World Library  
Flag as Inappropriate
Email this Article

Seagram's Seven Crown

Article Id: WHEBN0015755759
Reproduction Date:

Title: Seagram's Seven Crown  
Author: World Heritage Encyclopedia
Language: English
Subject: Seagram, Glen Elgin distillery, Guinness Brewmasters, Haig (whisky), White Horse (whisky)
Collection:
Publisher: World Heritage Encyclopedia
Publication
Date:
 

Seagram's Seven Crown

Seagram's Seven Crown
Seagram's Seven Crown
American blended whiskey
Type Blended whiskey
Manufacturer Diageo
Proof (US) 80
Related products Crown Royal, Seagram's VO Canadian Whisky

Seagram's Seven Crown, also called Seagram's Seven, is a blended American whiskey produced by Diageo under the Seagram name. Seagram's beverage division was acquired by Diageo, Pernod Ricard, and The Coca-Cola Company in 2000.

Seagram's Seven is typically consumed in combination with a non-alcoholic beverage, such as cola or lemon-lime soda, in a highball. Seagram's Seven with 7Up is known as a "7 and 7". It's also often used as an ingredient in Manhattans. Seagram's Seven has an ABV of 40%.

Sales history

Seven Crown was popular in the 1970s, but saw a decrease in success along with most whiskeys in the 1980s and 1990s when many consumers left for vodka and rum.[1] The brand sold thirty-two million cases in 1970, but only sold eight million in 1993.

References

  1. ^
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and USA.gov, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for USA.gov and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
 
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
 
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.
 


Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.