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True (magazine)

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True (magazine)

True
Categories Men's magazine
Frequency Monthly
First issue 1937
Final issue 1975
Country United States
Language English

True, also known as True, The Man's Magazine, was published by Fawcett Publications from 1937 until 1974. Known as True, A Man's Magazine in the 1930s, it was labeled True, #1 Man's Magazine in the 1960s. Petersen Publishing took over with the January 1975, issue. It was sold to Magazine Associates in August 1975, and ceased publication shortly afterward.

High adventure, sports profiles and dramatic conflicts were highlighted in articles such as "Living and Working at Nine Fathoms" by Ed Batutis, "Search for the Perfect Beer" by Bob McCabe and the uncredited "How to Start Your Own Hunting-Fishing Lodge." In addition to pictorials ("Iceland, Unexpected Eden" by Robert Ruark), there were columns, miscellaneous features and regular concluding pages: "This Funny Life," "Man to Man Answers," "Strange But True" and "True Goes Shopping."

Contents

  • Editors 1
  • Books 2
  • Television 3
  • In popular culture 4
  • References 5
  • Selections from True 6

Editors

In the early 1950s, when Ken Purdy was True's editor, Newsweek described it "a man's magazine with a class all its own, and the largest circulation of the bunch." A prolific contributor to Playboy and other magazines, automobile writer Purdy (Kings of the Road), was the son of W. T. Purdy, the composer of "On, Wisconsin!".

During the 1960s, True was edited by Douglas S. Kennedy.

  • (June, 1944): "One Man Air Force" by Christian Gilbert (full text)True
  • (April, 1948): "Grand Slam in Rams" by Grancel Fitz (full text)True
  • by Donald Keyhoe (full text)The Flying Saucers Are Real1950:
  • (September, 1956): "The Sky-High Invention" by John DuBarry (illustrated with full text)True
  • (March, 1960): "A New Look at America's Mystery Giant" by Ivan T. Sanderson (full text)True

Selections from True

  1. ^ "'True's Baseball Yearbook' search results". Google Images. Retrieved 2015-08-21.
  2. ^ , 1967TrueMaj. Donald E. Keyhoe, USMC (Ret.), "Someone's Watching Over Us", reprint at NICAP website.

References

"The Last Days of Ty Cobb" by sportswriter Al Stump, which appeared in an issue of True in 1961, coincided with an autobiography of baseball great Ty Cobb published that year that the two men had collaborated on during the last months of Cobb's life. Decades later, the film Cobb, which starred Tommy Lee Jones, showed the conflicted Stump torn between writing Cobb's story the way his subject wanted it or a version that portrayed Cobb much more negatively.

A feature in Mad Magazine titled "When Advertising Takes Over Magazines Completely" depicted a True cover story with the headline "A Night of Terror in the Valley of the Jolly Green Giant."

In popular culture

The Main Library at the University of Illinois at Urbana-Champaign has a lengthy run of True back issues.

GE True, a 1962-63 television series filmed at Warner Bros. Studios in Burbank for CBS, featured stories based on the magazine's articles. Jack Webb was the executive producer, host and narrator.

Television

The magazine was the source for a number of other books, including True, A Treasury of True: The Best from 20 Years of the Man's Magazine (Barnes, 1956), edited by Charles N. Barnard and illustrated by Carl Pfeufer, and Bar Guide (Fawcett, 1950) by Ted Shane and Virgil Partch. Cartoon collections included Cartoon Laffs from True, the Man's Magazine (Crest Books, 1958), True Album of Cartoons (Fawcett, 1960), Cartoon Treasury (Fawcett, 1968) and New Cartoon Laughs: A Prize Collection from True Magazine (Fawcett, 1970).

In January 1950, True went back to press after a sold-out issue in which Donald E. Keyhoe suggested that extraterrestrials could be piloting flying saucers. The material was reworked by Keyhoe into a best-selling paperback book, The Flying Saucers Are Real (Fawcett Gold Medal, 1950). True did follow-up UFO reports in 1967[2] and 1969. Frank Bowers edited The True Report on Flying Saucers (1967).

Books
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