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Portales, New Mexico

Portales, New Mexico
Roosevelt County Courthouse in Portales
Nickname(s): Spanish for "porches"; "city of porches"
Motto: The Land of Enchantment
Location of Portales, New Mexico
Location of Portales, New Mexico
Portales, New Mexico is located in USA
Portales, New Mexico
Location in the United States
Country United States
State New Mexico
County Roosevelt
 • Total 8.9 sq mi (17.7 km2)
 • Land 8.9 sq mi (17.7 km2)
 • Water 0.0 sq mi (0.0 km2)
Elevation 4,006 ft (1,221 m)
Population (2010)
 • Total 12,280
 • Density 1,624.9/sq mi (627.4/km2)
Time zone Mountain (MST) (UTC-7)
 • Summer (DST) MDT (UTC-6)
ZIP codes 88123, 88130
Area code(s) 575
FIPS code 35-59260
GNIS feature ID 0893416

Portales is a city in and the county seat of Roosevelt County, New Mexico, United States.[1] The population was 12,280 at the 2010 census. Portales is located near the larger city of Clovis as well as Cannon Air Force Base, a major contributor to the economy of the region.

Clovis-Portales Combined Statistical Area, including Clovis, 19 miles (31 km) away and Cannon Air Force Base, 13 miles (21 km) away.


  • City 1
  • History 2
  • Geography 3
    • Climate 3.1
  • Demographics 4
  • Living 5
  • Economy 6
  • Notable people 7
  • References 8
  • External links 9


The city's downtown area is centered around a traditional-style town square, based upon Spanish urban design.[2] The center of the town square includes the 1930s WPA-style Roosevelt County Courthouse, including original architectural details from the era, as well as the adjacent 1930s Post Office. The Courthouse Square is ringed with retail shops. The Tower Theater, a historic theater located in the downtown area, has recently been renovated. Eastern New Mexico University (ENMU) forms a sizable district with its campus and surrounding residential stock catering largely to students. Arts and cultural offerings emanate from Eastern New Mexico University, the third largest state university in New Mexico. Portales ranks in the top 20% of US cities for racial diversity, percentage of college educated adults, and percentage of people who walk or bike to work. Portales rates in the top 10% of US cities for a short commute, rent affordability, and low taxes.[3]


Portales, 1904

Clovis Man inhabited the Blackwater Draw area north of Portales until 11,000 years ago. The Blackwater Draw Museum and Blackwater Archeological site are two of the most visited locations in the region.

Semi-nomadic non-Pueblo Southern Athabaskan groups (Apache, Navajo) occupied much of the area as early as the 13th century. In the early 18th century, the Comanche displaced the Apache who had previously lived in this region. The Comanche commanded the area until late in the 19th century.

The surrounding area of eastern New Mexico is part of what came to be known in the colonial period during Spanish rule as the "Llano Estacado", an arid and treeless plateau bounded on the north and west by the Caprock Escarpment stretching south from the Canadian River and east along the Pecos River. The Spanish soldier and explorer Francisco Vázquez de Coronado, the first European to traverse the area in 1541, named the region after seeing these cliffs. From the north they resemble a stockade ("estacada") surrounding the high table-land, thus the name, meaning "Stockaded Plain" or "Palisaded Plain."

The US territorial settlement of Portales occurred in the late 19th century as cattle herders discovered a water source emanating from a rocky ledge resembling a Spanish porch. The local watering hole took on the name "Portales", and a few settlers began ranching nearby. The City of Portales was formally established in 1909 with the arrival of the railroad to the southwestern High Plains. The first Mayor of Portales was Washington Ellsworth Lindsey, who later became a state Governor of New Mexico.

The town developed in an orderly fashion through the early 20th century.[4][5] In particular, given its access to the Ogallala Aquifer, improved surface irrigation techniques supported steady growth in agriculture.[6][7]

Eastern New Mexico University was established in 1934 as a teacher's college. Originally a junior college, it became a four-year institution in the mid-20th century. The Great Depression brought several important Works Progress Administration (WPA) construction projects including the Eastern New Mexico University Administration Building, the downtown Portales Post Office, and the Roosevelt County Courthouse. All three buildings are listed on the National Register of Historic Places.

