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La Opinión

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Subject: Monica C. Lozano, Media in Los Angeles, MCI Center (Los Angeles), Sensis Agency, Third wave of coffee
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La Opinión

La Opinión
Type Daily newspaper
Format Tabloid
Owner(s) ImpreMedia
Publisher Monica C. Lozano
Founded September 16, 1926
Language Spanish
Ceased publication Present
Headquarters 700 South Flower Street
Suite 3000
Los Angeles, California 90017
 United States
Circulation 116,256 Daily
53,325 Saturday
38,167 Sunday[1]
ISSN 0276-590X
MCI Center houses the newspaper's offices

La Opinión is a Spanish-language daily newspaper published in Los Angeles, California, USA and distributed throughout the six counties of Southern California. It is the largest Spanish-language newspaper in the United States and second-most read newspaper in Los Angeles (after The Los Angeles Times). It is published by Impremedia LLC.[2] Its Impremedia shares are held by Lozano Enterprises, the private equity company of the Lozano family.[2] The newspaper is headquartered in Suites 3000 and 3100 in the MCI Center in Downtown Los Angeles.[3]


The paper was first founded and published on September 16, 1926 by Ignacio E. Lozano, Sr.. He emigrated from Mexico to San Antonio, Texas in 1908 where Lozano first founded a Spanish language daily newspaper known as La Prensa in 1913.

With the increase in the Mexican population Los Angeles experienced during the 1920s, Lozano believed he had a strong base for a Spanish newspaper in the growing city and founded La Opinión on September 16 to coincide with Mexico's Independence Day. The Lozano family retained control over both La Prensa and La Opinion until 1959 when La Prensa was sold.

In its early existence La Opinión consisted primarily of news from Mexico to accommodate the reading preferences of its audience, made up in large part by recently emigrated Mexicans. La Opinión was one of the few newspapers to provide comprehensive coverage of the deportations and repatriations of Mexicans during the 1930s as well as the Zoot Suit Riots of the 1940s.

In 1990, 50% ownership of the paper was sold to the Times Mirror Company, which merged with the Tribune Company in 2000.[4] In 2004, Impremedia bought Tribune Company out and regained full control over La Opinión.[2]

In September of 2014, they switched to a tabloid format.[5]

Lozano family

The Lozanos continued to be involved in the operations of the newspaper. Leticia Lozano, the eldest child of Ignacio E. Lozano, Jr., worked at La Opinión from 1976 to 1984, at which point she got married and moved to Italy.[6] Her younger brother, José Ignacio Lozano, was named Assistant Publisher in 1977 and Publisher in 1986. In 2004, La Opinión merged with New York City-based El Diario La Prensa, the oldest Spanish-language newspaper in the United States, to form ImpreMedia LLC. José Lozano became Vice chairman of the new parent company, and his sister, Monica C. Lozano, also serves as Senior Vice President of Impremedia LLC. In 2004, Mónica Lozano, was named Publisher and CEO of La Opinión. Monica Lozano's younger brother, Francisco Lozano, was promoted to Impremedia's corporate director of magazines in 2007.[7] He previously worked as Sales Development Director for Impremedia and as National Sales Manager for La Opinión.[8]

All Lozano family assets, Lozano Enterprises, are wrapped up in Impremedia, which was formed from the combination of Lozano Enterprises and CPK Media, in 2004.[9] Impremedia LLC is the first national Spanish-language newspaper company.

In May 2012, the Lozano family sold controlling interest in La Opinion to the Argentine newspaper La Nacion. Monica Lozano and the staff of La Opinion remain, but the family no longer controls the newspaper.[10]


La Opinion has vastly diversified its coverage from purely Mexican to include the Central American, South American, Cuban, and Puerto Rican populations that have grown in Los Angeles over the last quarter century. It now includes reporting on issues relevant to a wide variety of Hispanics. In the words of former Publisher Ignacio E. Lozano, Jr.: Our mission was no longer to be a Mexican newspaper published in Los Angeles, but an American newspaper that happens to be published in Spanish.[11]

Since 1986, La Opinión's editorial staff has doubled in size and the paper has grown to include bureaus in Sacramento, California, Washington DC and Mexico City. In 1999 and 2000, La Opinión was recognized by the National Association of Hispanic Journalists as the Outstanding Spanish Language Daily Newspaper of the Year.

In 2006, La Opinión received the highest-ranking recognition in Spanish-language journalism, the José Ortega y Gasset Award from Spain’s distinguished El País newspaper. El País honored La Opinión for its pioneering trajectory over eighty years creating and maintaining an unprecedented media outlet for the growing Hispanic population in the United States.

In November 2007, La Opinión ranked #1 in net daily paid circulation growth among the 200 largest newspapers in America for the six-month period ending September 2007, based on the latest FAS-FAX Report from the Audit Bureau of Circulation. The daily average is based on Monday-Friday.

However, since 2008, the staff of La Opinion has dwindled and the Impre Media empire grew weaker.

As of May 2012, a subsidiary of the Argentine newspaper La Nacion purchased a majority share of Impremedia and La Opinion.

The single-copy price is $0.75. Since September 2014 its Monday thru Thursday editions increased its price 50% to match its Friday thru Sunday editions.

See also


  1. ^ "2007 Top 100 Daily Newspapers in the U.S. by Circulation" (PDF). BurrellesLuce. 2007-03-31. Retrieved 2007-06-01. 
  2. ^ a b c "Lozano Enterprises Acquires Equity Investment in La Opinion from Tribune Company," January 15, 2004
  3. ^ "Contact Us." La Opinión. Retrieved on June 1, 2010.
  4. ^ websiteLa Opinión History of La Opinión: Adelante! Today and Beyond,
  5. ^ LA Observed La Opinión converts to tabloid, redesigns site,
  6. ^ Hernandez, Sandra: "Stuck in Translation," LA Weekly, 17 June 1999
  7. ^ "ImpreMedia promotes Francisco Lozano to corporate director, Magazines," February 15, 2007
  8. ^ "Francisco Lozano named Sales Development Director for ImpreMedia," Network of the National Society for Hispanic Professionals, 5 August 2005
  9. ^ "La Opinion/Lozano Family and CPK Media Announce Creation of First National Latino Newspaper," The Los Angeles Times, 15 January 2004
  10. ^ Kelly, Keith J. New York Post . 
  11. ^ websiteLa Opinión History of La Opinión: The Evolution of an Institution,

External links

  • La Opinión Digital
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