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Sidchrome

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Sidchrome

Sidchrome
Subsidiary
Industry Manufacturing
Founded 1931 in Collingwood, Victoria
Founder Royston Siddons
Headquarters Heidelberg West, Victoria
Products Hand tools
Parent Stanley Black & Decker
Website www.sidchrome.com.au

Sidchrome is an Australian brand of mechanics' tools. It is a subsidiary of Stanley Black & Decker.

History

The brand emerged when World War II. Original production of Sidchrome tools in Australia was in the Brunswick area in the city of Melbourne, Victoria.

The Sidchrome brand built its reputation with high quality products. Sidchrome up until 1996 were manufactured in Australia, but since being acquired by The Stanley Works (now call Stanley Black & Decker) production is now undertaken in Taiwan.

Racing

Sidchrome sponsored several Australian and New Zealand racing drivers in the 1970s, notably New Zealand and Australian saloon champion Jim Richards.

Present

Sidchrome is still a top-selling automotive tool brand in Australia and New Zealand and currently (2007) sponsors the Most Improved Award in Australia's V8 Supercar Championship series.

External links

  • Sidchrome web site
  • Founder Royston Siddon's entry at Australian Dictionary of Biography Online
  • Sidchrome Mustang page
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