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Godiva (chocolatier)

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Godiva (chocolatier)

Godiva Chocolatier
Subsidiary
Industry Confectionery production
Founded 1926
Founder(s) Joseph Draps
Headquarters 333 West 34th Street,
New York City, New York, U.S.
Area served Worldwide
Products Chocolates
Parent Yıldız Holding
Website

Godiva Chocolatier is a manufacturer of premium chocolates and related products. Godiva, founded in Belgium in 1926, was purchased by the Turkish Yıldız Holding, owner of the Ülker Group, on November 20, 2007.[1][2][3][4] Godiva owns and operates more than 600 retail boutiques and shops in the United States, Canada, Europe, and Asia and is available via over 10,000 speciality retailers.[5]

In addition to chocolates, Godiva also sells truffles, coffee, cocoa, biscuits, dipped fruits and sweets, chocolate liqueur, shakes, wedding and party favors and other items arranged in gift baskets. Godiva's signature package is the Gold Ballotin (French for "small, elegant box of chocolates"). Godiva also produces seasonal and limited-edition chocolates with special packaging for all major holidays. Godiva also has license agreements for the production of ice cream, cheesecake, coffee pods and liqueur that comes in several chocolate-related flavors.

History

Godiva was founded in 1926 in Brussels, Belgium, by Joseph Draps who opened his first boutique in the Grand Place in Brussels under its present name, in honour of the legend of Lady Godiva.[6] The first Godiva shop outside Belgium was opened in Paris on the fashionable Rue St. Honoré in 1958. In 1966, the company's products reached the United States, where they were sold at luxury strip malls. The following year, it was purchased by the Campbell Soup Company. In 1972, the first Godiva boutique in North America was opened on New York's Fifth Avenue.[7]

By 2007, Godiva had annual sales of approximately $500 million. In August of that year, Campbell Soup Company announced it was "exploring strategic alternatives, including possible divestiture, for its Godiva Chocolatier business"; the company said the "premium chocolate business does not fit with Campbell's strategic focus on simple meals".[8]

On December 20, 2007, Campbell announced that it entered into an agreement to sell Godiva to Yıldız Holding based in Istanbul, Turkey, which is the owner of Ülker group and the largest consumer goods manufacturer in the Turkish food industry.[1][9] The acquisition was completed on March 18, 2008, for $850 million.[10]

Godiva today


Godiva continues to own and operate more than 450 shops worldwide.[11] The company issues six seasonal mail order catalogs a year in the USA and also accepts online and telephone orders for their products. Godiva chocolate are also sold in local malls and mini shops.

See also

References

External links

  • Godiva's official website
  • Ulker's official website
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