World Library  
Flag as Inappropriate
Email this Article

Verve Records

Verve Records
Parent company Universal Music Group
Founded 1956
Founder Norman Granz
Distributor(s) Decca Records[1]
Genre Jazz
Country of origin US
Location Santa Monica, California
Official website

Verve Records is an Mercury Records.


  • History 1
    • Jazz and folk origins 1.1
    • 1990s revival 1.2
    • Today 1.3
  • Discography 2
  • References 3
  • External links 4


Jazz and folk origins

Verve was created just as the twelve-inch long playing album became the industry standard, its ten-inch counterpart for the most part discontinued. Granz, the manager at the time of Ella Fitzgerald, had signed the singer away from Decca Records and inaugurated the jazz 4000 series with Fitzgerald's first album release on Verve, Ella Fitzgerald Sings the Cole Porter Songbook. Indeed, Granz created the label in part for the very purpose of a new series of recordings by Fitzgerald, among those the famed Songbooks commenced with the Porter set and lasting for an additional seven volumes through 1964.

The Verve catalog grew throughout the 1950s and 1960s to boast an impressive roster of major figures in jazz, eventually including Charlie Parker, Bill Evans, Stan Getz, Billie Holiday, Oscar Peterson, Ben Webster, and Lester Young. It also recognized the potential of comedy albums, producing Spike Jones' first LP, Dinner Music for People Who Aren't Very Hungry, in 1956 and several best-selling albums featuring live performances by Shelley Berman beginning in 1960.

Granz sold Verve to MGM in 1961 for $3 million. Creed Taylor was appointed as producer, and adopted a more commercial approach, cancelling several contracts. Taylor brought the bossa nova to America with the Stan Getz/Charlie Byrd LP Jazz Samba as well as Getz/Gilberto and Walter Wanderley LP Rain Forest . Several arrangers of note worked for the Verve label too in the 1960s, including Claus Ogerman and Oliver Nelson. Claus Ogerman, by his own admission in Gene Lees' Jazzletter publication, arranged some 60-70 albums for Verve under Creed Taylor's direction from 1963-1967.[2]

In 1964, Taylor supervised the creation of a folk music subsidiary named Verve Folkways (later renamed Verve Forecast) by Verve executive Jerry Schoenbaum. Taylor left Verve in 1967 to form his own CTI Records. But by now there were fewer new recordings and they would cease altogether in the early 1970s.

Besides its main focus on jazz, Verve did host a handful of rock artists in the 1960s, including The Righteous Brothers, Frank Zappa & The Mothers of Invention, The Velvet Underground, and The Blues Project. These recordings were usually released on blue Verve labels, which helped to distinguish them from Jazz releases, which used black labels.

In the seventies, the label became part of the PolyGram label group, at this point incorporating the Mercury/EmArcy jazz catalog, which Philips, part owners of PolyGram, had earlier acquired. Verve Records became the Verve Music Group after PolyGram was merged with Seagram's Universal Music Group in 1998. The jazz holdings from the merged companies were folded into this sub-group.[3]

1990s revival

The label was revived in the mid-1990s for new releases and more focus on reissuing its back catalogue in ever more imaginative ways. Between 1990 and 1997 as a part of PolyGram Classics and Jazz, Verve Records also saw a major resurgence creatively with artists signings Herbie Hancock, Wayne Shorter, Joe Henderson, Roy Hargrove, John Scofield, Shirley Horn, Betty Carter, Abbey Lincoln, Chris Botti, Jeff Lorber, Gino Vannelli, Art Porter, Will Downing, Incognito and many others. During this period (1991-1997) Verve was recognized by Billboard Magazine as the #1 Jazz label in the world. The “Verve by Request” label began to reissue many original Verve bossa nova titles on CD in the late 1990s, and the Elite series revived many obscure albums which had languished for many years.

When Universal and Polygram merged in 1998, Verve's holdings were merged with Universal's GRP Recording Company to become Verve Music Group. This was run by producer Tommy LiPuma. Ron Goldstein was named president of the merged companies. After ill-fated forays into Americana and adult contemporary genres, Verve was then corporately aligned with Universal Music Enterprises (UMe), and was no longer a stand-alone label within UMG. During this era, the label has released a series of Verve Remixed compilation discs in which classic tracks by Verve artists were remixed by contemporary electronic music DJs and had success with Diana Krall. By the mid-2000s, there was an extensive “Verve Vault” section on iTunes.


As of 2012, David Foster is the Chairman of Verve Music Group. The active roster of artists include: Andrea Bocelli, Smokey Robinson, Barry Manilow, Sarah McLachlan, Diana Krall, Melody Gardot, Yuna, Blake Mills, Charles Perry and Fairground Saints.[4]

The Verve imprint itself manages much of the jazz catalog that once belonged to PolyGram (not including recordings by Herb Alpert for his A&M Records label which Alpert acquired in a legal settlement with Universal Music and are licensed to Shout! Factory),[5] while the Impulse! Records imprint manages the portion of Universal's catalog that was acquired from ABC Records, which itself includes the jazz catalog of the Famous Music Group, which was once owned by Paramount Pictures/Gulf+Western, but which was sold to ABC in 1974. Meanwhile, GRP manages the rest of MCA/Universal's jazz catalog, including releases once issued on the Decca and Chess labels.

The Verve Music Group has expanded its output beyond jazz to include crossover classical music, progressive pop and show tunes.[6][7]



  1. ^
  2. ^ "The Work of Claus Ogerman". Retrieved 2013-02-28. 
  3. ^ [2] Archived May 1, 2009 at the Wayback Machine
  4. ^ "It's Official: David Foster Named Chairman of Verve Music Group".  
  5. ^
  6. ^
  7. ^

External links

  • Official site
  • Verve Remixed
  • A Few Words About a Living Legend, Creed Taylor
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.