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Nesquik (mix)

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Title: Nesquik (mix)  
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Subject: Nido, Libby's, Gerber Products Company, Nespresso, Dog Chow
Collection: 1948 Introductions, Brand Name Beverage Products, Brand Name Chocolate, Chocolate Beverages, General Mills Brands, Household Brands, Nestlé Brands
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Nesquik (mix)

Nestlé Nesquik logo
Nesquik tin.

Nesquik, formerly Nestlé Quik, is a family of beverage mixes for flavored milk made by the Nestlé corporation, and the original product in the Nesquik line. It began as a chocolate powdered flavoring mix in the United States in 1948, as Nestlé Quik. In the 1950s, it was launched in Europe as Nesquik. In countries with the Quik term (including Brazil, the USA, Canada, Mexico, and Australia, where it was originally marketed under the name Nestlé's Quik), the name was changed to the worldwide brand Nesquik in 1999.[1]


  • Product line 1
    • Powders 1.1
    • Syrup 1.2
    • Ready-to-Drink 1.3
  • Advertising campaigns 2
    • Jimmy Nelson, Danny O'Day and Farfel 2.1
    • Nesquik Bunny (a.k.a. Quiky) 2.2
      • Appearances in other media 2.2.1
  • 2012 Recall 3
  • See also 4
  • References 5
  • External links 6

Product line


  • Nestlé Quik Chocolate Powder was introduced in 1948.
  • Nestlé Quik Banana Powder was introduced 1954.
  • Nestlé Quik Strawberry Powder was introduced prior to 1960.
  • Nestlé Quik Vanilla Powder was introduced in 1979, discontinued in 2006.
  • Additional powder flavors have been introduced, but discontinued: Grape (1970's?-?), Cherry (1989–1995), Jungle Jaffa (199?-200?), Mango (1991-2000), Cream (1997), Triple Chocolate (2002–2006), Vanilla (2003–2006), Honey (2001–2006), Crème Soda (sold in South Africa until recently), Caramel,[2] Cookies & Cream.
  • Nestlé Quik Chocolate No Sugar Added was introduced in 1993. This product contains artificial sweetener (sucralose).


  • Nestlé Quik Chocolate Syrup was introduced in 1981. Strawberry was added in 1989. Mixed flavours, such as Strawberry Banana and Chocolate Caramel, have also been produced.


  • Nestlé introduced Ready-to-Drink Quik Chocolate Milk in 1984. Strawberry was added in 1987, and Banana was added in 1990. Vanilla and Double Chocolate are also available.
  • Fat Free Quik Chocolate Milk was introduced in 1998.
  • Nesquik Milkshakes come in Chocolate and Strawberry. Chocolate Caramel was introduced in 2007.
  • Nestlé introduced Nesquik "Magic" Straws in 2008

The ready-to-drink versions of Nesquik ended production in 2009 in the UK.

Advertising campaigns

Jimmy Nelson, Danny O'Day and Farfel

In 1955, Nestlé hired ventriloquist Jimmy Nelson to do its advertising on children's television programming. Nelson's dummy Danny O'Day would say that Quik "makes milk a mill-ion" (dollars). Danny and a dog named Farfel would finish the commercials by singing Nestlé's brand-new signature jingle:

Danny: N-E-S-T-L-E-S,
Nestlé's makes the very best...
Farfel: Choc-'late

Farfel would finish with the sound of his jaw snapping shut. This effect was accidentally invented when Nelson's sweaty finger (a result of nervousness) slipped off the mouth control during his first audition in front of the Nestlé executives. This would normally be a serious technical mistake for a ventriloquist, but they actually liked it so much they insisted Nelson keep it in. Nelson performed the jingle that way for ten years.[3]

Nesquik Bunny (a.k.a. Quiky)

Early bunny mascot appeared on Strawberry Quik cans.

A cartoon Quik Bunny first appeared on the cans of the strawberry flavor when it was introduced. Later, an anthropomorphic animated bunny wearing a large red "Q" on a collar-like necklace, was introduced in television commercials as the new chocolate Quik mascot. He debuted in 1973. The character is voiced by Barry Gordon.

He sings a new jingle in a rock-and-roll rhythm:

"It's so rich and thick and choco-lik,
That you can't...drink it slow...
if it's Quik!"

Then he vocalizes only four notes "oh-bo-de-oh" and instead of vocalizing the fifth note which is "doh", he immediately sucks all of his drink down through a straw, then finishes the rhyme by forlornly intoning, "That's the saddest sound I know."

