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BK Dinner Baskets

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BK Dinner Baskets

BK Dinner Baskets was a series of product introduced in 1993 by the international fast-food restaurant chain Burger King. The products were designed to add product that would appeal to families and customers looking for a "higher class" meal found in family style restaurants.[1]

Product description

Side orders

  • Choice of Fries or Baked Potato
  • Choice of Cole Slaw or Side Salad

Also, complimentary popcorn was given to customers to eat while waiting for their meal to be brought to their table.

History

Advertising

Main article: BK Tee Vee

BK commissioned New York based agency D'Arcy Masius Benton & Bowles to create a series of ads featuring MTV VJ Dan Cortese. The tag line was "BK, I love this place".[2][3]

References

See also

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