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Mirdiff City Centre

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Mirdiff City Centre

Mirdiff City Centre
Location Dubai,  United Arab Emirates
Opening date 16 March 2010[1][2]
Management MAF Dalkia
Owner Majid Al Futtaim (MAF Holding)
Architect RTKL, and Holford Associates
No. of stores and services 430-450
Total retail floor area 5.9 million sq ft[1]
Parking 7,000
Website [1]

Mirdif City Centre is a regional shopping mall in the UAE located on Emirates Road and developed by Majid Al Futtaim Properties, the leading shopping centre pioneer in the MENA region. With a gross leasable area extending to 196,000 square meters, it is home to more than 465 world class stores and a market mix that includes brands from retailers in key categories such as convenience, services, fashion, home, electronics, entertainment and leisure, giving shoppers a wealth of choice. Key anchor stores include Carrefour, VOX Cinemas, Playnation, Debenhams, Emax, Centrepoint, Crate & Barrel, Home Centre, Hamleys, Decathlon and Fitness First.

The Centre’s entertainment includes some new and unique leisure concepts housed in Playnation featuring Little Explorers, a children’s ‘edutainment’ centre, iFly Dubai, an indoor sky diving experience, Yalla Bowling, a 12 lane bowling alley, Soccer Circus Dubai featuring indoor training camps and Aquaplay, an indoor waterpark for younger children. Mirdif City Centre also features a 10-screen cinema complex, VOX Cinemas and has parking capacity for 7,000 vehicles.

Opened in March 2010, Mirdif City Centre is the first shopping mall in the region to have been awarded a Gold LEED rating for its environmentally sustainable design. The two-level racetrack mall has a direct access from Emirates Road at Interchange 55, with three dedicated bridges accessing the mall.


Retail

  • Carrefour – 15,000 square meters
  • Centrepoint – 7,935 square meters
  • Crate & Barrel – 11,756 square meters
  • Debenhams – 5,060 square meters
  • Decathlon – 4,199 square meters
  • Pottery Barn Kids – 1,761 square meters

Dining

Over 80 restaurants and cafés that include two food courts with 34 outlets, restaurant precincts, coffee shops and casual dining

Entertainment

Playnation is an entertainment zone for children and adults, totalling 12,000 square metres with unique interactive leisure concepts that include:

  • iFLY Dubai, an indoor skydiving centre – the first of its kind within a mall
  • Soccer Circus Dubai and Team Zone, a fully interactive football attraction – first of its kind in the region
  • Little Explorers, a new concept specifically designed to help younger children explore their environment through an interactive learning experience
  • Yalla! Bowling, a 12 lane cosmic ten pin bowling attraction featuring advanced video simulation and video games
  • Magic Planet, the malls most popular entertainment centre featuring fun kid’s arcade games and activities
  • Sky Trail & Climbing wall, a multi-faceted obstacle course that is suspended along the ceiling of the mall (13 meters above ground) Located adjacent to an 8 meter climbing wall.

Aquaplay

Aquaplay is a new water-based ‘edutainment’ recreation facility that combines learning with pleasure, aimed at 2 to 8 year olds

VOX Cinemas

A 10- screen cinema located on level 1 of the Mall. This includes two VOX GOLD Premium cinemas with an exclusive VOX GOLD lounge, a Big Screen concept called VOX MAX with bigger seats, bigger screen and bigger Dolby 7.1 Digital surround sound and a large foyer area for events, parties and promotions. The cinema also has a VOX Café at the entrance to relax at before or after the movie.

Committed to providing convenience, customers can purchase tickets via the VOX Cinemas website, kiosks, an iPhone app, or onsite hassle-free! VOX Cinemas that provides Middle East with the only high-resoultion 4K digital projection, is the cinema arm of Majid Al Futtaim Ventures, a division of the Majid Al Futtaim Group, the leader in the Middle East’s shopping mall and leisure sector.

Industry Recognition & Awards

  • 2012 ICSC Silver Award – CSR (Cause Marketing): ‘Trashion Show’
  • 2012 ICSC Silver Award – Sales & Events Promotion: ‘Monday’s Sobhiya’
  • First shopping mall development in the UAE to be awarded the Gold Leadership in Energy and Environmental Design (LEED) certification for sustainability in September 2011
  • Awarded a Guinness World Record in March 2010 for the most people painting simultaneously during the Centre’s opening week and as a part of the Mirdif City Centre Community Art Project. 481 students from around Dubai joined forces for the record attempt within the mall’s Central Galleria.
  • Awarded two international marketing awards, one Gold and one Silver, from the International Council of Shopping Centres, for the Asia region in November 2010.
  • Presented the Gold ICSC Asia Shopping Centre Award in 2010 for its “Because We Care” environmental campaign – a community mural project held in conjunction with the mall’s opening, and the Silver Award for Mirdif City Centre’s strategic advertising and promotions program implemented for the official launch of Mirdif City Centre in March 2010.


See also

References

External links

  • Official website
  • UAEpropertytrends.com
  • Macegroup.com
  • skyscrapercity.com
  • Dubai-online.com
  • TEN Yellow Pages
  • Constructionweekonline.com
  • Official website
  • Mirdif City Centre Facebook Page
  • Mirdif City Centre Twitter Page
  • Mirdif City Centre Instagram Page
  • Mirdif City Centre YouTube Page



Coordinates: 25°12′59″N 55°24′27″E / 25.2162788°N 55.4074001°E / 25.2162788; 55.4074001

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