Leaders for Leaders

By Department of Health and Human Services

Book Id: WPLBN0000094438
Format Type: PDF eBook:
File Size: 0.7 MB
Reproduction Date: 2005

Title:	Leaders for Leaders
Author:	Department of Health and Human Services
Volume:
Language:	English
Subject:	Health., Medical research, Medical reports
Collections:	Medical Library Collection
Historic Publication Date:
Publisher:	Centers for Disease Control and Prevention


Citation APA MLA Chicago Of Health And Human Services, B. D. (n.d.). Leaders for Leaders. Retrieved from http://www.self.gutenberg.org/

Excerpt
U.S. Department of Health and Human Services (HHS) In partnership with: Centers for Disease Control and Prevention (CDC) Public Health Practice Program Office CDC Office of Communication (OC), Office of the Director (OD) Project Development William Hall, Office of the Assistant Secretary for Public Affairs (ASPA), HHS Barbara Reynolds, OC, OC, CDC Marsha Vanderford, Ph.D., OC, OD, CDC...

Table of Contents
Table of Contents Communicating in a crisis is different ........... 4 What the public seeks from its leader ........... 4 Five communication failures ........................ 5 Five communication steps for success ......... 9 During a disaster, what people feel? ........... 13 Expected behaviors that must be confronted ... 15 Perception of risk ........................................ 18 First message in a crisis .............................. 20 Audience judgments about your message ... 21 Make the facts work in your message ....... 22 Employ the STARCC principle .................... 23 Crisis Comunication Plan ........................... 24 Working with the media ............................. 25 Successful press conferences ................... 29 Writing for the media during a crisis ........... 30 The Leader as a spokesperson .................. 31 Grief and your role as spokesperson .......... 37 Know the needs of your stakeholders ........ 38 The dreaded town hall meeting ................ 40 Media law .................................................. 43 Definitions and processes .......................... 44 Keeping fit for duty in a crisis ...................... 46 CERC Tools ................................................ 48 Bibliography ............................................... 53