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Zalando

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Zalando

Zalando SE is a European electronic commerce company seated in Berlin. The company maintains a cross-platform online store that sells shoes, clothing and other fashion and lifestyle products. The company was founded in Germany in 2008 and since has began operating in fourteen European countries.

History

Zalando was created in 2008 by Robert Gentz and David Schneider, initially under the name Ifansho.[1] Inspired by US online retailer Zappos.com,[2] Zalando initially specialised in the sale of footwear but has since grown to encompass other areas of fashion, lifestyle and sports.

In 2009 Zalando began operations abroad when it started offering deliveries to Austria. In 2010 the company launched in the Netherlands and France, and in 2011 it opened online retail sites in the UK, Italy and Switzerland. In 2012 it launched in Sweden, Denmark, Finland, Norway, Belgium, Spain and Poland.

Mural on a house in Cologne, 2015: "Topshop@Zalando" with Cara Delevingne

In 2014 Zalando was listed in Frankfurt Stock Exchange.[3] From 22 June 2015, Zalando is included in the MDAX. In 2015, Zalando started collaborating with Topshop and began selling merchandise in their physical stores. Advertisements featuring model Cara Delevingne were broadcast in Germany, Switzerland and France.[4]

In June 2015, the Berlin-based fashion trade fair "Bread & Butter" was acquired by Zalando, which intends to open the globally important event for a broader audience as a "fashion festival".[5]

Geographical presence

European countries in which Zalando operates

The company operates in the following European countries: Germany, Austria, Switzerland, France, Belgium, the Netherlands, Italy, Spain, Poland, Sweden, Denmark, Finland, Norway and the United Kingdom.

United Kingdom

In 2011 Zalando launched Zalando.co.uk, thereby offering its retail services to UK customers. Deliveries were operated by YODEL. In the same year Zalando launched a TV ad in English, replicating the humorous format used in its German-language commercials. In it, a long-suffering husband bemoans his wife’s addiction to buying shoes and warns other men about the dangers of introducing women to Zalando.

In 2015, Zalando acquired a 20% stake in Cheltenham-based software company Anatwine, headed by a former ecommerce director of SuperGroup, for a seven-figure sum. Anatwine's software - which helps online fashion retailers and brands integrate their processes, systems and stock files - will enable current and future clothing and accessory brand clients to use Anatwine’s technology to sell their merchandise through Zalando. Zalando is expected to speedily widen Anatwine's range of brands.[6]

Business figures

The company’s revenue for 2010 varies between €101.2 million and €159 million according to different sources.[7][8] A revenue of over €200 million was announced for the first six months of 2011.[7] For, 2012 the company had a revenue of €1.15 billion and for 2013 of €1.8 billion.[9] For 2014, a revenue of € 2.214 billion was announced.

Controversy

In July 2012, German TV channel ZDF broadcast a report on the packing and distribution centre operated for Zalando by a provider near Berlin.[10] The report stated that certain staff, who often commute more than 200 km per day from nearby Poland, are not allowed to sit down during their working day.[11]

See also

References

  1. ^
  2. ^ Bloomberg Businessweek; 3/5/2012, Issue 4269, p74-80, 6p, 5 Color Photographs
  3. ^ Zalando to Raise Up to $815 Million in German E-Commerce IPO Retrieved on 31 January 2015
  4. ^
  5. ^ Zalando kauft Berliner Modemesse Bread & Butter (German), Berliner Zeitung, 8 June 2015
  6. ^ [1] Retrieved on 22 May 2015
  7. ^ a b
  8. ^ Estimations Bundesverband des Versandhandels Online-Versendern Internetworld, 18 août 2011
  9. ^
  10. ^ Nach heftiger Kritik: Zalando-Partner reagiert, FashionUnited 02 August 2012.
  11. ^

External links

  • Official website
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