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This Week in Baseball

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Title: This Week in Baseball  
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Subject: Fox Major League Baseball, Mel Allen, Major League Baseball on cable television, World Series television ratings, Major League Baseball television contracts
Collection: 1970S American Television Series, 1977 American Television Series Debuts, 1980S American Television Series, 1990S American Television Series, 1998 American Television Series Endings, 2000 American Television Series Debuts, 2000S American Television Series, 2010S American Television Series, 2011 American Television Series Endings, American Sports Television Series, English-Language Television Programming, First-Run Syndicated Television Programs in the United States, Fox Network Shows, Major League Baseball on Fox, Television Series Revived After Cancellation
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This Week in Baseball

This Week in Baseball
Also known as TWIB
Genre Family / News / Sport / Baseball / Kids / Nonfiction
Created by Joe Reichler
Developed by Major League Baseball Productions
Phoenix Communications Group, The[1]
Written by Mark Durand
James Rogal
Jeff Scott
Presented by Mel Allen
Warner Fusselle
Ozzie Smith
Cam Brainard
Starring Mel Allen
Warner Fusselle
Ozzie Smith
Cam Brainard
Jennie Finch
Narrated by Mel Allen
Warner Fusselle
Cam Brainard
Theme music composer Mike Vickers
Opening theme "Jet Set"
Ending theme "Gathering Crowds"
Composer(s) Matthew Cang
Country of origin United States
Original language(s) English
Production
Executive producer(s) Larry Parker
Geoff Belinfante
Editor(s) Tony Tocci
Michael Kostel
Marco Lagana
Cinematography Savas Alatis
Richard Wilmot
Running time 30 minutes
Release
Original channel First-run syndication
Fox
Five (in UK)
Original release April 1, 1977 (1977-04-01) – September 26, 1998 (1998-09-26)
April 8, 2000 (2000-04-08) – September 24, 2011 (2011-09-24)
Chronology
Preceded by In the Zone
Followed by MLB Player Poll
Related shows Major League Baseball Game of the Week
External links
Website

This Week in Baseball (abbreviated as TWiB, pronounced phonetically) was an American syndicated television series which focuses on Major League Baseball. Broadcast weekly during baseball season, the program featured highlights of recent games, interviews with players, and other regular features. The popularity of the program, best known for its original host, New York Yankees play-by-play commentator Mel Allen, also helped influence the creation of other sports highlight programs, including ESPN's SportsCenter.

After its original syndicated run from 1977 to 1998, and gaining a revival in 2000 (which moved to Fox as a lead-in to its Saturday MLB coverage), TWiB was discontinued at the end of the 2011 Major League Baseball season, replaced by the new program MLB Player Poll.

Contents

  • History 1
    • End of the Mel Allen era 1.1
    • From syndication to Fox 1.2
      • Format 1.2.1
  • Music 2
  • References 3
  • External links 4

History

When Commissioner Bowie Kuhn first took office in 1969, the only weekly showcase of Major League Baseball was its Saturday afternoon Game of the Week on NBC. On the other hand, the National Football League had produced its own syndicated highlight programs through its in-house unit NFL Films. In response to its competition, This Week in Baseball premiered in first-run syndication in 1977. The show was originally hosted by long-time New York Yankees announcer Mel Allen.

The program was typically picked up by stations that also had television rights to major league franchises like WTBS in Atlanta, KTTV in Los Angeles, and WGN in Chicago. TWIB would also air on owned-and-operated NBC stations.

According to Curt Smith's biography on Mel Allen entitled The Voice: Mel Allen's Untold Story, when NBC lost the rights to the Game of the Week to CBS (who, unlike NBC, didn't broadcast regular-season games for all 26 weeks of the season) after the 1989 season, TWIB, sans a strong anchor, proceeded to either lose markets or move to weaker, (often independent) stations. Even more so, TWIB was now (under the CBS umbrella) averaging a 1-2 rating and, in several places, airing at midnight (as opposed to, for example, WNBC New York at 1:30 p.m.; in this case, however, TWIB moved to WWOR, which had the rights to the New York Mets at the time, and aired on Sunday afternoons as the Mets' lead-in).

