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City of license Portland, Oregon
Broadcast area Portland, Oregon
Branding 98-7 The Bull
Slogan "#1 For New Country"
Frequency 98.7 MHz
First air date June 6, 1948 (as KPOJ-FM)
Format Country
ERP 25,000 watts
HAAT 502 meters
Class C1
Facility ID 4114
Transmitter coordinates
Callsign meaning CoUPLe; KU-PortLand
Former callsigns KPOJ-FM (1948-1968)
KPOK-FM (1968-1973)
KUPL-FM (1973-2010)
Former frequencies 98.7 MHz (1948-1964)
98.5 MHz (1964-1997)
Owner Alpha Media
(Alpha Media Licensee LLC)
Sister stations KBFF, KINK, KUFO, KXTG, KXL-FM
Webcast Listen Live

KUPL (98.7 FM) is an American commercial broadcast radio station based in and licensed to Portland, Oregon, playing Country Music. Its studios are located in downtown Portland, and its transmitter is in Portland's west hills. The station is owned by Alpha Media and is one of two Country stations in the Portland Market. The other being 99-5 The Wolf.


  • History 1
    • KPOJ/The Golden Sound/98-FM 1.1
    • K98/98-7 KUPL/The Bull 1.2
  • On-Air Lineup 2
  • See also 3
  • References 4
  • External links 5


KPOJ/The Golden Sound/98-FM

KUPL began on June 6, 1948 as KPOJ-FM on 98.7 MHz. It was owned and operated by the Portland Oregon Journal.[1] It moved to 98.5 FM on March 27, 1964. On August 15, 1968, KPOJ-FM changed call letters to KPOK-FM. On June 18, 1973 KPOK-FM changed their format from oldies (as "The Golden Sound") to beautiful music as "98-FM" and on July 11, 1973 and changed its call letter to KUPL-FM.

K98/98-7 KUPL/The Bull

On March 16, 1984, after 10 years as a Beautiful Music station, KUPL dropped the format and switched to its current country format as "K98, Continuous Hit Country". Later the station would be known as "Couple 98". On September 4, 1997, KUPL-FM moved from 98.5FM to 98.7FM. Over the course of the next decade the station would rebrand various times including "98.7 KUPL" and "New Country 98-7 KUPL".

In August 2009, CBS Radio sold it's Portland cluster to newly formed Alpha Media, with radio vet Scott Mahalick coming aboard to program KUPL.[2] On September 16, 2010, the "-FM" suffix was removed from the station's call letters.

In March 2011, the station reverted to branding as "98-7 KUPL, #1 For The Most New Country".

On January 10, 2013 at midnight, the station dropped the "98-7 KUPL" branding for "98-7 The Bull"

98-7 The Bull currently ranks at #8 (4.7) in the Portland market according to the June 2015 PPM ratings release.

On-Air Lineup

The current lineup (as of July 13, 2015) is as follows

  • Morning Show (5 a.m.-10 a.m): Chunky, McKinzie & Jake - Evan "Chunky" Rose, McKinzie Roth, Jake Byron & Garrett "T-Bone" Kozden
  • Mid-Days (10 a.m - 3 p.m): Danny Dwyer
  • Afternoon Drive (3 p.m. - 7 p.m): Bryan "B-Dub" Washington
  • Evenings (7 p.m. - 12 a.m): Bryan LaRoche
  • Overnights (12 a.m. - 5 a.m): Cassidy Quinn
  • Weekend's/Fill-ins: Austin & Angus
  • Program Director: Scott Mahalick
  • Assistant PD/Music Director: Bryan "B-Dub" Washington

See also


  1. ^ "New FM Operation Open As KALE Changes to KPOJ" (PDF). Broadcasting. June 14, 1948. Retrieved 18 December 2014. 
  2. ^ CBS Radio Sells Portland Station Group to Alpha Broadcasting - Oregon Media Central (released August 7, 2009)

External links

  • Official KUPL website
  • Query the FCC's FM station database for KUPL
  • Radio-Locator information on KUPL
  • Query Nielsen Audio's FM station database for KUPL
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