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The Daily Toreador

The Daily Toreador
Sample front page of The Daily Toreador
Type Daily newspaper
Format Broadsheet
Owner(s) Texas Tech University
Publisher Texas Tech Student Media
Editor Carson Wilson[1]
Founded October 3, 1925 (1925-10-03)[2]
Language Engish
Headquarters Rm. 180
3003 15th Street,
Lubbock, TX, 79407
United States
Circulation 10,000 Daily[3]
Website .com.dailytoreadorwww
Free online archives /7797/10605/

The Daily Toreador, also known as The DT, is the student newspaper of Texas Tech University in Lubbock, Texas. The newspaper was first published in 1925 as The Toreador and later changed its name to The University Daily before arriving at the current name in 2005. All content for The DT is produced by a staff of nearly 40 editors, reporters and photographers. The DT has received numerous regional and national awards, including two Columbia Scholastic Press Association Silver crown awards and two Associated Collegiate Press Pacemaker Award finalists. As well, the paper counts five Pulitzer Prizes and four winners amongst its former staff members.


  • History 1
    • 1925-1966: The Toreador 1.1
    • 1966-2005: The University Daily 1.2
    • 2005-present: The Daily Toreador 1.3
  • Circulation 2
  • Awards 3
  • Editorial staff 4
    • Current 4.1
  • Notable alumni 5
  • See also 6
  • References 7
  • External links 8


1925-1966: The Toreador

On October 3, 1925, two days after classes began at Texas Technological College, the first issue of The Toreador was published.[4] The chosen name of the publication was explained in the first issue relevant to the Spanish Renaissance architecture of the campus buildings and unofficial moniker of the football team:

In 1929, The Toreador hosted a contest to create a new school song, with a prize 25 dollar prize offered to the winner. The final result was The Matador Song written by the R.C. Marshall, the editor of the 1931 La Ventana.[6][7]

During World War II, the newspaper format of The Toreador was reduced in size to tabloid format, and publication was reduced from semi-weekly to weekly.[8]

In 1962, the name of newspaper changed to The Daily Toreador reflecting the increased frequency in publication.[9]

1966-2005: The University Daily

To represent a change in size format from tabloid to broadsheet, the newspaper debuted its new name The University Daily, on September 20, 1966, three years prior to the name change of Texas Technological College to Texas Tech University.[10][11]

2005-present: The Daily Toreador

To coincide with its 80th anniversary in 2005, the name was reverted to The Daily Toreador.[11] Following the Rawls College of Business move to a new building in 2012, the College of Media & Communication and Student Media relocated to the old Business Administration building.[12][13]


The newspaper prints 10,000 issues Monday-Thursday, and has around 2,000 to 5,000 unique visitors per day to its website, continually making it one of the top-25 read college newspapers in the nation.[14]


Associated Collegiate Press

  • 2003-2004 Newspaper Pacemaker Finalist[15]
  • 2011 Online Pacemaker Finalist[16][17]

Columbia Scholastic Press Association

  • 2000-2001 Silver Crown Certificate[18]
  • 2003-2004 Silver Crown Certificate[19]

Editorial staff

Although two advisers watch over the operations of the newspaper, the day-to-day decisions for the newspaper rest on the student staff. The advisers choose not to restrict the content that is placed in the paper, but instead make suggestions and give advice to the editorial board.


  • Andrew Gleinser - Editor-in-Chief
  • Amy Cunningham - Managing Editor
  • Kristen Barton - News Editor
  • Jennifer Romero - Features Editor
  • Everett Corder - Sports Editor
  • Jarrod Miller - Opinions Editor
  • Hannah Hipp - Copy Editor
  • Duncan Stanley - Photo Editor
  • Emma Adams - Electronic Media Editor


Notable alumni

Name Class Year Former Position Notability Refs
Abraham, TomTom Abraham 1932 Business manager Businessman and philanthropist in Canadian, Texas; a founder of the Red Raiders Club and the Red Raiders Association of Parents [21]
Bass, FrankFrank Bass 1985 1988 Pulitzer Prize, General News Reporting, Alabama Journal, 1996 Outstanding Alumni Recipient [22][23][24]
Copeland, DennisDennis Copeland 1977 Photographer 1985 Pulitzer Prize, Spot News Photography, The Register, 1993 Pulitzer Prize, Public Service Award, The Miami Herald, 1995 Outstanding Alumni Recipient [24][25]
Crockett, LaneLane Crockett 1962-1964 Entertainment Editor Shreveport Journal and The Shreveport Times entertainment editor; syndicated by Gannett for a decade
Crook, Michael J.Michael J. Crook 1983 News Editor News editor, reporter, 1993 Pulitzer Prize, Public Service Award, The Miami Herald [26][27]
Formby, MarshallMarshall Formby 1932 Editor-in-Chief Texas State Senator, radio station owner, and attorney. 1981 Outstanding Alumni Recipient [24][28][29]
Harris, Thomas JayThomas Jay Harris 1938 Associate Editor News Editor at the Lubbock Avalanche-Journal, and namesake of the Thomas Jay Harris Institute for Hispanic and International Communication, 1983 Outstanding Alumni Recipient. [24][30][31][32]
Maple, Charles E.Charles E. Maple 1954 Business Manager Journalist, Chamber of Commerce member, State Parks System Administrator [33]
Klotzman, JeffJeff Klotzman 1976 Sports Editor KJTV-TV News Director, 2002 Outstanding Alumni Recipient [24][34]
Montemayor, RobertRobert Montemayor 1975 Editor-in-Chief 1978 Dallas Times Herald, 1984 Pulitzer Prize, Public Service Award, Los Angeles Times, 1984 Outstanding Alumni Recipient [24][35][36][37]
Reeves, WinstonWinston Reeves 1938 Photographer Lubbock and West Texas photographer whose 60,000 pictures were donated to the Southwest Collections/Special Collections Library in 1996. [38]
Roberson, TodTod Roberson 1981 2010 Pulitzer Prize, Editorial Writing, Dallas Morning News, 2011 Outstanding Alumni Recipient [39][40][41]
West, DirkDirk West 1952 Cartoonist Creator of Raider Red; elected mayor of Lubbock in 1978. [42][43]

