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Post Cereals

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Title: Post Cereals  
Author: World Heritage Encyclopedia
Language: English
Subject: Dina Merrill, C. W. Post, Spokestoon, Sugar Bear, Golden Crisp, Postum, Clarence Birdseye, Alpha-Bits, Oreo O's, Wintergreen (comics)
Publisher: World Heritage Encyclopedia

Post Cereals

Post Holdings, Inc.
Traded as POST
Industry Food processing
Founded 1895
Headquarters St. Louis, Missouri
Key people C. W. Post, William Stiritz[1]
Products Breakfast cereals, Marshmallow cereal squares
Website Official Site

Post Holdings, Inc. (

The Postum Cereals company, after acquiring Jell-O gelatin in 1925, Baker's chocolate in 1927, Maxwell House coffee in 1928, and other food brands, changed its name to General Foods Corporation in 1929. By far the most important acquisition of 1929 was of the frozen-food company owned by Clarence Birdseye, called General Foods Company. Chairman E. F. Hutton changed the name to General Foods Corporation after the acquisition of Birdseye and eventually moved the corporate headquarters to Park Avenue in New York City. General Foods was acquired by Philip Morris Companies in 1985.

In 1989, Philip Morris merged General Foods with Kraft Foods, which it had acquired in 1987, to form the Kraft General Foods division. The cereal brands of Nabisco were acquired in 1993. In 1995, Kraft General Foods was reorganized and renamed Kraft Foods.

On November 15, 2007, Kraft announced it would spin off Post Cereals and merge that business with Ralcorp Holdings.[4] That merger was completed August 4, 2008.[5] The official name of the company became Post Foods, LLC.

On July, 2011, Ralcorp announced plans to spin off Post Foods into a separate company. About a quarter of Ralcorp's sales in 2010 were generated by its Post Foods unit.[6] The spinoff was completed with an IPO for Post Holdings, Inc. on February 7, 2012.[7]

Post Holdings is, as of 2013, a member of Campbell's Labels for Education program.

Cereal brands – present cereals

  • 100% Bran – currently only available in Canada
  • Bran Flakes
  • Alpha-Bits
  • Cocoa Pebbles
  • Cupcake Pebbles
  • Fruity Pebbles
  • Fruity Pebbles Xtreme
  • Golden Crisp
  • Good MOREnings Strawberries 'n' Creme (strawberry-flavored corn flakes)
  • Good MOREnings Waffle Crunch (a variation of Waffle Crisp)
  • Good MOREnings Cocoa Cinnamon (chocolate flavored rings)
  • Good MOREnings Berry Wheels (strawberry flavored rings)
  • Grape-Nuts
  • Grape-Nuts Fit
  • Grape-Nuts Flakes
  • Great Grains Banana Nut
  • Great Grains Cranberry Almond Crunch
  • Great Grains Crunchy Pecans
  • Great Grains Protein Blend – Cinnamon Hazelnut
  • Great Grains Protein Blend – Honey, Oats & Seeds
  • Great Grains Raisins, Dates & Pecans
  • Honey Bunches of Oats – Honey Roasted
  • Honey Bunches of Oats – Raisin Medley
  • Honey Bunches of Oats – with Almonds
  • Honey Bunches of Oats – with Cinnamon Bunches
  • Honey Bunches of Oats – with Real Strawberries
  • Honey Bunches of Oats – with Vanilla Bunches
  • Honey Bunches of Oats – with Pecan Bunches
  • Honey Bunches of Oats – Fruit Blends – Banana Blueberry
  • Honey Bunches of Oats – Fruit Blends – Peach Raspberry
  • Honey Bunches of Oats – Greek – Honey Crunch
  • Honey Bunches of Oats – Just Bunches – Honey Roasted
  • Honey Bunches of Oats – Just Bunches – Cinnamon
  • Honey Bunches of Oats – Tropical Blends – Mango Coconut
  • Honeycomb
  • Marshmallow Pebbles
  • Mini Cinnamon Churros
  • Post Toasties
  • Selects Blueberry Morning
  • Selects Cranberry Almond Crunch
  • Selects Maple Pecan Crunch
  • Raisin Bran
  • Shredded Wheat (made by Nestlé and General Mills in the United Kingdom and Ireland)
  • Shredded Wheat – Original Spoon Size
  • Shredded Wheat – Honey Nut Spoon Size
  • Shredded Wheat – Wheat'N Bran Spoon Size
  • Shredded Wheat – Lightly Frosted Spoon Size
  • Shredded Wheat – Vanilla Almond Spoon Size
  • Shreddies – currently only available in Canada (made by Nestlé and General Mills in the United Kingdom and Ireland)
  • Trail Mix Crunch – Raisin and Almond
  • Waffle Crisp

Discontinued cereals

See also


External links

  • Official Site
  • Official Post Site for Kids

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