World Library  
Flag as Inappropriate
Email this Article

Braintree (company)

Article Id: WHEBN0031786627
Reproduction Date:

Title: Braintree (company)  
Author: World Heritage Encyclopedia
Language: English
Subject: Mobile payments, List of online payment service providers, New Enterprise Associates, E-commerce, WePay
Collection: Companies Based in Chicago, Illinois, E-Commerce, Mobile Payments, Payment Systems, Paypal
Publisher: World Heritage Encyclopedia

Braintree (company)

Type Subsidiary of eBay Inc.
Founded 2007
Founders Bryan Johnson.
Headquarters Chicago, Illinois, The United States
Key people
  • Bill Ready (CEO)
  • Juan Benitez (CTO)
  • Payment Gateway
  • Merchant Account
  • Recurring Billing
  • Credit Card Vault
Revenue Increase US$9.9 million (2011)[1]
Owners eBay Inc.
Employees 144 (2013)

Braintree is an American company that helps online businesses process credit card payments by providing a merchant account, payment gateway, recurring billing and credit card storage. Braintree is a Level 1 PCI-DSS compliant service provider.[2] On September 26, 2013, it was announced that eBay had acquired Braintree for US $800 million and would continue to run it as a separate service.[3][4][5]


  • History 1
  • Products & Services 2
  • Credit Card Data Portability 3
  • References 4
  • External links 5
  • See also 6


Braintree was founded in 2007 by Bryan Johnson. The company was bootstrapped, initially focusing on providing merchant account services. Braintree proceeded to develop its payment gateway software, including vault storage and recurring billing services.

Braintree raised $34 million in a Series A investment from Accel Partners in June 2011[6] In October 2011, Bill Ready replaced Bryan Johnson as CEO of the company.[7] Braintree ranked 47th in the Inc 500 list that year.[8] In 2012, Braintree acquired Venmo for $26.2 million[9] that had been founded by Andrew Kortina and Iqram Magdon-Ismail[10] and expanded its payment platform to Australia, Canada, and Europe.[11][12] In October 2012, Braintree raised a series B round led by NEA for $35 million.[13] On September 20, 2013 Braintree announced that the company was processing $12 billion annually, with $4 billion of that total on mobile.[14] On September 26, 2013 Braintree was acquired by PayPal, an eBay subsidiary, in a deal worth $800 million.[15]

Products & Services

Braintree provides businesses with the ability to accept payments online or within their mobile application. Its full-stack payment platform replaces the traditional model of sourcing a payment gateway and merchant account from different providers.[16]

On October 1, 2012 Braintree launched instant signup, streamlining the onboarding process for US merchants, reducing the signup process to a few minutes.[17]

On January 31, 2013 Venmo Touch was launched. This was the first product developed jointly with Venmo. Venmo Touch allows consumers to checkout with one touch across multiple mobile applications.[18] On October 3, 2013, Venmo Touch launched internationally through a partnership with American Express in the United Kingdom.[19]

In August 2013 Braintree announced its new Marketplace product which manages the payouts, taxes, compliance and chargebacks for marketplace and sharing economy operators.[20]

September 2013 the company released enhanced fraud tools to all of its merchants free of charge.[21]

Credit Card Data Portability

Braintree initiated the credit card data portability standard in 2010, which was accepted as an official action group of the DataPortability project.[22] Credit Card Data Portability is supported by an opt-in community of electronic payment processing providers that agree to provide credit card data and associated transaction information to an existing merchant upon request in a PCI Compliant manner.


  1. ^ "The 2012 Inc. 5000 List". Retrieved August 23, 2012. 
  2. ^ "Visa’s Global Registry of Service Providers.". Retrieved May 15, 2011. 
  3. ^ "Braintree Teaming Up with PayPal". Retrieved September 26, 2013. 
  4. ^ "E-commerce giant eBay acquires mobile payment gateway Braintree". Retrieved September 26, 2013. 
  5. ^ "EBay to bolster PayPal business with Braintree acquisition". Reuters. September 26, 2013. Retrieved September 26, 2013. 
  6. ^ "Accel Puts $34 Million In Online Payments Platform Braintree". Retrieved October 30, 2011. 
  7. ^
  8. ^ "". Inc. Retrieved 26 March 2012. 
  9. ^ Wortham, Jenna (August 16, 2012). "Braintree, a Payments Company, Buys Venmo for $26.2 Million". The New York Times. Retrieved August 23, 2012. 
  10. ^ Wortham, Jenna (March 20, 2012). "After 2 Years of Testing, Venmo Opens Payment Service to Public". The New York Times. Retrieved August 8, 2014. 
  11. ^
  12. ^!rIVdt
  13. ^
  14. ^
  15. ^ "Ebay's PayPal Acquires Payments Gateway Braintree for $800M in Cash". Retrieved September 26, 2013. 
  16. ^
  17. ^
  18. ^ Bonnington, Christina (January 31, 2013). "Venmo Touch Is Facebook Connect for Mobile Payment Info". Wired. 
  19. ^
  20. ^
  21. ^
  22. ^ "Data portability in the Credit Card industry.". Retrieved May 15, 2011. 

External links

  • Braintree (company website)
  • CrunchBase
  • Credit Card Data Portability Standard

See also

This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.