In France, Italy and Canada, he is known as Quicky the Nesquik Bunny. France and Greece first had another mascot for Nesquik, which was a fat yellow dog cartoon monster called Groquik—a variation of Gros Quik ("Fat Quik"), created by Gilbert Mast and puppeteered by Yves Brunier. In Greece the mascot was called Κουικάρας (or Quikáras—English:"Big Quik") He was later replaced by Quiky, much to the discontent of fans who protested against the lack of a sympathetic character and the Americanism. In Portugal, the mascot was a kangaroo, Kangurik, which was replaced by Quiky in 1989/1990. In Italy, before the arrival of Quicky, the mascot was an anthropomorphized box of Nesquik called Mr.Nesquik. In Spain there was no mascot prior to the introduction of Quicky in 1990/1991.

In the USA by 2001, the Quik Bunny was renamed the Nesquik Bunny and his "Q" changed to an "N" when the brand name was changed. He appears on the packaging and marketing and has appeared in the product's television commercials. The artist who made the redesign of the Bunny for its global implantation in the nineties, was the cartoonist Ramon Maria Casanyes.

Appearances in other media

  • The Quik Bunny was parodied in the animated television series Drawn Together episode "Unrestrainable Trainable" where he was found engaging in sexual activity with three of the main characters, and stunned at the contents of his "chocolate milk".
  • A promotional comic with Superman
  • The Adventures of Quik Bunny comic
  • Southern Baptist minister and comedian Reverend Grady Nutt told a joke in his stand-up act in which a minister, possessing a suitably charismatic voice, could read the ingredients off a box of Nestlé's Quik, putting the proper meaning and interpretation into words like niacin, thiamine, riboflavin, "and people would stand weepin' and volunteerin' for foreign missions!"
  • In "The Launch Acceleration" episode of the fifth season of TV series "The Big Bang Theory," it was revealed that the Strawberry quik is the favorite pink fluid of Dr. Sheldon Cooper, in a "hot date" with Dr. Amy Farrah Fowler as the latter attempts to transfer his attachment to several items towards her.
  • In Disney's 2012 film, Wreck It Ralph, the Nesquik chocolate milk mix appears when Fix It Felix and Sergeant Calhoun fall from a double-stripe in Sugar Rush. The sign in the mix said "Nesquik Sand"(quick sand.)

2012 Recall

On November 8, 2012, Nestlé USA issued a voluntary recall of limited qualities of Nesquik Chocolate Powder made and sold in the United States. These that were recalled were of the 10.9, 21.8, and 40.7 ounce tins. This recall only affected the chocolate variety; it did not affect the other varieties of the mix or any other products by Nesquik. This was the first recall of a Nesquik product.

These tins were taken off the market after Nestlé was informed via a supplier, Omya Inc. that it had issued a recall of certain lots of one of its own products, calcium carbonate for Salmonella contamination.

The affected Nesquik chocolate mix was produced during early October, 2012. All affected products have an expiration date of Best Before Oct 2014.[4][5][6][7][8]

Nestlé issued a statement on the recall stating: We apologize to our consumer and sincerely regret this incident.[9]

See also


  1. ^ "About Nesquik- Brand Heritage". Nestlé Middle East FZE. Retrieved 2015-01-17. Developed in the United States of America in 1948, we were originally known as Nestlé Quik [..] In the 1950s the brand was launched in Europe as NESQUIK®. This followed with a worldwide name change for the brand and then from 1999 onwards it became NESQUIK® in all countries. 
  2. ^ (Portuguese) Nesquik Caramel - Nestlé | Calories of the food (relatively caloric for a product marketed at children, was sold in Brazil along the decades of 1990 and 2000)
  3. ^ J.C. Johnson (2005). "Jimmy Nelson: Warm Memories of Danny O' Day, Farfel, & Chaaawwwwclate". Talking Retrieved 2010-11-16. 
  4. ^ "Nestlé USA Announces Voluntary Recall of NESQUIK® Chocolate Powder". FDA. November 8, 2012. Retrieved April 4, 2013. 
  5. ^ Bengle Gilbert, Carol. "Nesquik Recall Q and A: Are Your Kids Safe?". Yahoo! News. Retrieved April 4, 2013. 
  6. ^ McMullen, Laura (November 12, 2012). "HealthBuzz: Salmonella Concerns Prompt a Nestlé Recall". US News. Retrieved April 4, 2013. 
  7. ^ "RECALL: Nestlé NESQUIK Chocolate Powder Recalled For Salmonella". Novi Patch. Retrieved April 4, 2013. 
  8. ^ "Nesquik Chocolate Powder recalled". CBS News. November 8, 2012. Retrieved April 4, 2013. 
  9. ^ Hsu, Tiffany (9 November 2012). "Nestlé recalls Nesquik chocolate powder over salmonella concerns". Los Angeles Times. 

External links

  • Official U.S. site
  • Nesquik on Nestlé UK
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