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The Name of the Game (TV series)

The Name of the Game
The Name Of The Game's three "headline" stars, shown here from left to right, were Robert Stack, Gene Barry, and Tony Franciosa.
Created by Jennings Lang
Starring Tony Franciosa
Gene Barry
Robert Stack
Peter Falk
Robert Culp
Robert Wagner
Darren McGavin
Susan Saint James
Mark Miller
Ben Murphy
Cliff Potts
Theme music composer Dave Grusin
Country of origin United States
No. of seasons 3
No. of episodes 76 (list of episodes)
Executive producer(s) Richard Irving
David Victor
Leslie Stevens
Dean Hargrove
Running time 90 minutes
Distributor Universal Television
NBC Universal Television Distribution
Original channel NBC
Original release September 20, 1968 – March 19, 1971

The Name of the Game is an American television series starring Tony Franciosa, Gene Barry, and Robert Stack from 1968 to 1971 on NBC, totaling 76 episodes of 90 minutes each. The show was a pioneering wheel series, setting the stage for The Bold Ones and the NBC Mystery Movie in the 1970s. The program had the largest budget of any television series at that time.[1]


  • Synopsis 1
  • Cast 2
    • Opening titles 2.1
    • Jeff Dillon (Tony Franciosa) 2.2
    • Glenn Howard (Gene Barry) 2.3
    • Dan Farrell (Robert Stack) 2.4
      • Franciosa's departure and replacements 2.4.1
    • Continuity 2.5
    • Guest stars 2.6
  • Episodes 3
  • Production 4
  • Availability 5
  • References 6
  • External links 7


The series was based on the 1966 Robert Stack), the editor of Crime magazine. Serving as a common connection was then-newcomer Susan Saint James as Peggy Maxwell, the editorial assistant for each.


Opening titles

The show's opening graphic showed the face of each of the primary stars in turn, with the face each time being formed out of repetitions of the star's name, accompanied by a jazzy, pulsating theme by Dave Grusin. This graphic originally put the featured lead first, then the other two as "starring in ...", Franciosa set on pale blue background, Barry on red, and Stack on green. All three leads were thus depicted, although usually only one of them actually appeared. Each episode then carried individual credits with the featured lead name "in" followed by title and guest cast. When the show ran on the Encore Mystery channel between 1996 and 1999, a single "Stack–Barry–Franciosa" opening graphic was shown on every episode. This single graphic also preceded re-runs which Cozi TV aired in 2014.

Jeff Dillon (Tony Franciosa)

Franciosa's "Jeff Dillon" segments were "current affairs" stories that ranged from industrial espionage ("The Other Kind of Spy"), to medical fraud and malpractice ("Keep The Doctor Away"), racial tensions ("The Black Answer"), or shady goings-on in an Army training camp ("The Prisoner Within"). The charismatic Jeff Dillon was a stylish, charming character with a boyish smile, a razor-sharp mind with an attention to detail, and a dogged persistent investigative style later used by (and subsequently more strongly associated with) the 1970s Mystery Movie character Columbo. Susan Saint James's award-winning character, research assistant "Peggy Maxwell," was ever-present in the "Jeff Dillon" segments. She even shared the lead with him on one occasion, in the season two episode "The King of Denmark." The "Jeff Dillon" segments featured an incidental theme tune unique to his stories.

Glenn Howard (Gene Barry)

Barry's "Glenn Howard" was a cool, self-made businessman who cut an elegant, impeccable, playboy millionaire figure, similar to his longer-running character of Amos Burke in Burke's Law. His tales usually involved big business ("The Perfect Image") or political intrigue ("High Card") set in powerful, wealthy circles. Howard also had a small but memorable number of more surreal "offbeat" escapades, such as "Love-In At Ground Zero," in which he was abducted by fanatical hippies and forced to witness their protest mass suicide during a secret chemical weapons test. Other memorable episodes included the spooky "Tarot," the wild "One of The Girls in Research," and the Western set episode "The Showdown." Howard's assistant, "Andrew Hill" (Cliff Potts), appeared in some first-season episodes. Mark Miller was featured as "Ross Craig" in some Howard tales.

Dan Farrell (Robert Stack)

Stack's "Dan Farrell" was a resolute, stern ex-F.B.I. investigator, a righteous figure with a tireless sense of justice, which recalled his previous role as Federal Agent Eliot Ness in The Untouchables. Farrell's character had a tragic edge, unlike his two co-stars, being a widower whose wife's murder was shown, in flashback, in the first-season episode "Nightmare," which explained his more serious attitude. His stories were normally crime capers, often unusual types such as spree killers ("The Bobby Currier Story"), corruption in sport ("Brass Ring") or "televangelism" ("The Glory Shouter"), illegal use of prisoners as slave labor ("Chains of Command") and crooked charities ("Give Till It Hurts"). Most Stack episodes concluded with a negative image that transformed into the most recent cover shot of Crime Magazine.

Franciosa's departure and replacements

Franciosa was apparently fired amid some acrimony from the show's producers during the third season of the show's run, after completing three episodes. His other four contracted rotation stories were taken by guest actors, such as Peter Falk (later better known as Columbo) as Lewis Corbett in "A Sister From Napoli," Robert Culp as Paul Tyler in two episodes; "Cynthia is Alive ..." and "Little Bear Died Running," and Robert Wagner as David Corey in "The Man Who Killed A Ghost." These episodes duly created the impression of Howard Publications being a large concern with many top reporters. Franciosa's face was still featured on the opening graphic for season three, with the guest leads billed as, 'Guest Starring in ...', then depicted with their photos (from each episode) set on the closing credits as background.