See also


  1. ^ Solis, Liana (March 10, 2014). "Daily Toreador, La Ventana editors selected for 2014-2015". The Daily Toreador. Retrieved May 29, 2014. 
  2. ^ "The Toreador" (PDF). The Toreador. October 3, 1925. Retrieved September 20, 2013. 
  3. ^ "The Daily Toreador Advertising Rates" (PDF). The Daily Toreador. Retrieved September 7, 2014. 
  4. ^ Andrews, Ruth Horn (1956). The First Thirty Years: a History of Texas Technological College. Lubbock, Texas:  
  5. ^ "El Toro" (PDF). The Toreador. October 3, 1925. p. 1. Retrieved September 20, 2013. 
  6. ^ "Student Council to Select School Song" (PDF). The Toreador. April 10, 1930. p. 3. Retrieved December 11, 2013. 
  7. ^ "Council Adopts Song for Tech" (PDF). The Toreador. May 1, 1930. p. 5. Retrieved December 11, 2013. 
  8. ^ Andrews, Ruth Horn (1956). The First Thirty Years: a History of Texas Technological College. Lubbock, Texas:  
  9. ^ "The Daily Toreador". The Daily Toreador. November 14, 1962. p. 1. Retrieved March 4, 2014. 
  10. ^ "With new size format: University Daily debuts". The University Daily. September 20, 1966. p. 1. Retrieved March 4, 2014. 
  11. ^ a b Blackburn, Elliott (June 2, 2005). "'"Tech reclaims identity with renamed student newspaper, 'Daily Toreador.  
  12. ^ Cranford, Leslie (August 23, 2012). "Newly Remodeled Media and Communication Building Opens". Texas Tech Today. Retrieved October 13, 2013. 
  13. ^ Hoover, Brittany (August 23, 2012). "Texas Tech opens newly remodeled Media and Communication building".  
  14. ^
  15. ^ "2004 ACP Newspaper Pacemaker Finalists".  
  16. ^ Magelssen, Tommy (May 1, 2011). "The Daily Toreador’s website named finalist for Online Pacemaker award". The Daily Toreador. Retrieved September 4, 2013. 
  17. ^ Cortez, Lori (May 17, 2011). "The Daily Toreador Up for High Honor". Texas Tech Today. Retrieved September 4, 2013. 
  18. ^ "2002 - Awards For Student Work Crown Awards - Collegiate Recipients".  
  19. ^ "2005 - Awards For Student Work Crown Awards - Collegiate Recipients".  
  20. ^ "The Daily Toreador Contact Page". The Daily Toreador. Retrieved May 29, 2014. 
  21. ^ "Thomas H. "Tom" Abraham". Retrieved September 19, 2014. 
  22. ^ "Frank Bass Bio Page".  
  23. ^ Elizabeth A. Brennan; Elizabeth C. Clarage (1999). Who's who of Pulitzer Prize Winners. Greenwood Publishing Group. pp. 251–.  
  24. ^ a b c d e f "Outstanding Alumni Recipients".  
  25. ^ "Dennis Copeland Bio Page".  
  26. ^ Vanderhoof, Nadia (March 7, 2011). "Scripps to launch new Vero Beach weekly newspaper in April".  
  27. ^ La Ventana 58.  
  28. ^ "The Toreador Staff" (PDF). The Toreador. May 19, 1932. p. 2. Retrieved September 9, 2013. 
  29. ^ "Marshall Formby Historical Plaque Dedication".  
  30. ^ "The Toreador Staff" (PDF). The Toreador. September 1, 1938. p. 8. Retrieved September 9, 2013. 
  31. ^ "Jay Harris Obituary".  
  32. ^ Ursch, Blake (September 4, 2013). "Tech names Hispanic communication institute after former A-J editor".  
  33. ^ "Degree Candidates for Spring Graduation Announced" (PDF). The Toreador. May 13, 1954. p. 6. Retrieved September 9, 1954. 
  34. ^ "Jeff Klotzman Bio".  
  35. ^ "Robert Montemayor Bio Page".  
  36. ^ "Previous Award Winners".  
  37. ^ Molter, Nicole (February 26, 2012). "1984 Pulitzer Prize winner presents lecture at Tech". The Daily Toreador. Retrieved September 4, 2013. 
  38. ^ "Winston Reeves Photograph Collection". Southwest Collection/Special Collections Library. Retrieved October 16, 2013. 
  39. ^ "Tod Robberson Pulitzer Bio Page".  
  40. ^ "The 2010 Pulitzer Prize Winners Editorial Writing".  
  41. ^ "Tod Robberson Bio Page".  
  42. ^ Gulick, Joe (November 16, 2011). "Raider Red has been a Tech tradition for 40 years".  
  43. ^ "Dirk West Biography".  

External links

  • The Daily Toreador
  • The Daily Toreador digital collection at TTU
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