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Sega Sammy Holdings

Sega Sammy Holdings Inc.
Native name
Kabushiki gaisha
Traded as TYO: 6460
Industry Video games
Founded October 1, 2004
Headquarters Tokyo, Japan
Key people
Hajime Satomi
(Chairman and CEO)
Naoya Tsurumi
Hisao Oguchi
Revenue Increase US$ 3.711 billion (2013)
Increase ¥30.7 billion (2013) US$301 million
Number of employees
7,149 (FY 2013)
Subsidiaries Sega
Sammy Corporation
TMS Entertainment
Website Sega Sammy Holdings Inc.

Sega Sammy Holdings Inc. (セガサミーホールディングス株式会社 Sega Samī Hōrudingusu Kabushiki Gaisha, TYO: 6460) is a Japanese holding company formed from a merger of Sega and Sammy. They are both very involved in the amusement business (Sega with arcade games, Sammy with pachinko machines), and Sega's fame also comes from their video game franchises and home consoles.[1]


  • Company history 1
  • Performance 2
  • Structure 3
    • Pachislot and Pachinko machine business 3.1
    • Entertainment contents business 3.2
    • Resort business 3.3
    • Others 3.4
  • Related companies 4
    • Current affiliates 4.1
    • Former affiliates 4.2
  • See also 5
  • References 6
  • External links 7

Company history

According to the first Sega Sammy Annual Report, the merger of the two companies happened due to both companies facing difficulties. According to Chairman Hajime Satomi, Sega has been in the red for nearly ten years,[2] and thus lacked a clear financial base. Sammy, on the other hand feared stagnation and overreliance of its highly profitable pachislot and pachinko machine business, and wanted to divesify it's business in new fields, utilizing Sega's broader range of involvement in different entertainment fields.[3] Together, as the Sega Sammy group, the company has since grown and acquired and founded multiple companies.

Up until 2015, the group was structured in four areas. The "Consumer Business", which contained videogames, toys and animation. The "Amusement Machine Business" which contained Sega's arcade business. The "Amusement Center Business" which contained Sega's amusement centers and theme parks. The "Pachislot and Pachinko Business" is the Sammy Corporation and is the main pillar the groups revenue.[4]

For the better half of the first decade of the holding's existence it has sought the arcade machine sales of Sega, and the pachinko sales of Sammy, as its biggest financial incentive. However a shift happened in the 2010s, leading to the "Group Structure Reform" in 2015. Casinos, resorts and digital games are now the biggest financial incentives. Arcade sales and packaged games from Sega has softened, while further growth in pachinko sales is not anticipated.[5]

Today the group is structured around the entertainment, resort and pachinko/pachislot industries. With the exception of Sega's theme park business (Sega Live Creation), all of the consumer, amusement machine and amusement center businesses are now at the entertainment sector of the group, led by Sega.[6]


2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Pachislot and Pachinko Machines millions of yen 280,109 265,631 211,539 145,582 161,691 160,376 212,060 212,189 142,281 181,834 149,122
Amusement Machine Sales millions of yen 72,416 71,512 75,454 71,061 61,926 45,117 47,237 49,929 39,134 38,604 45,480
Amusement Center Operations millions of yen 77,847 106,245 103,850 91,226 71,310 54,788 45,695 44,608 42,707 43,216 41,432
Consumer Business millions of yen 74,266 106,245 119,593 141,790 131,361 121,575 88,896 85,688 83,874 99,841 111,757
Others millions of yen 25,007 19,497 17,800 9,315 2,904 2,821 2,843 3,087 13,409 14,513
Operation income[7]
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Pachislot and Pachinko Machines millions of yen 103,930 99,847 71,102 8,443 14,528 29,502 64,284 71,040 23,534 45,292 25,796
Amusement Machine Sales millions of yen 7,423 12,176 11,682 7,152 6,890 7,094 7,317 7,415 1,902
Amusement Center Operations millions of yen 5,472 9,244 132
342 355 1,194 60
Consumer Business

millions of yen

9,244 1,748
6,332 1,969
2,089 4033

millions of yen

353 336


Structure in effect since FY2015[8][9][10][11]

Pachislot and Pachinko machine business

Entertainment contents business

  • Amusement machine production
    • Sega Interactive Co., Ltd.
    • Sega Logistics Service Co., Ltd.
      • Sega Amusements Europe Ltd.
      • Sega Amusements Taiwan Ltd.
    • Dart Slive Co., Ltd.
      • i DartsGroup Ltd.
  • Amusement center operations
    • Sega Entertainment Co.,Ltd.
      • Oasis Park Co., Ltd.
  • Animation and related Production
  • Toy Production
    • Sega Toys Ltd.
      • Sega Toys (Hk) Co., Ltd.
  • Casino machines
    • Sega Sammy Creation Inc.

Resort business

  • Holding companies
  • Resorts
    • Sega Sammy BUSAN INC.
    • Sega Sammy Golf Entertainment Inc.


  • Call Center Outsourcing, Human Resources, Temporary Staffing, and other Business holdings
    • Japan Multimedia Services Corporation
    • HONEST Co.,LTD.
    • InfiniTalk Co.,Ltd.
    • patina Co., Ltd.
  • Development of Stage and Performance programs
    • D×L CREATION Co., Ltd.

Related companies

Current affiliates

  • Sanrio Co., Ltd. (formerly held 13.9%, now hold 10.6% of the company[12])
  • Dimps Corporation (Sega and Sammy are major shareholders, along with Sony Computer Entertainment and Namco Bandai)

Former affiliates

See also


  1. ^
  2. ^
  3. ^
  4. ^
  5. ^
  6. ^
  7. ^ a b
  8. ^
  9. ^
  10. ^
  11. ^
  12. ^

External links

  • Sega Sammy Holdings Inc.
  • Yahoo! - Sega Sammy Holdings Inc. Company Profile
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