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California Fitness

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California Fitness


California Fitness is a wholly owned subsidiary of 24 Hour Fitness Worldwide which has around 400 clubs serving more than three million members. The first California Fitness club was established in 1996 in the business district of Hong Kong near Lan Kwai Fong. There are 15 clubs in Hong Kong, Singapore and China.

The mission of the company is to help members live better through fitness.

California Fitness launched Hong Kong’s first human-powered exercise machines designed to power a gym building in 2007.[1]

Clubs

  • Mainland China (3)
Beijing (The Place), Shanghai (Infiniti Plaza), Guangzhou (Seasons Mall)
  • Hong Kong (8)
Causeway Bay, Central, Megabox, Mongkok, Quarry Bay, Tsim Sha Tsui, Tuen Mun Town Plaza, Wan Chai (will re-open on 1st quarter of 2014), Whampoa
  • Singapore (4)
Bugis, Novena Square, Orchard, Raffles

Beginning in 2005, California Fitness partnered with two fitness superstars, Jackie Chan[2] and Yao Ming[3] , to create signature clubs in the region. There were two California Fitness-Yao Ming Sport clubs in Mainland China which were re-branded as normal California Fitness in 2010. Also were four California Fitness-Jackie Chan Sport clubs in Asia (two in Hong Kong and two in Singapore) re-branded as normal California Fitness in 2012. California has chosen Richie Jen as new spokesman since 2012.

Products, services and facilities

In addition to cardio and resistance equipment, free weights, group exercise studios, all California Fitness clubs have free internet access (wifi or in-club kiosks). Most of its clubs have steam and sauna rooms and there is an outdoor swimming pool in one of its Hong Kong clubs.

California WOW Xperience

California WOW Xperience (), a totally separate company, with the California Fitness founder Eric Levine as the CEO, was established when Thailand and Korea locations were spun off from California Fitness in early 2000s.

In August 2008, cross-membership agreements between California WOW Xperience and California Fitness and 24 Hour Fitness were terminated.

Despite company changes, California WOW Xperience is still frequently confused with California Fitness.

In 2012, California WOW Xperience found itself entangled in a financial dispute and was sued in Thailand's Bankruptcy Court by Bangkok Bank Plc. which sought the repayment of a 72 million baht loan including 4 million baht in interest.[5] As a result, California WOW Xperience shut down seven of its eight Thailand branches. The company faced much criticism for continuing to sign up customers at the various branches until their date of closing. In August 2012, more than 200 members, many of whom found themselves unable to travel to California WOW Xperience's single remaining Thailand branch to make use of longterm or lifetime memberships, filed complaints against the company in hopes of being refunded. The Foundation for Consumers along with 100 former customers have filed a lawsuit against California WOW Xperience which is now awaiting a court order.[6]

References

External links

China, Hong Kong, Singapore

  • California Fitness
Personal Trainer Singapore Expat
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