World Library  
Flag as Inappropriate
Email this Article

Pentagram (design studio)

The Pentagram building in Manhattan, at 204 Fifth Avenue, was designed by C.P.H. Gilbert. On top of the building at the time this image was taken (2010) is a statue by Antony Gormley, part of his Event Horizon installation on buildings around Madison Square

Pentagram is a design studio that was founded in 1972 by Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange, Bob Gill, and Mervyn Kurlansky in Needham Road, West London, UK. They now have offices in London, New York, San Francisco, Austin and Berlin.


  • History 1
  • Scope and clientele 2
  • References 3
    • Bibliography 3.1
    • Notes 3.2
  • External links 4


Pentagram was founded on the premise of collaborative interdisciplinary designers working together in an independently owned firm of equals. Peter Harrison and Woody Pirtle as partners. In 1990-91 Michael Bierut, Paula Scher, graphic designers and James Biber an architect, joined the New York office and eventually moved to a building at 204 Fifth Avenue, a building designed by C.P.H. Gilbert, where the office still resides. Now in the New York office there are eight partners including Bierut, Scher, Michael Gericke, Abbott Miller, Luke Hayman, Emily Oberman, Natasha Jen and Eddie Opara.[2]

In London, all the founding partners, along with David Hillman and John McConnell have departed, leaving a second and third generation of partners working in the Needham Road office. John Rushworth, Daniel Weil (an industrial designer), Angus Hyland, Justus Oehler (running the Berlin branch), Harry Pearce, Domenic Lippa, Naresh Ramchandani and Marina Willer [3] along with architect William Russell now comprise the London office.

In Austin, DJ Stout runs a single partner office. Architect Lorenzo Apicella runs a single partner office in San Francisco that focuses on the design of architecture, interiors and exhibitions.

Scope and clientele

Pentagram does work in graphic design, identity, architecture, interiors and products. They have designed packaging and products for many well known companies, such as Tesco, Boots, 3Com, Swatch, Tiffany & Co, Dell, Netgear, Nike and Timex. They have also developed identities for Citibank,[4] United Airlines, and The Co-operative brand in the UK, winning a silver award from the Design Business Association.[5] In 2007, they updated the visual identity of Saks Fifth Avenue.[6]

In addition to graphic design work, the firm has partners working on architectural projects such as the Harley-Davidson Museum, the Alexander McQueen shops, Citibank interiors, the Adshel and Clear Channel buildings in London, a host of private residences including the Phaidon Atlas of Architecture listed Bacon Street Residence, the new London club Matter, along with a host of interior, retail, restaurant and exhibition projects.

Pentagram was hired to redesign the American cable television program, The Daily Show's set and on-screen graphics in 2005.[4]

Outside of commercial work, Pentagram also does President's Council on Service and Civic Participation awarded Pentagram the "DNA" award for incorporating pro bono services into business culture. Recently, Pentagram has done work for the One Laptop Per Child.[7]

Pentagram also supports up-and-coming artists. Angus Hyland was a notable early supporter of illustrator

  • Pentagram's official website
  • Pentagram Book Five
  • The fellowship of Pentagram
  • Domenic Lippa's interview. CYAN magazine

External links

  1. ^ Theo Crosby, "The Painter as Designer", Edward Wright graphic work and painting, Arts Council, 1985, pp.49-50
  2. ^ "Pentagram's Newest Partner is Eddie Opara" on CoDesign. Accessed: 2010-11-18
  3. ^ Marina Willer joins Pentagram
  4. ^ a b Vanderbilt, Tom. "The Daily Show: Satire Restyled." BusinessWeek. Accessed on September 26, 2006.
  5. ^  
  6. ^ Rawsthorn, Alice. "The new corporate logo: Dynamic and changeable are all the rage." International Herald Tribune. Accessed on May 5, 2007.
  7. ^ Scott, Sandy."Six Organizations Honored for Outstanding Pro Bono Service." USA Freedom Corps. Accessed on February 26.2008.
  8. ^ Stones, John (January 20, 2005). "Out of the ordinary". Design Week. 
  9. ^ New Work: Big Ten Conference Logo


  • “Pentagram.” The Design Encyclopedia. Ed. Mel Byars. 2nd ed. New York: Museum of Modern Art, 2004. 431.
  • “Pentagram.” The Thames and Hudson Dictionary of 20th-Century Design and Designers. Ed. Guy Julier. New York: Thames and Hudson, 1999. 153.
  • Profile: Pentagram Design, by Rick Poynor and Susan Yelavich, Phaidon Press Ltd, 2004. (978-0714843773)



On December 13, 2010, the Big Ten conference unveiled their new logo designed by Pentagram.[9]


This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.