End of the Mel Allen era

In 1996, Mel Allen died.[2] Warner Fusselle, who contributed the "TWIB Notes" and "TWIB Ticker" segments as well as substituting for Allen frequently in later years,[3][4] filled in for Allen when needed [5] and ultimately took over for the remainder of the season.[6]) In 1997, the recently retired Ozzie Smith[7] became the new permanent host with Fusselle serving as the show's announcer and main contributor.[8][9] By this point, however, TWIB appeared to have run its course and the 1998 season proved to be its last.

From syndication to Fox

In 2000, Fox Sports decided to cancel its young-viewer-centered baseball series In the Zone (Fox's answer to NBA Inside Stuff) in favor of reviving This Week in Baseball. While the show was much more feature-driven than it had been before and was still targeted at the younger audience, the show retained some of the older features, such as plays of the week and the same open and closing themes.

Cam Brainard hosted and narrated the new series. For much of the show's run, a claymation version of Mel Allen introduced and closed the show.

Although all other children's programs were cancelled by Fox on December 28, 2008, TWIB was retained at least for the 2009 season, airing for the first time in high definition. It also aired on the MLB Network.

By the 2011 season, TWIB‍ '​s ratings declined as the result of such shows as ESPN's Baseball Tonight and SportsCenter, which showed baseball highlights daily. The rise of the internet and the MLB Network also sealed TWIB‍ '​s fate. In 2012, Fox cancelled TWIB and replaced it with a new baseball-oriented show, MLB Player Poll.

Format

Cardinals great Ozzie Smith hosted TWIB from 1997-1998.

The show also aired on regional sports networks around the country, on Rogers Sportsnet in Canada, and was also often played as part of the pre-game entertainment on the TV screens of major league stadiums. From 2004-2005, segments of the show were hosted by U.S. fast-pitch softball sensation Jennie Finch.

In 2007, TWIB was slated for 26 episodes running from April to the end of September, focusing on stories of various clubs and different baseball themes each week. The segment "Front Row Fan" features celebrities reminiscing about their favorite baseball memories. Guests have included Tom Hanks, Bernie Mac, Alyssa Milano and Kevin James. There is also a play of the week section and TWIBIA, in which a trivia question is asked before the commercial break.

Highlights of the past week's action are used less frequently, except for a closing highlight reel set to popular songs. The highlight reel is named How 'Bout That?, in reference to Mel Allen's well-known catchphrase. Video is gathered from each of the 30 Clubs' Stadium Loggers, who compile highlights of each game and send them to MLB Productions in Secaucus, NJ.

The program also uses educational segments to help it qualify for E/I status in the United States.

Music

The opening theme music to TWIB is "Jet Set," composed by Mike Vickers, a former member of the original Manfred Mann band. "Jet Set" was first used as the theme for the original 1974-75 version of the game show Jackpot. When Fox brought TWIB back, a slightly revamped version of "Jet Set" was written.

The closing theme to the show is "Gathering Crowds," composed by Vickers under the pseudonym Patrick J. O'Hara Scott. It is typically played over a montage of baseball's greatest moments, building to a crescendo with a punctuated 3-note chord as the MLB logo slides into view. The piece has also been utilized to similar effect for montages and credits at the end of, for example, local TV newscasts.

References

  1. ^ Mushnick, Phil (June 12, 2012). "Warner Fusselle dead". New York Post. Retrieved November 6, 2012. 
  2. ^ Without Allen, 'TWIB' no longer meaningful
  3. ^ Fusselle hosted ‘This Week In Baseball’ after Mel Allen and had a weekly show on ESPN.
  4. ^ "A lot of people didn't know that Mel was even alive," said Warner Fusselle, Allen's backup voice on the show.
  5. ^ "Remembering Warner Fusselle: Brooklyn Cyclones announcer and legend". June 15, 2012. Retrieved November 6, 2012. 
  6. ^ Goldstein, Aaron (June 14, 2012). "Warner Fusselle, R.I.P.". The American Spectator. Retrieved November 6, 2012. 
  7. ^ 1997 Ozzie Smith This Week in Baseball Commercial on YouTube
  8. ^ The New Land Of Oz
  9. ^ "Ozzie Smith Gets Job in Television". NYTimes.com. January 15, 1997. Retrieved March 19, 2008. 

External links

  • This Week in Baseball at the Internet Movie Database
  • This Week in Baseball at TV.com
  • This Week in BaseballMajor League Baseball : Productions :
  • This Week in Baseball80stvthemes.com—
  • This Week in BaseballJump The Shark— at the Wayback Machine
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