Record-Play (music consultancy)

Type Ltd.
Industry music consultancy, music supervision, event production
Founded London, England (2004)
Headquarters 45-46 Charlotte Road, London, England
Key people Daniel Cross, CEO, Record-Play

Record-Play is a music consultancy based in London, Berlin and Barcelona. Dealing with music supervision, influencer marketing and event production. They are the retained music agency for the adidas brand, and have also worked with Heineken, Reebok and Sony[1] and more.

The board of directors is made up of Daniel Cross (founder and CEO), previously employed at Stereotactics and Gung Ho Music, Silja Hertel (Spanish MD and CFO), who has worked at McCann Erickson and Dan Garber (Director UK) previously employed at and Clash (magazine).


The company was founded in 2004 by Daniel Cross who had previous experience at music libraries and publishers. After setting up the Music Hub they diversified to offer specific clients various forms of integrating music into marketing campaigns, including music licensing, sourcing, and influencer marketing. Aligning marketing campaigns with music and musicians.[2]

The company now has thirteen employees based across four countries.[3]

Sibling Services

The company has a range of sister services including:

The Monitors: their new music and industry news portal.[4]

Cult Cartel: an agency representing various current Brazilian artists in Europe.

Music Hub: a library of publishing and label back catalogue, and independent music for commercial use.[5]

Music Map: a global A&R music network for the collection of unsigned and new tracks based on geographical location.[6]

The LivingRoom: media and product gifting spaces.


  1. ^ Burn-Callander, Rebecca (17 January 2014). "Audio candy: Meet the companies using music to spur sales". The Telegraph. 
  2. ^ Skrufff (3 July 2013). "IPM Roma 2013- Brands, Parties & Promoters: Daniel Cross". Skrufff. 
  3. ^ "Record-Play: Meet The Team". Record-Play. May 2014. 
  4. ^ Skrufff (16 July 2013). "The-Monitors music blog Relaunches!". Record-Play. 
  5. ^ unknown, Gabby (May 2012). "5 Minutes with... Daniel Cross". LBB Online. 
  6. ^ "Introducing Music Map – a Music Supervision Resource". Record-Play. May 2014. 

External links

  • Official website
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