According to writer Richard DeRoy, his teleplay for the third season episode "A Capitol Affair" was intended to establish Suzanne Pleshette as a new permanent character, gossip columnist Hallie Manville. The same episode included a role intended for Joan Crawford, but Crawford fell ill and was replaced by Mercedes McCambridge.[2] Pleshette did not return as Manville in any subsequent episode.


Barry made brief cameo appearances "as Glenn Howard," for series continuity purposes, in four of Stack's episodes and four of Franciosa's first-season episodes. Franciosa did likewise "as Jeff Dillon" in a single first-season Barry segment story, "The Taker." However, Stack and Franciosa never appeared in the same episode. Stack's character of Dan Farrell was mentioned by name in a Franciosa episode, "Collector's Edition," in which Barry cameoed and Peggy Maxwell phoned Farrell, but he was not seen. This is the closest the show ever came to including all the three leads. Stack never made any cameo appearances in the other two leads's episodes.

Though the producers would have had audiences believe that each actor would appear every third week, in the first season there were eleven Barry segments, nine Stack segments, and only six Franciosa segments. The actual rotating order of the lead actors's episodes was inconsistent over the three seasons; sometimes Barry or Stack appeared for two consecutive weeks running, while it was not unusual for Stack and Barry episodes to alternate repeatedly with no Franciosa story between. Towards the end of season two, there were two Franciosa episodes only two weeks apart, suggesting that the show's original transmission order was possibly rushed.

Guest stars

Some notable supporting stars included a young, pre-Alias Smith And Jones Ben Murphy as Farrell's assistant Joseph Sample; Cliff Potts as Howard's assistant Andrew Hill, taking a one-off lead role in season one's "Pineapple Rose" episode. Mark Miller played Howard's other assistant Ross Craig. Darren McGavin took a guest lead as freelance newsman Sam Hardy (in "Goodbye Harry"), and Vera Miles likewise as Howard's top female reporter, Hilary Vanderman (in "Man of The People"). These three episodes all featured Gene Barry in cameos and were put under his segment.

Other guest stars included (alphabetically): Dana Andrews, Martin Balsam, Anne Baxter, Honor Blackman, Charles Boyer, Rossano Brazzi, Hoagy Carmichael, David Carradine, Ray Charles, Chuck Connors, Joseph Cotten, Joan Crawford, Nigel Davenport, Sammy Davis, Jr., Yvonne De Carlo, Brandon deWilde, Ivan Dixon, Pete Duel, Sharon Farrell, Barbara Feldon, Jose Ferrer, Steve Forrest, Pamela Franklin, Zsa Zsa Gabor, Sean Garrison, Will Geer, Frank Gorshin, Robert Goulet, Lee Grant, Peter Graves, Julie Harris, Noel Harrison, Burl Ives, Van Johnson, Shirley Jones, Louis Jourdan, Boris Karloff, Jack Kelly, John Kerr, Jack Klugman, Peter Lawford, Dorothy Lamour, Gypsy Rose Lee, Claudine Longet, Kevin McCarthy, Roddy McDowall, Sal Mineo, Ricardo Montalban, Laurence Naismith, Barry Nelson, Leslie Nielsen, Suzanne Pleshette, Pernell Roberts, William Shatner, Frank Sinatra, Barry Sullivan, Donald Sutherland, Russ Tamblyn, Mel Torme, Ike & Tina Turner, Lurene Tuttle, Jessica Walter, Dionne Warwick, Dennis Weaver, Robert Webber, James Whitmore, Jill Townsend, Brenda Vaccaro, and Robert Young.



The Name of the Game provided Steven Spielberg with his first long-form directing assignment: the dystopic science fiction episode, "L.A. 2017," written by Philip Wylie, who had earlier written Barry's memorable offbeat episode "Love-In At Ground Zero" in the first season. In the episode, Glenn Howard is hunted down in a lethally polluted Los Angeles of the future, where the fascist government is ruled by psychiatrists and the populace has been driven to live in underground bunkers to survive the pollution. But at the end, Howard wakes up to discover that it was a dream, which allowed the science-fiction plot to fit into the modern-day setting of the show.

Steven Bochco received one of his first writing credits on the series, and served as story editor for the third-season Robert Stack episodes.

Segment Producers / Executive Producers included David Victor (The Man From U.N.C.L.E. etc.), Dean Hargrove (U.N.C.L.E., Perry Mason Returns, Diagnosis Murder etc.), Gene L. Coon (Star Trek etc.), and Leslie Stevens (The Outer Limits, Mystery Movies etc.)

The Universal Studios headquarters building was used for the exterior shots of the "Howard Publications" building.[3]


Following its first run on NBC, The Name of the Game was made available for syndication to local broadcast stations.[4]

On October 28, 2014, Shout! Factory was slated to release season 1 on DVD in Region 1 for the first time.[5]


  1. ^ Thorburn, David. "The Name of the Game". Museum of Broadcast Communications. Retrieved 2015-01-05. 
  2. ^
  3. ^ Waters, Harry F., "Universal's Film Factory," Newseek, Vol. 81, No. 6, Feb. 5, 1973, page 91.
  4. ^ TV Obscurities, 1 August 2013
  5. ^ Play the Game: TMG/Shout! is Scheduling a 'Season 1' Set!

External links

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