A 1940 Census Enumeration District Map displays the street layout of Portales as of 1940. Street names throughout Portales were changed in 1951 as reflected in current maps.


Portales is located in eastern New Mexico at (34.182184, -103.338737).[8] According to the United States Census Bureau, the city has a total area of 6.8 square miles (18 km2), all of it land. The greater Portales area (Zip Code 88130) is approximately 20 square miles (52 km2), completely surrounded by range and farm land. According to the Köppen Climate Classification system, Portales has a semi-arid climate, abbreviated "BSk" on climate maps.[9]


Climate data for Portales, New Mexico (1981–2010)
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year
Average high °F (°C) 54.3
Average low °F (°C) 23.9
Average precipitation inches (mm) 0.60
Average snowfall inches (cm) 1.5
Source: NOAA[10]


As of the census[13] of 2000, there were 11,131 people, 4,188 households, and 2,659 families residing within the city limits of Portales. By 2007, the number of people counted in Portales, including those within the city limits and in the nearby surroundings had grown to nearly 17,000 people (University of New Mexico BBER). Eastern New Mexico University had over 4,300 students and 700 faculty and staff in 2008.

The population density of the city of Portales in 2000 was 1,624.9 people per square mile (627.4/km²). There were 4,862 housing units at an average density of 709.7 per square mile (274.0/km²). The racial makeup of the city was 68.80% White, 2.28% African American, 1.12% Native American, 0.96% Asian, 0.09% Pacific Islander, 23.39% from other races, and 3.35% from two or more races. Hispanic or Latino of any race were 38.13% of the population.

There were 4,188 households in Portales in 2000, out of which 33.6% had children under the age of 18 living with them, 45.3% were married couples living together, 14.2% had a female householder with no husband present, and 36.5% were non-families. 27.8% of all households were made up of individuals and 10.0% had someone living alone who was 65 years of age or older. The average household size was 2.49 and the average family size was 3.09.

In the city the population is fairly young. In 2000, 26.3% of the population was under the age of 18, 20.1% from 18 to 24, 25.4% from 25 to 44, 15.9% from 45 to 64, and 12.2% who were 65 years of age or older. The median age was 27 years in 2000. For every 100 females there were 93.6 males. For every 100 females age 18 and over, there were 89.8 males.

The median income for a household in the city was $24,658 in 2000 and the median income for a family was $30,462. Males had a median income of $27,080 versus $20,625 for females. The per capita income for the city was $12,935 in 2000. About 18.8% of families and 24.9% of the population were below the poverty line, including 25.5% of those under age 18 and 17.5% of those age 65 or over. By 2007, per capita income had risen significantly, while the poverty rate had dropped, in large part due to massive growth in the dairy industry. The creative class quotient for Portales was 21% in 2007.


According to a study conducted by, of 577 micropolitan areas, Portales ranked 15th in the nation and ninth in the western United States in overall quality of life.[14] The goal of the study was to identify America’s most attractive micropolitan areas and points were given to small, well-rounded communities where the economy is strong, traffic is light, the cost of living is moderate, adults are well-educated, and access to big-city attractions is reasonably close.

The study identified 12 categories including population growth, per capita income, small business growth, professional jobs, commuting, cost of living, and advanced degrees. Cities were given points for positive results and negative scores if they were below the national averages. These scores were then totaled to determine its overall rank on the list of micropolitan areas.

High School Spirit Wall downtown

Portales, the smallest city in the top 25, received a quality of life score of 8.96, the 15th highest score in the nation. According to Scott Thomas, the author of the study, the income per capita, short commuting times, low taxes, and substantial percentage of adults with a graduate degree contributed to the ranking. Los Alamos was the only other New Mexico city to be recognized in the top 20.


