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Bio:

Seymour H. Fine is a Fulbright Scholar and counselor on social marketing and strategic planning. Social marketing is the application of marketing theory to the dissemination of human services and social ideas.

In recent years Dr. Fine has applied social marketing to such diverse "social products" as energy conservation (the Department of Energy), job training for the economically disadvantaged (Labor Department), the Direct Deposit campaign (Treasury Department), malnutrition in India, and projects in health care, religion, family services, and day care. His clients include the United Nations for whom Fine conducted a week-long consultation in Geneva, Switzerland advising the World Health Organization on social marketing for food safety in developing countries

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book cover
Title:   The Marketing of Ideas and Social Issues
Author:   Seymour Fine
Publisher:   Praeger Publishers
Language:   English
Date:   1981
Subjects:   Non Fiction, Psychology, Education
Collections:   Authors Community, Education
Book Id:   WPLBN0001235185
Format Type:   PDF (eBook)
Average Rating:   (478)
 
 
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