World Library  
Flag as Inappropriate
Email this Article

Chief creative officer

Article Id: WHEBN0006422341
Reproduction Date:

Title: Chief creative officer  
Author: World Heritage Encyclopedia
Language: English
Subject: John Knoll, Walt Disney Animation Studios, VFX creative director, Hugh Hefner, Chief executive officer
Collection: Arts Occupations, Business Terms, Communication Design, Corporate Executives, Management Occupations
Publisher: World Heritage Encyclopedia
Publication
Date:
 

Chief creative officer

A chief creative officer (CCO) is the highest ranking position of the creative team within a company. Depending on the type of company, this position may be responsible for the overall look and feel of creative directors, art directors, designers, and copywriters.

Overall description

The CCO directs a company's creative output, developing the artistic design strategy that defines the company's brand. [1] The CCO creates the unique image of the firm and deliver this distinctive design to consumers and to create a clear brand image which is a fundamental and essential work throughout the company. Advertisements present a certain memorable artistic design while also structured to accomplish functional goals. The CCO ensures that the design and functionality combine harmoniously so the firm can present a product that successfully represents its creative brand.[1]

CCOs, in some cases are called creative directors, are demanded in firms which involve creative thinking and artistic design. The position of generic head of marketing is usually replaced by chief creative officer in advertising firms.[1] The power of chief creative officer can even be compared to CEO and at the early stages of a small company, usually at the start of partnerships, the CCO and the CEO manage jointly.[1]

Notable chief creative officers

References

  1. ^ a b c d Written By: Terry Masters, Edited By: Allegra J. Lingo"What Does a Chief Creative Officer Do", 14 October 2014, Retrieved on 30 October 2014
  2. ^ "Christopher Bailey"
  3. ^ "Burnie Burns"
  4. ^ "Mr. Clive Jay Davis"
  5. ^ "Hugh Hefner Biography"
  6. ^ "Geoff Johns"


This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and USA.gov, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for USA.gov and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
 
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
 
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.
 


Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.