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Laneige

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Title: Laneige  
Author: World Heritage Encyclopedia
Language: English
Subject: Amorepacific Corporation, Lee Na-young, BB cream, Cosmetics, Veil (cosmetics)
Collection: Cosmetics Brands of South Korea
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Laneige

Laneige
Headquarters Seoul, South Korea
Area served
Worldwide
Products Skincare
Parent Amore Pacific
Website http://www.laneige.co.kr/

Laneige (Hangul: 라네즈) is a South Korean cosmetics brand owned by Amore Pacific.[1]

Laneige was created by Amore Pacific in 1994.[2] The brand name comes from La Neige which means Snow in French.[3]

Contents

  • History 1
  • Products 2
    • Makeup 2.1
  • Spokespersons and models 3
  • References 4
  • External links 5

History

Amore Pacific, the largest cosmetics company in South Korea, created Laneige in 1994.[4]

In 2002, Laneige launched its first stores outside of Korea in Hong Kong and China.[5]

In 2007, Laneige launched the Laneige Premium Makeup Line.[6] In the same year, Laneige launched Laneige Homme, a cosmetics brand for men.[7]

After opening over 200 stores in eight Asian countries, Laneige advances to Europe by opening its first store in Moscow, Russia.[8]

In 2010, Laneige became a professional skincare brand with Laneige Advanced Water Science.[9]

Laneige now has stores in Hong Kong, China, Taiwan, Singapore, Malaysia, Indonesia, Vietnam, Thailand, Brunei, Philippines, New Zealand, Canada, and the United States.

Products

Laneige makes skin care products. Ingredients include magnesium, manganese, and zinc. Ingredients include truffle yeast and green tea extracts, which come from natural sources. Ingredients include salicylic acid, keratinase, ghassoul (clay), and melia bark extract.

Makeup

BB cushion is a 5-in-1 product, including wide spectrum SPF 50 sunscreen, mineral water, color correction, and BB cream. This product is available in three colors.

Spokespersons and models

In March 2004, actress Jun Ji-hyun was selected as the new model of Laneige.[10]

In January 2008, Song Hye-kyo became an endorser of Laneige.[11]

References

  1. ^ http://en.amorepacific.com/brand/brand_laneige.jsp
  2. ^ http://www.laneige.com.sg/brand/laneige_history.jsp
  3. ^ http://www.laneige.co.kr/en/laneige/en_laneige_brandhistory.do
  4. ^ http://www.laneige.com.sg/brand/laneige_history.jsp
  5. ^ http://www.moodiereport.com/document.php?c_id=33&doc_id=29723
  6. ^ http://www.moodiereport.com/document.php?c_id=33&doc_id=29723
  7. ^ http://www.laneige.com.sg/brand/laneige_history.jsp
  8. ^ http://en.amorepacific.com/about/about_brand_news_list.jsp?curPage=11%
  9. ^ http://www.moodiereport.com/document.php?c_id=33&doc_id=29723
  10. ^ "Ji-hyun Jeon signed a contract as an exclusive model for Laneige.". en.amorepacific.com. 3 March 2004. Retrieved 2014-02-25. 
  11. ^ http://www.laneige.co.kr/en/laneige/en_laneige_modelgallery.do

External links

  • Laneige official website
  • Laneige China official website
  • Laneige Taiwan official website
  • Laneige Hong Kong official website
  • Laneige Malaysia official website
  • Laneige Thailand official website
  • Laneige Vietnam official website
  • Laneige Indonesia official website
  • Laneige USA official website
  • Laneige China on Sina Weibo
  • Laneige Singapore on Facebook
  • Laneige Malaysia on Facebook
  • Laneige Thailand on Facebook
  • Laneige Hong Kong on Facebook
  • Laneige Philippines on Facebook
  • Laneige Hong Kong on YouTube
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