferences of franchises, sizes include three, four, five, six, eight piece portions. When first introduced there was a larger, twenty-five piece "party pack" sold in a carry box that has since been discontinued.

Variants

  • A related product, Fish Tenders, was introduced to complement Chicken Tenders during a 1989 menu expansion. The product was an order fish sticks sold in the same style container as the Chicken Tenders with a Tartar sauce package for dipping. Portion sizes corresponded to the Chicken Tenders. It was discontinued in 1990.[1]
  • In an attempt to address the rise in childhood obesity in western countries, BK announced in September 2007 it will begin phasing in broiled Chicken Tenders as part of an expanded, health-oriented children's menu.[2][3] According to a statement by BKC the new boriled product will be part of new Kid's Club menu that will contain no more than 560 calories per meal, less than 30 percent of calories from fat, less than 10 percent of calories from saturated fat, no added trans fats and no more than 10 percent of calories from added sugars.[4][5] Available in the UK\Ireland as of February 2008.

Aliases\international naming

History

Chicken Tenders officially made their debut in a menu revision/expansion in 1985 to address the absence of a chicken based finger product akin to McDonald's Chicken McNuggets. Original portion sizes were six-, nine-, twelve and a twenty-five piece party pack. At the time the product had to be withdrawn over limited availability of chicken meat from producers, the product was re-introduced about six months later.[6] Originally made with sliced fillets of chicken, the product was reformulated into a formed, chopped-chicken product several years later.[1] Beginning in 2006, BK began to reconfigured the shape of them from strips to three pointed crowns which were sold in the U.S., Canada, and other markets until 2011.

During certain promotional periods, Burger King has altered the shape of the Chicken Tenders to reflect that promotion. For instance during the Dragon Ball Z tie-in, the Tenders were shaped as stars and lightning bolts.[7]

In January 2008, Burger King reformulated these products to eliminate trans fat in the manufacturing of the product, expecting to replace the preceding product by Summer 2008. In 2011, the product was again reformulated, replacing the crown shaped product with a standard chicken-nugget-type product. A twenty piece serving size was reintroduced. With purchase of Burger King by 3G Capital in 2010, the company began introducing new and reformulated products. Chicken Tenders were the first product line altered, with a new version introduced in March 2011. In January 2013, Burger King changed the name of the product to BK Chicken Nuggets and reconfigured the shape of them to slightly resemble the shape of Chicken McNuggets more in 2014. Currently these products are sold in the US, Canada and other regional markets.

Naming and trademarks

The name Chicken Tenders is a registered trademark of Burger King Holdings and is displayed with the "circle-R" (®) symbol in the US and Canada. Burger King currently only has European trademarks on Chicken Tenders in Spain. The term King Nuggets is not trademarked in Europe.

References

  1. ^ a b Peter Romeo (1989-12-11). "BK steps up turnaround effort with Pick 'Em Ups finger food". Nation's Restaurant News. Retrieved 2007-12-04. The Fish Tenders are new, but the Chicken Tenders are reformulated versions of a product that Burger King rolled out several years ago. 
  2. ^ Bruce Horovitz (2007-09-21). "Burger King has a new twist on fries: Fresh Apples.". USA Today. Retrieved 2007-09-21. 
  3. ^ Adrian Sainz (2007-09-12). "Burger King to sell broiled chicken in healthier kid menu". USA TODAY. Retrieved 2007-09-12. 
  4. ^ "Burger King to limit ads aimed at children under 12". Reuters. 2007-09-12. Retrieved 2007-10-04. 
  5. ^ BKC press release (2007-09-12). "Burger King Corporation joins the Council of Better Business Bureaus' Children's Food and Beverage Advertising Initiative". Burger King Holdings. Retrieved 2007-10-04. 
  6. ^ David Zuckerman (1986-08-08). "Revised BK tenders ads take swipe at McNuggets - Burger King's Chicken Tender". Nation's Restaurant News. Retrieved 2007-12-04. Television ads for Burger King's all-white-meat Chicken Tenders--pulled last April because of a purported chicken supply shortage-- are back on the network airwaves. And so, apparently, is the Pillsbury-owned chain's resolve to confront its chief rival, McDonald's, head on. 
  7. ^ BKC press release (2003-02-10). "Dragon Ball Z at Burger King".  

See also

Similar types of chicken products offered by other QSR vendors:

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