The economy of Portales and surrounding communities is strongly supported by the peanut and dairy industries, Eastern New Mexico University, value-added food processing, a growing military presence, and agriculture (including cattle ranching, dairy farming, and crop production). In recent years, the economy of Portales has grown significantly along with the price and volume of agricultural commodities being produced in the region. The area around Portales is also drawing increased attention for its abundance of steady wind power, solar energy, and biofuel feedstock.

Portales continues to be a major U.S. exporter of Valencia peanuts.[15] DairiConcepts with Dairy Farmers of America processes local milk into milk solids for domestic and export use. Spanish energy corporation Abengoa Bioenergy operates a large ethanol plant in Portales, which was doubled in size in 2005,[16] and Coca Cola Southwest Canners operates an energy drink canning and bottling plant.

The Portales economy is also connected to Cannon Air Force Base located approximately 13 miles (21 km) to the north. The base operates a leased military housing area in Portales with 150 single-family dwellings. Major Portales retailers include Wal-Mart, True Value hardware, small privately owned boutique shops, restaurants, and professional services in the downtown area, super save grocers(IGA), several furniture stores, and a number of discount retailers and auto dealers.

In 2002, the US Census recorded wholesale trade of $53,713,000 and retail trade of $147,174,000 in Roosevelt County. In 2006, data from econometrics firm EMSI predicted that by 2015, Roosevelt County would experience over 50% employment growth in several key economic sectors, including professional and business services, education and health services, and manufacturing. The same report predicted over 100% growth in leisure and hospitality services in the Portales area by 2015.

In 2007, Buxton Incorporated conducted a retail location analysis for Portales and found the retail market potential to be over $180 million, nearly $30 million higher than existing local retail trade, indicating demand exceeding supply.

Unemployment in Roosevelt County in 2007 averaged less than 3%, and the cost of living was approximately 83% of the US average, based primarily on the historically low but rising cost of housing in the area. By 2009, Portales continued to experience economic growth, with unemployment in the 3.7% range. Portales remained partially insulated from the national economic downturn of 2008-2010 due in part to a balanced economy based on agri-business and staple food product manufacturing (primarily peanut butter and milk), higher education, and a relatively strong local retail services market fueled by a growing population of Eastern New Mexico University students and Cannon Air Force Base employees.

Notable people


  1. ^ "Find a County". National Association of Counties. Retrieved 2011-06-07. 
  2. ^ "Plazas of New Mexico". University of New Mexico. Retrieved 29 July 2015. 
  3. ^
  4. ^ "Portales History". Roosevelt County Chamber of Commerce. Retrieved 29 July 2015. 
  5. ^ "Roosevelt County History". USGenWeb Archives. Retrieved 30 July 2015. 
  6. ^ "N.M. town nuts about farming". Amarillo Globe News. Retrieved 30 July 2015. 
  7. ^ "Water Issues of Eastern New Mexico: Get Your Water Kicks on Route 66" (PDF). New Mexico Water Resources Research Institute. Retrieved 29 July 2015. 
  8. ^ "US Gazetteer files: 2010, 2000, and 1990".  
  9. ^ Climate Summary for Portales, New Mexico
  10. ^ "NOWData - NOAA Online Weather Data".  
  11. ^ "Annual Estimates of the Resident Population for Incorporated Places: April 1, 2010 to July 1, 2014". Retrieved June 4, 2015. 
  12. ^ "Census of Population and Housing". Retrieved June 4, 2015. 
  13. ^ "American FactFinder".  
  14. ^ America's Dreamtowns: Regional leaders in small-town quality of life rankings
  15. ^ "Portales synonymous with peanuts". Portales News Tribune. Retrieved 29 July 2015. 
  16. ^ staff (January 10, 2005). "New Mexico ethanol plant to double in size". Southwest Farm Press. Retrieved 29 June 2010. 

External links

  • City of Portales
  • Roosevelt County Chamber of Commerce
  • Roosevelt County Community Development Corporation
  • Eastern New Mexico University-Blackwater Draw Archaeological Site
  • A resource for the Clovis/ Portales/ Curry/ Roosevelt and Cannon Air Force Base Community
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