World Library  
Flag as Inappropriate
Email this Article

Mediaset España Comunicación

Article Id: WHEBN0027865825
Reproduction Date:

Title: Mediaset España Comunicación  
Author: World Heritage Encyclopedia
Language: English
Subject: Energy (TV channel), Mediaset, Pier Silvio Berlusconi, TGCOM, Mediaset Extra
Publisher: World Heritage Encyclopedia

Mediaset España Comunicación

Mediaset España Comunicación, S.A.
Type Sociedad Anónima
Traded as BMAD: TL5
Industry Media
Founded March 10, 1989 (1989-03-10)
Headquarters Fuencarral, Madrid, Spain
Area served Nationwide
Key people Alejandro Echevarría (Chairman)
Paolo Vasile (CEO)
Giuseppe Tringali (CEO)
Products Television and radio broadcasting, online content
Revenue Increase €855.06 million (2010)[1]
Operating income Increase €219.44 million (2010)[1]
Profit Increase €70.54 million (2010)[1]
Total assets Increase €1,980 million (2010)[1]
Owners Mediaset S.p.A. (41.5%)
Promotora de Informaciones, S.A (13.6%)
Employees 1,581 (2010)[1]
Subsidiaries Sogecuatro, Grupo Editorial Tele 5, Telecinco Cinema, Publiespaña, Conecta 5 Telecinco
Website .es.mediasetwww

Mediaset España Comunicación, S.A. (Spanish pronunciation: ), previously Gestevisión Telecinco, is a Spanish television network and media production company. It is the largest television network in Spain.


1989–1993: The early years

Gestevisión Telecinco was established on 10 March 1989, to participate in the government auction of broadcasting licenses announced by Felipe González's government following the Ley de Televisión Privada (Law of Commercial Television). Its first president was Germán Sánchez Ruipérez and, with a capital de 250 million pesetas, it's shareholding was distributed as follows:

  • Fininvest, presided by Silvio Berlusconi (25%);
  • Divercisa, belonging to the Organización Nacional de Ciegos de España (ONCE), presided by Miguel Durán (25%);
  • Sociedad Europea de Comunicación e Información (CECISA), belonging to Ediciones Anaya, presided by Germán Sánchez Ruipérez (25%);
  • Juan Fernández Montreal, owner of Chocolates Trapa (15%);
  • Promociones Calle Mayor, of the property developer Ángel Medrano Cuesta (10%).

On August 25, 1989 Gestevisión Telecinco, along with Antena 3 Televisión and PRISA TV, were issued a 10 year broadcasting license to operate a national, free-to-air, commercial television channel. On March 3, 1990 Tele5 (as it was known then) began its initial broadcast.

In 1997 Silvio Berlusconi's Mediaset acquired the majority of shares in Telecinco.[2]

The main director of Atlas, Chema Baptist, added maximum responsibility of Telecinco's internet area and new business multiplatform to his duties. This decision was part of the company's policy of harnessing content creation and management in new technologies, and it took place immediately after the repurchase of 50% of his internet branch was finalised by Orange in 2001.

In 1998, after the arrival of Paolo Vasile as Chief executive officer, Telecinco became more prominent in Spain. On 10 March 2000, the Spanish government renewed the concession for a further 10 years

Gestevisión Telecinco was listed on the stock exchange on 24 June 2004.[3]

2009–present: Telecinco-Cuatro merger

On December 18, 2009, Mediaset, the controlling shareholder of Gestevisión Telecinco, and PRISA, parent company of Sogecable, presented an agreement to merge their television operations (Telecinco and Cuatro). Following this merger, Cuatro would be purchased in full by Telecinco. As part of the deal, PRISA would buy newly issued shares of Gestevisión Telecinco, giving it an 18% stake in the company.

This agreement made Gestevisión Telecinco the largest television network in Spain by audience share. In total the group would operate eight free-to-air channels: Telecinco, Cuatro, LaSiete, FactoríaDeFicción, LaNueve, CNN+ and CincoShop.

The board of directors of the enlarged Gestevisión Telecinco (which will keep the brands and editorial structure of both Telecinco and Cuatro) has Alejandro Echevarria as a chairman and Juan Luis Cebrián as a vicechairman, both non-executives; with two CEOs, Paolo Vasile (programming) and Giuseppe Tringali (advertising). PRISA also has two CEOs and nominates the vice-chairman of the operator.

As part of the agreement, Gestevisión Telecinco will take a 22% shareholding in the Digital+ platform.[4][5]

On March 11, 2011 following the purchase of Cuatro and the creation of its newest channel, Divinity, the company informed the Comisión Nacional del Mercado de Valores to amend the corporate name of the company from Gestevision Telecinco to Mediaset España Comunicación.

Mediaset is a supporter of the Hybrid Broadcast Broadband TV (HbbTV) initiative (a consortium of broadcasting and Internet industry companies including SES, OpenTV and Institut für Rundfunktechnik) that is promoting and establishing an open European standard for hybrid set-top boxes for the reception of broadcast TV and broadband multimedia applications with a single user interface, and has run pilot HbbTV services.[6]


It is currently owned by Mediaset Investimenti (41.22%), PRISA (17.34%) and free-float (39.87%). In 1997, the corporate identity was changed from Tele 5 to the current Telecinco, dropping Berlusconi's flower logo in the process.

Group responsibilities

  • Grupo Editorial Tele 5, S.A.U. (Spain)
  • Agencia de Televisión Latino-Americana de Servicios y Noticias España, S.A.U. (Spain)
  • Telecinco Cinema, S.A.U. (Spain)
  • Publiespaña, S.A.U. (Spain)
  • Cinematext Media, S.A. (Spain)
  • Conecta 5 Telecinco, S.A.U. (Spain)
  • Mediacinco Cartera, S.L. (Spain)
  • Canal Factoría de Ficción, S.A.U. (Spain)
  • Atlas Media, S.A.U. (Spain) - News agency responsible for providing news content for Telecinco's daily news bulletins.
  • Agencia de Televisión Latino-Americana de Servicios y Noticias País Vasco, S.A.U. (Spain)
  • MiCartera Media, S.A.U. (Spain)
  • Publimedia Gestión, S.A.U. (Spain)
  • Advanced Media, S.A.U. (Spain)
  • Cinematext Media Italia, S.R.L. (Italy)
  • Telecinco Factoría de Producción, S.L.U. (Spain)
  • Sociedad General de Televisión Cuatro, S.A. (Spain) - Defunct subsidiary responsible for operating Cuatro.
  • Compañía Independiente de Noticias de Televisión, S.A. (Spain) - News agency responsible for providing content for the now defunct CNN+ news channel.
  • Sogecable Media, S.L. (Spain)





  1. ^ a b c d e "Annual Report 2010". Telecinco. Retrieved 2011-03-30. 
  2. ^ History of Mediaset SpA
  3. ^ Gestevisión Telecinco, S.A. and Subsidiaries. Consolidated financial accounts and management report as of 31 December 2004
  4. ^ Telecinco y Cuatro se fusionan para liderar la televisión en España El País, 18 de diciembre de 2009
  5. ^ Telecinco y Cuatro fusionarán sus operaciones Telecinco, 18 de diciembre de 2009
  6. ^ David Del Valle. Spain selects HbbTV standard. Advanced Television November 25, 2011. Retrieved March 27, 2012

External links

  • Site officiel de Mediaset España
  • Telecinco Hoover's Factsheet
  • Telecinco company profile — Google Finance
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.